I. Introduction IV. Application Process IX. Internship ......Intern Responsibilities As an intern...

I. IntroductionII. What is Breaking LimitsIII. Who We Are Looking ForIV. Application ProcessV. Interviews and HiringVI. The ProgramVII. Internship Duties and ResponsibilitiesVIII. QualificationsIX. Internship ApplicationX. Contact Information

Index

Introduction

Bobby Labonte, Owner

“Having been in the business of sports forover 20 years, there is one thing that stands

out. You can only be as successful as thequality of people you surround yourself with.”

What is Breaking Limits?

A New Leader in Sports MarketingIn early 2007, Bobby Labonte realized the next step in his professional career. The NASCAR champion created a full-service marketing agency, Breaking Limits.

A Company with High StandardsBreaking Limits mission is to go above and beyond expectations for every partner with business professionals who have the integrity, morals and values that Labonte encompasses.

A Committed Staff of ProfessionalsBreaking Limits offers personnel who are passionate about their job and partners. Their experience and dedication far outweighs competitors.

A Full Service AgencyWith marketing, public relations and sales capabilities, Breaking Limits can implement any and all programs for partners. Achieving total and complete success for our partners is our main objective.

II. What is Breaking Limits

Who We Are Looking For

Breaking Limits is searching for highly motivated individuals who possess a strong desire to excel in the sports agency industry and are looking to gain valuable experience in sales, marketing, hospitality and event management, and media and public relations.

College students and recent college graduates whose primary focus is sports management, communications, marketing, journalism or related business majors preferred.

Internships will be paid as well as offer the following advantages:Credits towards degree.Potential travel to experience events first hand.References for future opportunities.Opportunity to learn from experienced directors while gaining hands-on experience with a new marketing agency.Evaluations prepared by immediate supervisor.

III. Who We Are Looking For

Application Process

To be considered, all applicants must submit by mail or e-mail the followingmaterials prior to deadlines

Cover LetterResumeCompleted application form (attached)

Spring Semester: Application is due Nov. 1st. Internship begins in January.

Summer Semester: Application is due April 1st. Internship begins in May.

Fall Semester: Application is due July 1. Internship begins in September.

****Interns will be responsible for their own relocation, housing and transportation expenses.

IV. Application Process

Semester and Application Timelines

Interviews and Hiring

Who will be consideredAll junior or senior college students or recent college graduates will be considered. Applicants must be highly motivated and willing to work a minimum of 30 hrs. per week and could include some nights and weekends.

Incomplete ApplicationsWill not be reviewed and will be sent back to applicant for completion prior to being considered for the internship.

Number of Internships AvailableBreaking Limits has two internships available, per semester, but is subject to change based on need and strength of applicants.

Interviews and HiringApplicants may be called for initial telephone interviews by internship coordinator and potentially by department heads depending on their internal needs.

CorrespondenceWill be sent in response to all resumes. However, we ask that you follow up with a call if you do not receive correspondence within two weeks of submitting the application.

V. Interviews and Hiring

The Program

VI. The Program

Intern OrientationAfter an applicant accepts the offer of an internship, he/she will be asked to sign a series of forms including a statement of agreement form that the internship in no way implies future employment with Breaking Limits, a covenant of confidentiality and waiver of liability form, emergency contact information form and tax forms in order to receive compensation.

Intern ResponsibilitiesAs an intern for Breaking Limits, the main focus of the internship will be on the sales, public relations and marketing departments. The daily responsibilities of interns will be established and supervised by leadership within the department they are working in.

School CreditsBreaking Limits will work with the interns to secure the necessary authorizations for school credit. It will be the responsibility of each intern to arrange completion of all necessary paperwork to certify course credit.

Internship Duties and Responsibilities

VII. Internship Duties and Responsibilities

Essential Duties and Responsibilities

Assist the sales and marketing teams with all day to day duties and responsibilities.

Attend weekly Breaking Limits staff meetings and brainstorming sessions to help generate marketing ideas for clients.

Assist PR staff in seeking and writing press releases for current and potential clients.

Provide updated industry research on businesses that are currently investing in NASCAR or sports marketing by utilizing industry related websites.

Work directly with marketing staff and help manage key accounts.

Potentially travel to event weekends with marketing staff and assist with any hospitality, clientmanagement and any other at track needs related to that weekend’s event.

Research leads and assist the Director of Business Development with prospecting potential sponsor opportunities.

……continued

VII. Internship Duties and Responsibilities Cont.Essential Duties and Responsibilities Continued

Work with Director of Business Development on writing proposals for potential Breaking Limits clients.

Work on building case studies, best practices and B to B recaps, videos, brochures, etc. for Breaking Limits marketing purposes.

Complete other duties and responsibilities as assigned.

Qualifications

VIII. Qualifications

Junior, Senior, Graduate-level or Recent College Graduate.

Management, Marketing, Sports Administration, Communications or related business majors preferred.

Strong written and verbal skills and must have strong working knowledge in Microsoft Word, Powerpoint and Excel.

Availability to work a minimum of 30 hrs. per week and possible nights and weekends.

Ability to work independently and communicate effectively with internal staff and external clients.

Ability to multi-task and maintain confidential information.

Internship Application

IX. ApplicationName:____________________________________________________________________________

Home Address:_____________________________________________________________________

Temporary/School Address:___________________________________________________________

Telephone Number:_________________________________________________________________

Email:____________________________________________________________________________

School:___________________________________________________________________________

Internship Instructor’s Name and Contact Information:_____________________________________

_____________________________________

Internship Term (circle one): Spring Summer Fall

How did you learn about the internship program?_________________________________________

Signature:_________________________________________________________________________

Date:_____________________________________________________________________________

X. Contact InformationBreaking Limits, LLC.

403 Gilead Road, Suite AHuntersville, NC 28078704-766-9060 (Main)704-766-9066 (Fax)

Please submit all internship information to Buzz Wilkie, Internship Program Director, for initial review. Each applicant will then receive a follow up call from the appropriate supervisor.

Buzz WilkieDirector of Business DevelopmentInternship Program Director 704-766-9067 (direct)bwilkie@blmarketing.net

Julie BushaDirector of MarketingMarketing Intern Supervisor704-766-9070 (Direct)jbusha@blmarketing.net

Jeff DennisonDirector of Media & Public RelationsMedia & Public Relations Intern Supervisor(704) 766-9061jdennison@blmarketing.net