IIma Facebook

FOCUS ON FACEBOOK

WHY FACEBOOK MATTERS FOR YOUR BUSINESS

WHY FACEBOOK?> Ubiquity

>200,000,000 active Facebook users >Three times the population of France

> Attention>81% of Canadian adults aged 18-34 use Facebook

several times a month or more (Impact Research)

> Flexibility>Facebook pages, groups, ads, apps or Connect

FACEBOOK IS UBIQUITOUS

LinkedIn, 4%Twitter, 11%

Facebook, 77%

Canadians Online, 100%Value = Connected Users2

- Metcalfe’s Law of Network Effects

Com

Score, A

pril 2009 monthly unique visitors

Crossover:

Twitter: 90%

LinkedIn: 79%

FACEBOOK HAS OUR ATTENTION

FACEBOOK OFFERS MANY BRAND CONNECTION POINTS10-minute low-tech setup

> Pages – Best for brand engagement

> Groups – Good for small organizations/clubs

> Ads – Highly targeted

Sophisticated, custom options

> Applications – Highly engaging, viral

> Facebook Connect – Facebook features within a completely customized environment

DELL FACEBOOK PAGE

RMHC APPLICATION

FACEBOOK CONNECT

CONCLUSION> Facebook has surpassed critical mass in all

Canadian markets>Most users of other social networks are also on

Facebook

> Feature evolution keeps users interested and presents new opportunities for marketers

>Solutions to fit a shoestring budget or sophisticated interactive campaign

> Ensure strategic fit with overall brand, positioning and other campaigns