ID Digital & Online 2009-2011

Internet Usage ID2009

ID• Internet penetration in Indonesia goes up to12.5% (30 millions internet

users) nation wide in 2009 with Blackberry booming and cellular provider fighting over offering the cheapest package of internet.

• 1/3 of Indonesians in big cities do access internet.

• 15-19 years old has the highest penetration (64%), followed by 20-24 yo (42%), 25-29 yo (28%), 40-44 yo(12%).

• Most of Indonesians do access internet through internet café (83%), followed by mobile devices (22%), offices (19%).

• 6/10 internet users are active social media users.

• The most used web mail: Yahoo!, whereas google is the leader in search engine.

ID

Internet is nationwide

Key Cities

Online Behaviour

Facebook is most visited. 59x more than Kompas, Detik, and Twitter4x more than Yahoo!

Online behaviour

Active users of internet are mainly into networking

Top sites according to Google

Top sites according to Alexa

How does Indonesiaaccess internet?

Mobile stats

1 24

6

11

19

30

49

55

75

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

In MN

Data of Feb 2009

120

2008

Increase of mobile users

BlackBerry Growth*

24-Jul-09 17

As soon as social media is booming in Indonesia, Blackberry is becoming a must-have item amongst Indonesia. Far from its main offer - business offer, Blackberry currently is a trend to be hip.

Indonesia is at #2 for BlackBerry growth in all regions after Canada, followed by United States. In Asia region alone, Indonesia is at #1, followed by Vietnam and India.

* Source: Google Trends

BlackBerry Growth*

24-Jul-09 18

Among other cities in the country, surprisingly Jakarta sits on #2 after Medan, then followed by Surabaya, Bandung, and Yogyakarta.The rapid growth started since summer 2008 (around May) and still growing fast ever since.

*Source: Google Trends

The black color graph shows that the mobile phone owners in Indonesia has rocketed up till 61%, whereas the cyan color shows that the internet access goes increasing slowly.

ID Facts• #5 web users in Asia• #3 mobile users in the world• #4 worldwide mobile web/wap access• #5 worldwide mobile network• #2 web access on mobile browser

200+ millions users in total

in Indonesia

Data 2009

Data 2010-Q1

Per Users: has increased in 48.4% since 2009Per Online Users: has increased in 49.6% since 2009

Internet - forecast 2010

Internet - forecast 2010

Thank You