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What is EIDR – one page summary
EIDR Technology Summary
-Interoperable, standards-based infrastructure -Built on ISO Digital Object Identifier (DOI) standard -Application integration through public APIs and schemas, freely available SDK for members -Efficient infrastructure for new and existing applications
EIDR Purpose
-Make digital distribution competitive -Help reduce costs -Improve collaboration and automation across multiple application domains & platforms -Enable new businesses and create new efficiencies
What EIDR is
-Global registry for unique identification of movie and TV content -Designed for automated machine-to-machine communication -Flexible data hierarchy down to the product & SKU level, incl. edits, clips, composites, encodings, and relationships
What EIDR is Not
-Profit-making -Rich commercial metadata -Ownership or rights information -US-only
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Scope and basic approach
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• Permanent and persistent B2B service
• Continuous registration of new and back-catalog/archive content
– Metadata providers and production companies
• In operation since December 2010
– Currently 45 member companies
– ~645,000 IDs registered
– High level of member participation
Industry enabling philosophy
• Cost-effective for large-scale use
• Cost-recovery participation fees
• Not competitive with existing commercial services
– Minimal descriptive metadata
– Strong focus on metadata for uniqueness only
• Interoperable with existing standards and IDs
A proven resource to the industry A clear positioning
• Clear boundaries for what it does and doesn’t do
• Designed for ubiquitous adoption w/ no restrictions on use or mirroring
• IP-neutral with no implication of ownership, no rights data
• Opaque IDs with all metadata kept up to date in a database
EIDR – enabling scalable content services
Metrics & Analytics
Ownership and license
rights
Contributor metadata
(cast, crew, etc.)
Offer terms
Digital revenue reporting
EIDR
Value-added
metadata and
services
Run by the members, for the members
• 2 non-profit industry associations & 7 commercial companies on the board
• Membership dues based on company size (set annually, currently $5K - $ 35K)
• Some non-profits join for free and contribute in kind in various ways
• Very small participants interact through a service bureau model
Lean and agile technology
infrastructure
All-you-can-eat use model and access
• Registrations are free for members
• Lookups are free to anyone through the EIDR registry UI and the DOI Proxy
• Members can integrate with the registry API using a variety of technologies (Java, .NET, XML and REST)
• Members can mirror the entire Registry.
Governance and operations
• Operations and most engineering are contracted out
• Small permanent staff • Some staff loaned by
member companies • New features are
defined by technical working groups
5
Producers & programmers
Aggregators Distributors
Metadata Infrastructure and media services Reporting, tracking, business intelligence
Industry & standards organizations
Archives
Labs
Ecosystem snapshot
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Millions of film and TV products created each year C
umul
ativ
e un
ique
as
sets
for d
istri
butio
n
Versions Edits
Formats, Regions, Languages, Subtitles
Packages Retailer SKUs
Digital encodings of movies, TV shows, clips
Network , Pay TV Distributions
8
An ideal ID registry for the supply chain
Coverage: Ability to generate unique identifiers for all types of digital AV content
Flexibility: Support wide
variety of objects, hierarchies & relationships between objects
Cost-effectiveness: Must
make economic sense for large volumes
Interoperability: Must be able
to interoperate with other registries & ID’s
Scalability: Ability to handle very large volumes of registrations and lookups at production level SLAs Extensibility: Can be readily extended to accommodate new types of assets in future Value-added Services: Must support the ability of vendors to offer value-added services & applications Accessibility: Open search and query access without restrictions. All applications have equal access. Network accessible.
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Example EIDR movie hierarchy
E d i t i o n s ( P e r f o r m a n c e s )
IsEditOf IsEditOf
Movie
Theatrical (Original Domes5c)
Mezzanine (EN, FR, SP)
Director’s Cut
T i t l e s ( A b s t r a c t i o n s )
Home Entertainment Edi5on
IsEditOf
Theatrical (Regional Release)
IsEditOf
M a n i f e s t a t i o n s ( D i g i t a l )
Retailer SD (EN)
VOD (EN, FR, SP)
Retailer HD (EN)
IsManifestationOf
IsManifestationOf Similar Hierarchy Here
Blu-‐Ray Disc Image
Movie Trailer
IsPromotionFor
Mezzanine (EN, FR, SP)
10
Example EIDR episodic hierarchy
S e a s o n s ( A b s t r a c t i o n s )
IsSeasonOf IsSeasonOf
Series
Season 1
Retail EST (EN, FR)
Season 2
S e r i e s ( A b s t r a c t i o n s )
Episode 1
IsEpisopdeOf E p i s o d e s ( A b s t r a c t i o n s )
IsManifestationOf
Similar Hierarchy Here
Episode2 Episode N …
E d i t s ( P e r f o r m a n c e s )
Broadcast Edit
IsEditOf
Broadcast Edit
Broadcast Edit
Retail EST (EN, FR)
Retail EST (EN, FR)
Season 2 Trailer
IsPromotionFor
UGC Upload
M a n i f e s t a t i o n s ( D i g i t a l )
Promo5onal Clip
IsClipOf
Social Upload
IsPromotionFor
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EIDR Operations: Content database details
Category Apr. Mar. Increase
Total records 623,355 619,014 4,341
Original/Atle-‐level content:
Movies 81,357 79,951 1,406
Shorts 3,801 3,134 667
One-‐Time-‐Only TV 30,570 30,477 93
Series 13,804 13,645 159
Seasons 18,614 18,572 42
Episodes 317,758 317,428 330
Edits 148,147 146,974 1,173
Manifesta5ons 9,231 8,769 462
* NOTE: Does NOT include Rovi continuous seeding for Apr.
