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The Importance of Everything
Jim Brown Sr. Designer, Epic Games
The Importance of Everything
A crash course in design-related analytics
Jim Brown @EntropicDev
The Importance of Everything - Everything is Everywhere - If Only it Were That Simple… - Data: Information, Not Answers - Metrics: Question Everything - Analytics: Outline Your Goals, Define Success - Ok, so now what?
The Importance of Everything - Everything is Everywhere - If Only it Were That Simple… - Data is Information, Not Answers - Question Everything - Outline Your Goals, Define Success - Ok, so now what?
Rank Game Title Popularity Review Score
1 Call of Duty: Black Ops 87
2 Grand Theft Auto IV 98
3 Elder Scrolls V: Skyrim 96
4 Battlefield 3 84
5 Halo Reach 91
6 Red Dead Redemption 95
7 Assassin’s Creed 2 81
8 Fallout 3 93
9 Batman: Arkham City 94
10 Gears of War 3 91
11 Left 4 Dead 2 89
12 Dragon Age: Origins 86
13 Borderlands 84
14 Mortal Kombat 86
15 Medal of Honor 74
16 Final Fantasy XIII 83
17 Fable 2 89
18 Saints Row: The Third 84
19 L.A. Noir 89
20 Bioshock 96
21 Street Fighter IV 93
22 Mass Effect 2 96
23 Dead Island 71
24 Portal 2 95
25 Star Wars Force Unleashed 61
Rank Game Title Popularity Months in Top 10
1 Call of Duty: Black Ops 17
2 Grand Theft Auto IV 42
3 Elder Scrolls V: Skyrim 6
4 Battlefield 3 7
5 Halo Reach 20
6 Red Dead Redemption 7
7 Assassin’s Creed 2 2
8 Fallout 3 5
9 Batman: Arkham City 1
10 Gears of War 3 8
11 Left 4 Dead 2 5
12 Dragon Age: Origins 0
13 Borderlands 1
14 Mortal Kombat 1
15 Medal of Honor 0
16 Final Fantasy XIII 1
17 Fable 2 1
18 Saints Row: The Third 1
19 L.A. Noir 1
20 Bioshock 0
21 Street Fighter IV 0
22 Mass Effect 2 1
23 Dead Island 1
24 Portal 2 0
25 Star Wars Force Unleashed 0
“There are three kinds of lies… lies, damned lies, and statistics.”
The Importance of Everything - Everything is Everywhere - If Only it Were That Simple… - Data: Information, Not Answers - Metrics: Question Everything - Analytics: Outline Your Goals, Define Success - Ok, so now what?
Who plays video games?
Many users of college age. More
female than male.
29% 71% 71% 29% 77% 23% 90% 10%
29% 71% 71% 29% 77% 23% 90% 10%
Opinion Data Answers
??
Data is information, not answers.
The Importance of Everything - Everything is Everywhere - If Only it Were That Simple… - Data: Information, Not Answers - Metrics: Question Everything - Analytics: Outline Your Goals, Define Success - Ok, so now what?
Question Everything
WHY??
Question Everything
Question Everything
The Importance of Everything - Everything is Everywhere - If Only it Were That Simple… - Data: Information, Not Answers - Metrics: Question Everything - Analytics: Outline Your Goals, Define Success - Ok, so now what?
Metrics Analytics
Mathematics Social Science
Tangible Intangible
Past Future
Data Insights
Information Transformation
Gathering Asking questions
Reporting Analyzing
Outline your goals, define success.
Outline your goals, define success.
MP Gondola
MP Library
MP Gondola
MP Library
The Importance of Everything - Everything is Everywhere - If Only it Were That Simple… - Data: Information, Not Answers - Metrics: Question Everything - Analytics: Outline Your Goals, Define Success - Ok, so now what?
Metrics
Analytics
Designers
Contributors
Design
Outline your goals, define success.
Data is information, not answers.
Outline your goals, define success.
Question everything.
Data is information, not answers.
Analytics don’t give answers, they improve chance of success.
Design
Outline your goals, define success.
Question everything.
Data is information, not answers.
Analytics don’t give answers, they improve chance of success.
If only it were that simple...
Design
Jim Brown @EntropicDev
The Importance of Everything
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