Identifying + Implementing Your Operative Idea

Identifying + Implementing Your Operative IdeaSeminarAnita Ondine

Vancouver, BCThursday, April 28, 2011

!

Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Agenda

• What is the Operative Idea?

• Identifying the Operative Idea

• Developing from the Operative Idea

What is the Operative Idea?

• The Operative Idea

• The Core Concept

• The Jewel

Development Questions

• What are you creating?

‣ core concept / theme / premise

‣ ideal way to communicate

‣ look & feel

‣ target audience

‣ motivation and rewards

Implementing the Operative Idea

rules of the world

finance plan

purpose

media architecture

core of the story

look and feel

strategic partnerships

target audience /

communities

hooks and links

metadata

A Non-linear Process

OI

OI

Thank you & stay in touch

Twitter: anitaondine Facebook: Anita OndineLinkedin: Anita Ondine SmithE: anita@anitaondine.com