EIDR Growth
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Dec-‐10 Dec-‐11 Dec-‐12 Dec-‐13
Edits & Manifesta5ons
Shorts
One-‐Time-‐Only TV
TV Episodes
TV Seasons
TV Series
Movies
Benefits - what EIDR helps you do
Cut matching & other manual processing costs • Matches content & metadata quickly and efficiently • Allows automated B2B delivery of avails, metadata, & content • Reduces manual processing of ingested content • Eliminates costly translation between proprietary ID systems • Improves back office billing & fulfillment in online retail & VOD
Increase revenue opportunities • Speeds time to digital sales • Avoids missed window starts • Reduces sales tracking error rate • Enables automated micro-transactions
Deliver services – multi-platform coordination
• Connects consumer services to product ID’s • Allows multiple vendors to coordinate product-triggered services • Simplifies multi-platform interoperability & services • Facilitates new consumption metrics & tracking
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Online retail - UltraViolet ecosystem
Studio Content Provider
EIDR
Content Delivery Network
Retailer DSP
UltraViolet Coordinator
Web Portal
Retailer
Request
Fulfillment
Rights Metadata and EIDR #s
Registrations and EIDR #
LASP – Locker Access Streaming Provider DSP – Download Service Provider
Other LASP
Metadata, Video and EIDR #s
Media and EIDR #s Vudu LASP
Streaming (LASP)
Retailer DSP
Download (DSP/Retailer) Media and EIDR #s
Metadata & Rights Tokens
Metadata & Rights Tokens
Rights
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Online retail - metadata & sales enrichment
Comments from Friends
Cri5c Reviews
Vendor Metadata
Studio Metadata
Related products offers
Cast Bios & Filmography
EIDR
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Why EIDR is essential for online SP’s
• Cut ingestion costs – one ID for avails, marketing metadata, file delivery; one system for all partners
• Standardized content discovery – surface EIDR IDs in APIs for easy, automated discovery by all apps
• Matching – match once, then never again • Metadata acquisition – buy the best data from multiple
sources with one standard ID • Cross-platform delivery – all vendors on every
platform talk the same ID language • Data roll-up and reporting – series/season/episode
automatic roll-ups without manual reconciliation
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VOD distribution & tracking
EIDR
Programmer registers content
VOD Aggregator puts EIDR in ADI feed
MSO adds EIDR to internal tracking
VOD results correlated with EIDRs
Provides ability to report better VOD results, i.e., series level vs episodic level, rolled-up reports for content regardless of format (SD, HD, 3D)
Eliminates need to send content metadata multiple times when re-pitching assets
Enables retrieval of robust metadata from third-parties for QA/enhancement
Enables MSO to integrate metadata from multiple sources in a robust database
Enables MSO to utilize metadata across platforms (Linear, VOD, Online)
Enables MSO to roll up VOD episodes into a series package
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MSO
Studio/ Programmer
Online applica5on vendor, e.g.,
search Metadata provider
EIDR
EIDR
EIDR
Integrated browse, filter, search & recommendations across platforms & products
Consistent, multi-platform data display—titles, program descriptions, genre values, full credit lists, image support
Linear/VOD/online metadata linkage
Search
Reviews
Parental controls
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Direct audience measurement
• Panel ratings not sufficient for new TV platforms • Ad industry needs to measure viewership across an
increasing number of platforms – Smart phones, tablets, PCs, connected TVs, etc.
