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Destination Report Seoul is a special edition of HeadQuarters Magazine - October 2010 published by Meeting Media Company (Belgium)
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Destination Report Seoul is a special edition of HeadQuarters Magazine - October 2010published by Meeting Media Company (Belgium) - www.headquartersmagazine.com - press@headquartersmagazine.com
HEADQUARTERSE U R O P E , M I D D L E - E A S T, A F R I C A
SEOULA HOSPITABLE
HOST CITY
THE 5TH G-20 SUMMIT The G20 is the jewel in the Seoul meetings
industry crown and set to become lasting
evidence of its competitive hosting capabili-
ties. The event, running from November
11-12th, will see approximately 35 heads of
state attending, along with an estimated
10,000 participants overall. Seoul is the fi rst
non-Western city to host the G20 summit
since its inception in 1999.
The reasons why Seoul was chosen are
obvious: abundant world-class accommoda-
tion, convenient transportation network and
security infrastructure make it the ideal host
venue. Held at COEX, Seoul’s premier confer-
ence and exhibition centre, the talks will
focus upon the participation of the private
sector in global economic recovery, and cover
the four sectors of trade, investment, fi nance,
green growth, and social responsibility.
The G20 will increase Seoul’s visibility on the
international scene and the tourism sector
will surely benefi t from it. In recognition of the
event, the city produced ‘Seoul G20: The Capi-
tal’s Greatest 20 Experiences’, after foreign
residents were asked to choose their favorite
locations and activities from a list of 200
options. ‘Seoul G20’ is a handy guidebook that
covers food, performances, temples, palaces,
and various other attractions. It includes popu-
lar areas such as Myeong-dong and Insa-dong
as well as more off-the-beaten-path experiences
such as a traditional village near Namsan
Mountain and health and wellness venues like
Korean-style saunas.
SEOUL: WORLD DESIGN CAPITAL 2010More and more people are growing aware
of this but in terms of innovation in the fi eld
of design, Seoul has nothing to blush about.
Named ‘World Design Capital 2010’, it’s recog-
nized for a design-led approach both modern,
yet imbued with cultural sensibilities, while
balancing economic and social considerations.
These efforts, combined with the global
proliferation of Korean-produced high-tech
consumer goods from well-known brands,
have helped establish the nation’s 21st Century
image as a design metropolis - and rightly so.
It’s only understandable that the Seoul Metro-
politan government presided over the World
Design Cities Summit last February. In attend-
ance were the nation’s top policymakers,
representatives, as well as global design
experts. Further to this, the city of Seoul
proposed the creation of a biennial summit
during which design cities would meet and
discuss. Worth mentioning also is the open-
ing, last March, of the Seoul Design Foun-
dation, set up to promote the local design
industry, as well as lend expertise and boost
its competitiveness.
Seoul’s well-deserved position as ‘World
Design Capital 2010’ has to do with:
+ Technology - Designers create the latest
home, but also street, appliances as to
make 21st Century living easy, as well as
ubiquitous high-speed internet.
2010 HAS TRULY BEEN A LANDMARK YEAR FOR SEOUL, THE 600-YEAR-OLD CAPITAL CITY
OF PERPETUAL GROWTH AND CHANGE, NOW A SHINING BEACON OF MODERNITY IN THE
21ST CENTURY AND ONE OF THE WORLD’S PREMIER CONVENTION CITIES. BESIDES HOST-
ING THE G-20 SUMMIT IN NOVEMBER, SEOUL HAS INDEED BEEN BRANDED THE OFFICIAL
‘WORLD DESIGN CAPITAL’ FOR 2010 AND WILL WELCOME THE KOREA MICE EXPO AT THE
END OF THE YEAR. AS A HOSPITABLE HOST CITY, IT COULD HARDLY FARE BETTER.
WELCOME TO
HOSPITABLE SEOUL
> I N T R O D U C T I O N
HEADQUARTERS 2
+ Architecture and renovation - In Seoul,
modern, environmentally-sustainable
buildings are designed to put the needs
of people fi rst while existing buildings go
green, such as COEX and its ongoing
efforts to use energy-effi cient lighting,
waste disposal and energy generation.
