I'm in the club: Fostering community growth through clarity, inclusion, and conversation

mario animadirector of product and community, Current TV

twitter: manimahashtags: #socialc20 #intheclub

“i’m in the club”fostering community growth through clarity, inclusion, and conversation

social media and community 2.0 may 3rd, 2010

In the beginning…

Image: NASA, ESA and the Hubble Heritage (STScI/AURA)-ESA/Hubble Collaboration

ralphie wanted something…

what was it?

a part of somethingliked

he wanted to be:

included

exclusivity

interaction

accessibility

participation

“A number of companies that marketed decoders to children (such as Ovaltine) often included "secret messages" on various radio shows aimed at children. The kids needed to use their decoders to decode the secret message (which was almost invariably a preview to the next episode of the show, which was usually a serial).”

Source: http://www.radioarchives.org/annie/ and http://en.wikipedia.org/wiki/Secret_decoder_ring

Sources: http://www.flickr.com/photos/kt/1125561/http://www.flickr.com/photos/seadreamstudio/1402732646/

photo by flickr user James Cridland // used with permission under Creative Commons -- Attribution 2.0 Generic

members of your community feel like ralphie

decoder ring: inclusioncreate TV content

get on TV callout: http://current.com/1p2104cfinished review: http://current.com/1b2104c

decoder ring: accessfeedback via personality Q&As

that’s gay: politicians: http://current.com/1kfmc4ccall for questions: http://current.com/1radg4cBryan answers: http://current.com/1kc6g4c

thanks

mario animadirector of product and community, Current TV

twitter: manimahashtags: #socialc20 #intheclub