• Direct measurement offers greater reach and accuracy • Requires standardized IDs for programs and ads • CIMM-TAXI industry group in North America endorses
EIDR for program ID – Estimates $2.5B benefit to the media industry
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API call
Request new titleData Servicing
EIDR Registry
Announce availsAvails
Issue title list with EIDR #Data Servicing
Select titles from avails list
Content Ops
Open internal project & place order
Content Ops
Review material requestDistribution Services/
DETE
Create media orderDistribution Services/
DETE
Create & deliver filesDistribution Services/
DETE
Reconcile metadata with asset file names
Content Ops
Process metadata and publish asset to store
front Content Ops
Avails list
Orders
Report POS & royalty data Content Ops
Consolidate reportingFinance & Accounting
Daily/monthly reports
Mezzanine file &
Metadata
Process Re-bill InvoicingTech Ops Finance
Online retail - Warner Bros & Xbox Live
Benefits Iden5fied § Reduc5on in QC efforts § Reduc5on in customer queries § Improved repor5ng / invoicing
capabili5es
Integra5on Points § WB’s MSB metadata
management system to the EIDR directory. Requests and applies new EIDR #’s to WB 5tles.
§ WB’s MSB system to the Avails system (RRTS) to provide the EIDR # on avails 5tles
§ Facilita5ng Microsof repor5ng back to WB with EIDR detail
1
2
1
2
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EIDR and Linked Content
• EIDR is used extensively as a way of cross-linking content IDs – ~645,000 EIDR IDs – ~623,000 IDs from other systems on 360,192 records – ~57% of EIDR records have at least one external ID
• EIDR has a smallish (~40,000 records) database of production companies, distributors, etc. – Parties can come as
• Name only • EIDR ID only • ISNI and name • ISNI only (eventually, since we have to add the code for resolution, etc. to allow
matching parties with IDs and parties without IDs – But no one is giving us ISNIs yet
• Not much coverage (in our industry) • Poorly understood economics/commercial model (at least in our industry)
• Not using an ID for people yet (though the schema supports it)
9/3/2013 25
Where do external IDs come from?
• From new registrations – Creating a new record – Matching an existing one and adding an identifier to it
• From explicit matching projects – Content owners going through their multiple databases – Registrants who couldn’t do it at registration time – Catalogs that are know to be mostly included already – A few on-line service providers
7/18/2011 26
Types of Alternate IDs
7/18/2011 27
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
External IDs
Examples
• 15 Alternate IDs – https://ui.eidr.org/view/content?id=10.5240/E5C6-A6EA-403E-5D80-8BBF-G
• Just 12, but a better film – https://ui.eidr.org/view/content?id=10.5240/CA23-7B6E-E6CD-07D7-68F2-E
• Machine-readable – Full EIDR metadata: http://doi.org/10.5240/CA23-7B6E-E6CD-07D7-68F2-E
– DOI standard metadata: http://doi.org/10.5240/CA23-7B6E-E6CD-07D7-68F2-E?locatt=type:DOIKernel
• Annotates IDs with URI forms (if applicable) • Adds type information; currently only EIDR and BBC IDs support more
than one resolution type – Eventually this will be done with more standard http content
negotiation
7/18/2011 28
What do people use them for?
• In UI-based workflow, makes more metadata available – Research for on-line storefronts – Present links to consumer – Share information between archives
• In automated workflows, primary use is for matching internal and external records – Look up a non-EIDR ID to get EIDR ID – Use EIDR IDs’ other identifiers to find refs in existing databases – Lots of the broadcast chain is about matching what you have with
something someone else has • Supplied TV show to EPG database • Catch-up show to broadcast show • Broadcast log to rights reporting • As-run logs to advertising/viewing metrics
7/18/2011 29
Examples
• Metadata vendors add their IDs to EIDR – They can sell their services based on EIDR ID, decreasing work for their
customer • Studios add internal IDs to integrate new and legacy internal workflows • Multiple parties join the pieces of a distribution path together
– EIDR ID has studio ID and retailer IDs à Avails, reporting, etc can be done with EIDR ID or either proprietary ID.
– EIDR ID has multiple metadata vendor IDs à Service provider can use data from multiple sources
– EIDR ID has IDs from multiple producers or distributors à Broadcasters and retailers can match avails and works across suppliers and against their existing catalog
• A recent new member wanted to register 35,000 films
– We had 22,000 of the already, and added the member’s own ID to the existing records
– They will use this to enrich their own data, provide more information to their own customers, etc.
7/18/2011 30
Observations
• The more IDs, the better. – Everything snowballs, and interesting new applications appear. – You need some level of critical mass for it to really take off.
• Resolvable vs non-resolvable – Matching works with both kinds – Resolution currently mostly used in UI-based workflows,
• expanding into machine-to-machine applications • E.g. resolve an EIDR ID to get the external IDs
• Formats – Human-readable is good and useful – Machine-readable is domain and application specific
• EIDR metadata for full and complete information about everything • DOI metadata is optimized for navigation and relationships • Don’t get worked up about XML vs RDF vs JSON
7/18/2011 31
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