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This lecture covers ecommerce ideas and trends on eCommerce at the Business School, University of Hertfordshire.
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Hajrë Hyseni
University of Hertfordshire
eCommerce iDeas & Exam
Jan 2012
Tuesday, 10 January 12
eCommerce Systems
Customer experience
Marketing
Next in eCommerce
Analytics & tools
eCommerce career
What to take away?
Tuesday, 10 January 12
paymentfulfilment
postcodes availability
Systems are interconnected through web
services
web 3.0
mashupsapps
location
Tuesday, 10 January 12
eCommerce systems
Shopify, Magento
IBM WebSphere multitiered architecture systems
MicrosoftCommerce
Amazonwebstore
lower cost
Tuesday, 10 January 12
personalisation
rich mediadecision support
engagement
customer experience!
Tuesday, 10 January 12
Social Media
Search engine marketing
PPC advertising
reputation building
This demonstrates the dominance of search engines and especially Google & Social Media
Marketing
Reviews Follow
Tuesday, 10 January 12
Socia
l Pre
senc
e
Tuesday, 10 January 12
Social Media is bigFacebook
YouTubeWikipedia
TwitterLinkedin
& a lot more....
Tuesday, 10 January 12
Social Media is bigFacebook
YouTubeWikipedia
TwitterLinkedin
Mobile is bigTablets
& a lot more....
Tuesday, 10 January 12
F-Commerce
Tuesday, 10 January 12
Tuesday, 10 January 12
VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP MEDIA AND MORE ARE ALL BUILT-IN
Tuesday, 10 January 12
VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP MEDIA AND MORE ARE ALL BUILT-IN
Tuesday, 10 January 12
Business IntelligenceConversion rate
optimisation using analytics
A/B testing
central to any business that wants to maximise its results online
monitoring/tracking
Tuesday, 10 January 12
•Prepared to get behind the scenes (Shopify + mashups + marketing + CSS + business)
•Marketing (SEO, reputation, PPC, analytics, social computing)
•Can you be a good systems administrator (Linux, Cloud computing, virtualisation, performance tuning, system configuration)
•Can you design great visitor/customer journeys as an information architect or usability engineer
•A good strategist/analyst (competitor research, analytics, business intelligence, A/B test design)
Consider eCommerce as a career
Tuesday, 10 January 12
eCommerce is easier & harder than it looks
Reputation is everything
Web services connect systems & partners
Landing pages form the starting points for visitor journeys
Google makes the most from PPC
Learn to prototype and create mashups
Create outline budgets
Develop skills for analysing the good & bad features of sites
Be prepared to make recommendations
What to tak
e away?
Tuesday, 10 January 12
•Time: 14.15, 19/05/2011 in N101, N105, N106.
•Exam Timetable: http://sitem.herts.ac.uk/examtimetable/Or directly @ http://goo.gl/v80Go
•Note that you are not allowed to take anything else on the exam apart from the Research File as described in the module handbook.
Exam
Tuesday, 10 January 12
eCommerce Systems
Customer experience
Marketing
Next in eCommerce
Analytics & tools
eCommerce career
What to take away?
Tuesday, 10 January 12
All the best!
Tuesday, 10 January 12
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