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Sponsorship Presentation
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2007Vice-Champion Radical Challenge
20063rd overall - Radical Challenge, 2 victories, 4 podiums
2004National Champion - FHM/Siemens Porsche Cup
2003Fórmula BMW Eurocup Series2nd Portuguese, 4th overall
20015th overall in Fórmula 2000 by Ford, Best Rookie
2000Vice-Champion - Fórmula BMW Eurocup Series
1999First year in Fórmula BMW Eurocup Series
1997National Champion - Formula Ford Cat.B (1800cc)4th overall
1994Vice-Champion - Fórmula Ford2nd overall Cat.1600cc
1993First year - Fórmula Ford7th overall, Best Rookie
1992First year in Karting3rd overall - Diana Trophy
Best Achievements2007Vice-Champion Radical Challenge 2007
20063rd overall - Radical Challenge 2006
2004National Champion - FHM/Siemens Porsche Cup
2000Vice-Champion - Fórmula BMW
1997 National Champion - Fórmula Ford Cat.B (1800cc)
1994 Vice-Champion - Fórmula Ford (1600cc)
www.hugopereira.com
Radical 2008 Great&British Dunlop Motorsport Festival
Driver - Hugo PEREIRA
Radical Challenge 2007 Classification
1 victory, 4 pódiums, 20 Overall
ESTORIL 1: 4th overall
BRAGA 1: 3rd overall
ESTORIL 2: 1st overall
BOAVISTA: 2nd overall
SPA-FRANCORCHAMPS 1: 2nd overall
SPA-FRANCORCHAMPS 2: 2nd overall
VILA REAL: Retired: mehanicalbreakdown
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Radical 2008 Great&British Dunlop Motorsport Festival
CLASSIFICATION 2007
Radical 2008 Great&British Dunlop Motorsport FestivalVisiting six of the UK’s top circuits, the Great and BritishMotorsport Festivals aim to deliver a packed programme ofaction, featuring some of the best British Championships.
Fans of Le Mans style sportscar racing will be catered forby the new Radical UK Cup, which promises packed grids,compulsory pitstops and driver changes. The relaunchedchampionship will showcase some of the fastest cars torace at national level this year, with this being the flagship ofRadical’s UK racing programme.
“Our three core championships will form the basis of theDunlop Great & British television programme, and recentraces, and viewing figures, have proven that these champi-onships can thrill TV viewers as well as trackside specta-tors. We are delighted to work with six circuits that shareour vision for professionally promoting national level motor-sport” stated Dunlop’s James Bailey.
The three core championships will be supported by theever-popular classic Mini Se7ens and Miglias at all rounds.In addition, the BARC Westfield Championship becomes afull time support series after achieving an impressiveincrease in grid size in 2007.
“BARC have organised a series of prime dates, focusing onthe summer months. This will enable us to create more of aFestival atmosphere – with the emphasis on entertainmenton-track, and in the paddock” added Bailey.
Month Date Circuit
May 10/11 SPA-FRANCORCHAMPS
June 14/15 CROFT
July 19/20 CASTLE COMBE
August 2/3 DONINGTON
August 23/24 BRANDS HATCH
September 13/14 SILVERSTONE GP
September 27/28 ROCKINGHAM
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The CHAMPIONSHIP
Provisional Calendar 2008
Radical 2008 Great&British Dunlop Motorsport Festival
www.hugopereira.com
Benefits of Sponsorship in Radical CupExposure of your brand
• To Local Residents. We will have the racing car exposed in all our dealerships, Twickenham festival, Ealing festival, Uxbridge motor show and different Tesco supermarkets plus the option of our own sponsors display.
• At Races. Radical Championship races all over the UK in major tracks such as Brands Hatch, Donington Park, Silverstone and others. Over 35000 race fans at race meeting. Flyers will be dis-tributed by pit girls to race fans. Hospitality lunch will be served to guest and sponsors.
