IBGE Second National Meeting of Producers and Users of Social Economical and Territorial Information...

IBGE Second National Meeting of Producers and Users of Social Economical

and Territorial InformationRio de Janeiro, Brazil August 21, 2006

Presented by:

Scott M. MeisUNWTO Consultant

The Tourism Satellite Account:

The Canadian ExperienceDeveloping and Using the TSA

• History and rationale

• Canadian TSA vision

• Key steps

• Major Highlights & results

• Insights, uses and benefits

• Refinements & results

• Future developments

Outline

Canadian TSA: Beginnings

• French concept of tourism satellite accounts, 1979

• Canadian Task Force feasibility study, 1985

• Canadian TSA recommendation, 1989

• Ottawa Conference TSA guidelines, 1991

• WTO/UN Recommendations,1993

• Canadian TSA release, 1994

1979 - 1999History

ResultsResults

CTSA: Initial Prototype Results and Findings:

1988

• Tourism consumption $30.3 billion

• Tourism final demand $22.7 billion

• Tourism value added, $13.3 billion

• Share of total GDP - 2.5%

• Share of service exports 37%

• Share of total employment 5% - 467 000 persons

1994

Rationale : Information Deficiency Problem

Task Force Findings : Inadequate Tourism Data Resources

(NTFTD, 1986-89)

Task Force Findings : Inadequate Tourism Data Resources

(NTFTD, 1986-89)

• Lacked consistency• Lacked credibility• Lacked view of industry• Incomparability• Excessive duplication• Not summative• Availability & access unknown

Canadian TSA: User Application Requirements:

Task Force Conclusions(NTFTD, 1989)

Task Force Conclusions(NTFTD, 1989)

• New measurement approach required

• Overcome limitations of statistical

invisibility

• Proposed a tourism-specific satellite

account

• Sufficient data coverage and quality in

Canadian statistical system

• A CTSA appeared feasible!

Canadian TSA: User Application Requirements:

Decision requirements(NTFTD, 1986)

Decision requirements(NTFTD, 1986)

• Advocacy, planning and public awareness;

• Marketing;

• Investment, operations and management;• Manpower, education and training.

Tourism Satellite Account?

A conceptual framework linked to

the SNA

An account- a summary of

transactions-- not a model!

A disciplined information system

A “tool” for meeting users’ needs

CTSA Vision: A New Statistical Instrument

Tourism Satellite Account?

A “means” of:

Exposing hidden economic

phenomena

Imposing consistent classifications

and definitions

Aggregating measurements into a

summary overview

Showing cumulative significance of

all “players”

CTSA Vision: A New Statistical Instrument

Canadian TSA: Link to I/O

RationaleRationale

Canadian System of National AccountsInput/Output Tables

Tourism

Tourism SatelliteAccount

Tourism Monetary Values

Canadian TSA: Initial Vision

Multi-layered Vision

Multi-layered Vision

Core Account

Quantity Data

Characteristic Data

AnalyticalModules

RecreationSurveys

Canadian TourismSatellite Account

Survey of Household Spending

Canadian TravelSurvey

InternationalTravel Survey

Demand Surveys

Input Output System

Travel Arrangement

Services Survey

Food and Beverage

Survey

Accommodation Survey

Transportation Surveys

Supply Surveys

System ofNational Accounts

TSA Information System Vision

Gov’t. Support Planning & Analysis

CTSA: Key Step/Challenge - Organization

A Technical PartnershipA Technical Partnership

• Statistics Canada & Tourism Commission

• Objective independent statistics agency

• Industry champion, resources, uses

• Shared goals and objectives

• Interdependence

• Mutual respect & understanding

• Tourism trips

• Tourism expenditures

• Tourism commodities

• Tourism industries

• Tourism enterprises

• Tourism employment

• Tourism GDP

CTSA: Key Step/Challenge--Definitions

DefinitionsDefinitions

WTO and UN Ottawa definitions (1991): “the activities of persons traveling to and staying in places outside their usual environment for no more than one consecutive year for leisure, business and other purposes”.Includes:Day trips (excursions) plus “tourist trips” (1+ nights)Travel to visit friends & relatives;Travel for business;Travel for personal reason (religious & health).Excludes:Commuting to/from work;Study or job relocation;Diplomats or armed forces on assignment.