+ Restoration - Bringing back the natural
world to the urban landscape, the Han
River Renaissance Project and Seoul Forest
testify to Seoul’s ongoing commitment to
become a green metropolis. The Cheong-
gyecheon Stream Restoration Project
aimed to restore the city’s once-covered
urban waterway to its former glory.
Opened in January 2010, Floating Island
is the nation’s fi rst truly fl oating artifi cial
island complex, designed for entertain-
ment, as well as international meetings and
exhibitions. The island of Seonyudo stands
reborn as a verdant public park that under-
scores the city’s aims of green space and
industrial necessity standing in harmony.
+ Infrastructure - Travelling around has
never been so easy - and pretty! - in
Seoul as new subway lines, high-speed
rail such as the KTX-II connecting Incheon
International Airport with the city, ‘smart
bus stops’ and compressed natural gas
buses saw the light of day. Plans are also
underway to build a new convention center
by 2014 in the Seoul Station area, with
a multipurpose cultural space totalling
55,000 m2.
Seoul is celebrating its designation through
a variety of events clearly showcasing its
hospitable abilities. From September 17 - Oc-
tober 7, the Seoul Design Fair highlighted past
achievements and future trends in an array of
fi reworks and activities. Seoul Design Market
offered a platform for international transac-
tions, exploration of business partners, new
design material, etc. Last but not least, the
Dongdaemun Design Plaza, a major urban
development project, will revitalize the Dong-
daemun area and create the focal point of the
Asian design industry, set for completion in
2011.
VISIT KOREA YEAR 2010-2012The least we can say is that Seoul likes to
think big. The largest tourism campaign the
nation has seen in over a decade, ‘Visit Korea
2010-2012’ is centered around Seoul in 2010
and promotes Korean culture under the theme
of ‘design, green tourism and Korean cuisine’.
A multitude of events have taken or will take
place to celebrate the city’s unique vibrancy.
For instance, the very best of Korean cuisine
was showcased to the world during the Seoul
Gourmet 2010 food festival. The colorful
event was an eclectic mix of Korean and inter-
national cuisine for the enjoyment of all.
Other festivals include the annual Seoul
Grand Sale, which aims to promote the Korean
capital as a shopping mecca with signifi cant
discounts on a wide range of goods. The
most recent Grand Sale ran from July 21 to
September 12, offering shoppers discounts of
up to 60 percent at over 5,000 businesses in
20 categories. In addition, the Seoul Lantern
Festival brings together locals and interna-
tional visitors each November in the spirit of
peaceful cooperation amidst a backdrop of
multicolored night lights.
As the hospitable convention city par excel-
lence, Seoul will host the Korea MICE Expo - the
country’s sole exhibition for meetings, incentives,
conventions and exhibitions over the next 3 years,
which will run from November 23-25 at COEX.
Organized by the Korea Tourism Organization, the
aim is to turn the expo into a major brand product
for Seoul and Korea, with the goal of fostering
the creation of further MICE cities across the
peninsula. Highlights of the expo will be the Seoul
MICE Forum in which future meetings trends will
be discussed, and the next IMEX-MPI-KME Future
Leaders Forum. Approximately 2,000 people are
expected to attend, including some 100 interna-
tional buyers along with over 150 local buyers,
with some 300 booths.
> I N T R O D U C T I O N
The G20 is the jewel in the Seoul meetings industry crown and
set to become lasting evidence of its competitive hosting
capabilities. The event, running from November 11-12th, will see approximately
35 heads of state attending
K O R E A M I C E E X P O 2 0 1 0
Han River
Banpo Fountain Bridge
HEADQUARTERS 4
> M E E T I N G F A C I L I T I E S
MEETING VENUES When history meets modernity
IT’S OBVIOUS FROM THE MANY MODERN AND PRIME MEETING VENUES ALONE WHY
SEOUL WAS APPOINTED ‘WORLD DESIGN CAPITAL 2010’ AND WHY IT’S THE #2 ASIAN
INTERNATIONAL MEETING CITY FOR ASSOCIATIONS. HERE ALONE ARE JUST THE
TOP CONFERENCE LOCATIONS.
