Idc mobility event - Compuware slides

Enterprise Applications, Ready for the Mobile Wave?

Koh Eng Kiong Regional Director, ASEAN Eng.kiong.koh@compuware.com

Predictions …

To – Amazing Facts…

Latest Facts…

Business Expectations Are High

“We want a tablet app that engages customers, and gets five stars on the App Store, and it’s in your hands how we get there.”

Tracey Weber, managing director, Internet & mobile banking, Citibank

“I don’t even bother downloading apps with less than 4 stars. ”

Bill S., iPhone and iPad user

End-Users’ Mobile Experience Expectations Are Often Not Met

More than 60% of mobile users had a problem in the past year when accessing a website on their phone

Reality Check – Increasing Diversity & Complexity

Customers

Employees

Users Cloud: Private and Public Data Center

The Application Delivery Chain

3rd Part Services

Diverse Browsers & Devices

C/C++

Diverse Platform & Architectures

Increasingly Diverse Mobile Browsers Increasingly Diverse Mobile Platforms

Users’ Expectations Are High – No Matter What Device/Browser

89%

59%

83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Tablet Smartphone PC

Source: Compuware APM

Percentage Of End-Users Which Expect A Website To Load In 5 Seconds Or Less

Survey date = 2012 Survey date = 2011 Survey date = 2009

9

Top 5 Tips

10

1. Every User Counts

Tip #1: End User’s Perspective for ALL user visits from any device

Where do my users come from?

Tip #1: End User’s Perspective for ALL user visits from any device

Are users Satisfied,

Tolerating or Frustrated

What are the doing? Are they satisfied?

Tip #1: End User’s Perspective for ALL user visits from any device

14

2. Be prepared for Success

Make Sure You Are Prepared For Success Your Service Should Perform As Expected During Peak Traffic Conditions

Tip #2: Be Prepared for success Test from the end user perspective

Tip #2: Be Prepared for success Test from the end user perspective

18

External

End User

Enterprise

App Server MQ

Mainframe Browser

Native App

Frontend Server

External

External Third Party

Tip #2: Be Prepared for success Test from the end user perspective

19

3. Ensure End-Users Can Access Your Mobile Service 24/7

Ensure End-Users Can Access Your Service 24/7

21

4. Embrace a “One Web” Application Performance Management Approach

Embrace A “One Web” Application Performance Management Approach

• Mobile websites and applications often share backend infrastructure and

services with existing web apps

iPad & Safari

Windows 7 & Chrome iPhone App iPhone & Safari

23

5. Benchmark Performance

Make Sure Your Site’s Performance Compares Favorably To The Competitions’

Response Time Availability

www.affinbank.com.my 9.958 95.00%

www.aia.com.my 25.660 80.00%

www.alliancebank.com.my 12.291 95.00%

www.ambankgroup.com 12.525 97.50%

www.celcom.com.my 12.976 87.50%

www.cimbbank.com.my 9.498 87.50%

www.digi.com.my 28.435 77.50%

www.eastspringinvestments.com.my 19.820 95.00%

www.greateasternlife.com 20.595 97.50%

www.hdbsib.com 9.900 100.00%

www.hlb.com.my 9.625 100.00%

www.hsbc.com.my 18.092 75.00%

www.jaring.net.my 17.759 82.50%

www.kfh.com.my 16.133 95.00%

www.kurnia.com 13.065 90.00%

www.maxis.com.my 21.698 90.00%

www.maybank2u.com.my 4.900 97.50%

www.mlsg.metlife.com 19.326 90.00%

www.msig.com.my 7.747 95.00%

www.muamalat.com.my 8.025 77.50%

www.mybsn.com.my 23.964 82.50%

www.nst.com.my 11.293 87.50%

www.oskgroup.com 5.080 97.50%

www.qbe.com.my 12.974 90.00%

www.rhb.com.my 8.591 90.00%

www.sinchew.com.my 28.142 76.31%

www.smebank.com.my 16.514 77.50%

www.time.com.my 11.200 97.44%

www.tm.com.my 17.242 85.00%

www.uniasiageneral.com.my 5.914 84.21%

Response Time Availability

Summary

• Adopt your end-users' point of view

• Know your end-users

• Make sure you are prepared for success

• Ensure end-users can access your mobile service 24/7

• Make sure your mobile site’s performance compares favorably to the competitions’

• Embrace a “One Web” application performance management approach

Thank you! Visit our booth for the demo session

22