• Track days. Each Friday before the race weekend there will be a chance to invite clients and sponsors to go around the track with our driver in the race car around the track.
• Exposure at race weekends. There are many great opportunities for promoting your company here, both drivers and race fans who watch the race. – On banners in the spectator and bar areas of the enclosure. – On the race programme. – By naming events. You could, for example, Elite Eights and your company name would be read out by the PA announcer whenever that event was mentioned. – Through potential press coverage of prize giving at which a key member of your organisation can present prizes.
• Specialised magazines. Highlights from all races will be featured in magazines and newspapers such as Motorsport Mundial and Autosport magazine the best Motorsportmagazine with over 5 million readers around the world.
• Television. At least six of the nine 2007 Dunlop Great and British Motorsport Festivals will be shown on Sky Sports which reaches 8 million homes in the UK and Eire. In addition, dedicated 30 minute programmes focusing on the Radical, Ginetta and Mini.
Challenges exclusively will be shown on Motors TV which reaches 15 million homes across Europe!
INTERNET• www.autosport.com • www.radicalsportscar.com • www.itv.com/sport • www.hugopereira.com • www.fia.com• www.lemans-series.com • www.radicalportugal.com
Whether you want to sponsor a race, a race car, a race team or the entire championship, we can develop apackage that suits your needs and our own, and would warmly welcome the opportunity to discuss this further with you. Motorsport is a fantastic sport and Fulton is a thriving team - we’d love you to help us grow and to give you the benefits of being part of our success.
Radical 2008 Great&British Dunlop Motorsport Festival
SPONSORSHIP
www.hugopereira.com
Communication strategies
Radical championships will feature once again as part of theMotorsport UK magazine programme broadcast on ITV1 and satellite channel Granada Men & Motors.
Tony Baines, Controller of Programming and Development atGranada Sport, said: “The deal with Motors TV to broadcastlive coverage of the Great&British Dunlop MotorsportFestival package on race-days is very exciting for all concerned and particularly so for the support races. The Radical championships offer tremendous racing and I’m sure will be a big hit with the viewers.”
Commenting on the Motors TV announcement, DunlopMotorsport Manager Gary Wassell said: “Television coverage ofour championship is a dream come true and represents afantastic opportunity for sponsors to increase awarenessand involvement.”
The Festivals will be backed by a major consumer marketing push,targeting car enthusiasts on a local level as well as the regular racegoer. This includes:
• Pre-event PR campaigns with local press• National media partnership• Track time available for public to participate in lapping sessions• Track Day on the Friday prior to each meeting for thrilling
corporate entertainment and public involvement• Promotion through DriversKnow.co.uk – one of the leading online
portals for petrolheads• Dedicated PR Officer for series• Central hospitality area in the paddock• Race organisation by BARC – renowned as the best UK racing
club and organisers of the Dunlop MSA British Touring Car Championship.
Radical 2008 Great&British Dunlop Motorsport Festival
MEDIA
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Brand image is important because the more consistent youcan be in the way you portray your brand, the clearer yourcustomers will be about what you have to offer and theway you offer it.
By becoming involved with sponsorship with Fulton West LondonLtd, you or your company will benefit from:
- Association with health, fitness, and active outdoors lifestyle- Association with a vibrant sport and all the passion of
motor racing- Association with competitive success. By being a key factor in
contributing to winning teams/driver.- Association with motivating, desirable, inspiring, highest quality,
leadership, latest engineering/technologies, stylish/modern, motorsport/racing
- Supporting sport in the local community. We managed a deal with our local newspapers which will cover a race report and pictures of the race.
- Newsletters: Being a company in the motor trade over the past 25 years, with three leasing companies and two manufacturer dealership we sent newsletters to over 40,000 customers with our race reports and sponsorship partners.
Radical 2008 Great&British Dunlop Motorsport Festival
Sporsorship BENEFITS
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