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Identity Theft Observations By The Think Cloud
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www.thethinkcloud.com
CORPORATE ID3NTITY THEFT
THE THINK CLOUD
The Think Cloud is a full service marketing, brand and product design
company that builds brands and associated experiences for clients and their
customers.
The Think Cloud has the ability to produce ground breaking brand
strategies, product designs and experiential marketing programs for a
diverse range of businesses to deliver tangible results on the aspirational
dream. Through our collaborative approach we want to create an emotional
experience that resonates with consumers while having sound and
sustainable business qualities.
We will identify, create and deliver new customer value in the marketplace
through innovation combined with robust process.
www.thethinkcloud.com
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC 3
Image, Identity and Logo Design define the personality, culture and
communication of a brand and company.
The value of these iconic marks are so we can represent our ideas,
feelings, emotions to others and to our community.
We all wear our logos as a symbol, where we identify and associate
ourselves to our brands, values and interests. The power and impact of an
iconic logo can be a driving force that reminds us of other images,
experiences and aspirations.
New logos can establish brands and propel them into the stratosphere.
Updating existing brands/logos can influence the values of the brand.
4 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
Corporate Identity’s importance and relevance in marketplace is critical to
brand recognition and brand loyalty
5 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
Even after Investing in an identity, a company will continue to evolve
their identity to suit the times
This is a costly but a necessary effort in order to remain competitive and current
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC 6
WHAT GOES INTO THE
MARK
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC 7
COLOR SHAPE DIMENSION
AND DEPTH
THOUGHT
COMPANY
HISTORY AND
PURPOSE
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC 8
LOTS OF TIME AND
MONEY
9 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
In a recent trip to SE Asia,
there were several
instances where results
of years of brand building
by well recognized
brands were simply
copied
10 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
11 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
12 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
13 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
14 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
15 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
16 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
17 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
18 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
19 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
20 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
IN CASE YOU MISSED IT THE FIRST TIME.
WE REPEATED THIS SLIDE.
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
YES WE REALLY SAW
THAT!!!
21
22 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
Are there really rules? (YES)
Are they the same for everyone? (YES)
Does everyone follow them? (NO)
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
IT DOES NOT END WITH
THE MARK
23
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
PRODUCTS (SEE OUR DISCUSSION ON THE DYSON FAN)
http://slidesha.re/mthbYl
24
25 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
26 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
27 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
28 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
(SEE OUR FULL DISCUSSION ON THE DYSON FAN)
http://slidesha.re/mthbYl
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
PACKAGING
29
30 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
31 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
32 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
Nobody is even trying
It’s ALL brand equity dilution
33
Copying existing logos is
costly to the rightful owner
of the mark, affects their
brand and message.
In this case, imitation is NOT
the sincerest form of flattery
So what is a company to do?
Many designers/companies spend
millions to design-develop-validate-
produce-market their products and
identities
34 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
If you have some thoughts on
this topic or want to plan your
product development strategy
please feel free to connect
with us at
info@thethinkcloud.com
www.thethinkcloud.com
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