IBM DT Retail&Distribution v2 · IBM_DT_Retail&Distribution_v2.key Created Date: 3/27/2017...

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IBM Design Thinking

Alex Gurgulescu User Experience Consultant IBM Interactive Experience

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In a nutshell Benefits Value

Agenda

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In a nutshell Benefits Value

Workshop OutcomeMethodology

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In a nutshell Benefits Value

Key Participants2-3 days

DefinePersona

Create Empathy Map

Describe“As-is” Scenario

Build “To-be” Scenario

Says Thinks

Does Feels

The golden thread

Workshop

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In a nutshell Benefits Value

Low-fidelity(Functional flows)

Outcome

Medium-fidelity(Wireframes)

High-fidelityUI Mockups

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In a nutshell Benefits Value

Vision Structure Hills & Playbacks

Scalability

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In a nutshell ValueBenefits Customer Experience Map

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In a nutshell ValueBenefits MobileFirst for iOS

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The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.

“

”Bridget Van Kralingen Sr. VP, Industry Platforms

In a nutshell ValueBenefits

Thank you.