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VISUALCULTUR

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VISUALLANGUA

GE

VISUAL LANGUA

GE

Communication (mainly) through images

VISUALLANGUA

GEWhy visual language and not just language?

VISUALLANGUA

GEImages make comparisons

possible

Images clarify complex situationsImages speak a universal

languageImages explain, confirm and convince

Images stimulate, affect and entertain

VISUALLANGUA

GE

Translation exercise1. Describe the following

images2. What is their function? 3. What problems do you

encounter putting these images to words?

BEELDTAAL

BEELDTAAL

BEELDTAAL

BEELDTAAL

BEELDTAAL

VISUALLITERACY

VISUALLITERACY

The skill to understandand communicatevisual messages

VISUELEFORM

FUNCTION

CONTENT

IMAGE

VISUALLITERACY

1. CONTENTWhat do I see?

Eugène Delacroix , Liberty leading the people, 1830

VISUALLITERACY

2. FormHOW DO I SEE IT?VISUAL ELEMENTS: VISUAL VOCABULARY TO DESCRIBE FORM

Colour

Light

Perspective

Composition

VISUALLITERACY

3. FunctionWhy, what for?