Definition of Tourism Activities

CTSA: Key Steps/Challenges-Definitions

Tourism Commodities*

CTSA: Major Steps/Challenges-Definitions

A product or service consumed directly by visitors and produced mostly for tourism, e.g., hotel room nights, tours on steam trains

Non-Tourism CommoditiesA product or service not specific to, or “characteristic” of, tourism, e.g., clothing such as t-shirts, suntan lotion, photo film, groceriesTotal Tourism Demand: $

54.1 Billion (2000)*

Any industry within the tourism sector that serves visitors directly and would cease to exist or whose level of activity would be substantially reduced without

tourism, e.g., hotels.

Total = 5 groups, 46 tourism Industries Total Supply: $ 111 Billion (2000)

Tourism Industries

CTSA: Major Steps/Challenges-Definitions

• Commodities expenditures VS industry revenues

• Tourism demand VS supply

by commodity

• Tourism inputs VS outputs

by

industry

• Gross outputs VS all inputs

• Interactive process

CTSA: Major Steps/Challenges--Reconciliation

Balance supply and demand

Balance supply and demand

Demand Surveys

Input Output System

Supply Surveys

System of National Accounts

Labour Force Survey

Other InformationSuch as

Manufacturing dataInternational Trade data

Tax information

Business informationSuch as

Profits, capital investment,revenues, expenses

Survey of Employment,

Payroll and Hours

All Other Areas ofSystem of

National Accounts

ReconciliationProcess

Canadian Tourism Satellite

Account

CTSA: Insights

View of Major Expenditure Flows View of Major Expenditure Flows

2000

% Change2000/19

98

Tourism Spending

$ 53.7 B +17%

Foreign Spending(Exports)

$17.8 B +15%

Canadian Spending

$ 35.3 B +18%

Canadian Spending Abroad (Imports)

$21.0 B +18%

Travel Account Deficit

$ 3.1 B 0.0

CTSA: Insights

View of commodity mixView of commodity mix

Accommodation15%

Transportation36%

Other non-tourism commodities

15%

Other tourism commodities

18%

Food & beverage

17%

$55.5 B (2004)

Most $ Go To Transport

Tourism Shares of Supply within SectorTourism Shares of Supply within Sector

CTSA: Insights

Travel agency services 97

Air passenger transport 96

Accommodation 90

Water transport 87

Accommodation meals 39

Recreation & Entertainment 29

Taxis 24

Food and beverage services 21

Commodity Class

Tourism share ( % )

Tourism GDP Shares Within SectorTourism GDP Shares Within Sector

CTSA: Insights

Air transportation24%

Other Industries19%

Other tourism services10%

Food & beverage23%

Accommodation

16%

Other transportation8%

•Tourism GDP: $ 20.4 Billion (2000)•Air transportation = most value added

Gross Domestic Product at Basic price, Tourism and Selected Industries in Canada, 2000

$-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

Agriculture,forestry, fishing

and hunting

Mining,oil and gasextraction

Retail trade Health CareServices (exceptHospitals) And

Social Assistance

Hospitals Tourism Motor Vehiclemanufacturing

Mill

ion

s o

f cu

rren

t d

olla

rs

CTSA: Insights

CTSA: NTI Insights- Short Term Changes Pre 9/11

Total TourismDemand In

Canada( $ millions )

YearlyChange

( % )

YearlyChange (92$)( % )

Transportation 22,417 11.6 3.6

Accommodation 7,460 5.7 0.8

Food and beverage services 8,524 5.2 2.9

Other tourism commodities 5,432 7.1 2.9

Total tourism commodities 43,833 8.7 2.9

Total other commodities 10,243 4.6 4.5

Tourism expenditures 54,076 7.9 3.2Source: National Tourism indicators, Catalogue no. 13-009-XPB.

Total Tourism Spending in Canada by KeyCommodities – 2nd Quarter 2001

CTSA: Extensions- NTI 15 Year Series

CTSA: Extensions- Gov’t Revenues Module

$12.40$8.90

$1.60

Federal Provincial Municipal

TOTAL = $15.4 Billion (1999) * Adjusted = $30 /$100

Industry Distribution of TourismBusinesses

Industry Distribution of TourismBusinesses

CTSA: Enterprise Module--Insights

Food and beverage service: 57 Recreation and entertainment:

19

Accommodation: 12

Transportation: 6Travel services: 5

Other

( % )

CTSA Benefits: Non-traditional Partnerships

CTSA: Future Agenda

• TSA Handbook

• Update industry/commodity sets• Data gaps – second homes• Investment & capital• Environmental Performance

Indicators

Future Research Development Options

Future Research Development Options

Conclusions

• Met user requirements

• Definition of industry

• Credible industry measures

• Comparability with total economy

• New comparability with other

industries

• Still discovering other benefits

CONCLUSIONS

Thank you for your attention!

smeis@rogers.com