CONVENTIONS & EXHIBITIONSCOEX (Convention Exhibition) Center is an
expanding complex of exhibition halls for
large conventions and trade shows. Located
next to the Korea World Trade Center, the
main hall can accommodate almost a dozen
different exhibitions at any time. With its
437, 221 m2, 51 conference rooms and
4 exhibition halls, 2 luxury hotels, a casino,
multiplex cinema and over 100 restaurants,
it’s the ideal place for any large event.
Seoul Trade Exhibition & Convention Center
(SETEC) offers 34,600 m2 of fl oor space
overall, with 15,630 m2 of adjustable fl oor
space for exhibitions and conventions,
4 meeting rooms and 3 exhibition halls. It is
equipped with various subsidiary facilities
that make it possible to diversify space
utilization for different types of exhibitions,
fairs, conferences and other types of events.
TOP 5 UNIQUE VENUES
1. A former government residence,
Seoul Partner’s House is a meet-
ings venue for small and medium
companies. It has an event hall
that can seat 100 attendees, a seminar
room capable of holding up to 20 persons,
and a seminar lounge able to seat 10. Also
included are a business center, a rooftop
garden, a restaurant and 9 guest rooms
with all the facilities a business tourist
would expect, including high-speed internet.
2. Fradia is a fl oating cultural
and artistic space that offers a
40-seat area that can be used
for such events as presenta-
tions, meetings, brand promotions, small
banquets and press conferences. It also
has extensive audiovisual and presentation
systems suitable for any event. The stage
and seating can be arranged freely, offering
planners a wide variety of options. Adding
to Fradia’s attraction is its location right on
the water.
3. The National Museum of
Korea is the nation’s greatest
repository of its long history
and cultural heritage. The
current incarnation of the museum
occupies brand-new headquarters complet-
ed in 2005 with capacity not only for 6,000
years of history, but a multitude of event
halls suitable for a variety of purposes,
including special exhibition halls, auditori-
ums, lecture rooms and a performance stage.
4. Samcheonggak, or ‘The Pavil-
ion of the Three Purities’, was
created as a special entertain-
ment venue for high-ranking
government offi cials. Today, it is open to
the public and contains a performance hall,
a restaurant, a teahouse, guest accommo-
dations and a number of assembly halls,
including an international conference hall.
Located in the lush green forest of Mt.
Bukaksan, Samcheonggak is close to major
Seoul attractions.
5. Yeong Bin Gwan, or ‘State
Guest House’, is the jewel in
the crown of super deluxe
business hotels, the Shilla.
Built in 1967 by the Seoul government to
house and entertain international state
visitors, it is now the Shilla’s banquet hall
complex. The three halls are capable of
seating 100-250 guests at a time and the
building is surrounded by lush grounds,
making garden parties possible.
COEX
SETEC
Seoul Partner’s House
Samcheonggak
Fradia
Yeong Bin GwanNational Museum of Korea
HEADQUARTERS 5
> A C C O M M O D A T I O N
SEOUL’S BUSINESS HOTELS
Take your pick
SEOUL HAS NUMEROUS SUPER-DELUXE
CONVENTION HOTELS IN CONVENIENT
LOCATIONS CAPABLE OF HANDLING
EVENTS AND CONFERENCES OF VARY-
ING SIZES. THE FOLLOWING SELECTION
IS ALSO VARIED: IT INCLUDES INTERNA-
TIONAL HOTEL BRANDS AND KOREAN
HOTELS, BUT IN EVERY CASE YOU CAN
DEPEND ON QUALITY AND MEETING
ORIENTED SERVICE.
CENTRALLY LOCATEDNaturally, several hotels can be found in the
city center, offering attendees the possibility
to visit the many delights of Seoul, right
outside the hotel’s meeting rooms.
The Westin Chosun Hotel is one of the top
100 hotels in the world, according to the
respected fi nance publication Institutional
Investor and ‘the best hotel in Seoul’
according to ASIA Money. The hotel has in
total 453 rooms and has long proved itself
to be top in the areas of excellence and
convenience. In the past, it has hosted major
events for Merck, Toyota, and the IISS.
Centrally located, the Lotte Hotel Seoul
is a super-deluxe hotel boasting a grand
total of 975 guest rooms and 15 meeting
halls designed to suit a variety of needs. It
guarantees elegance, quality and top service
with a long track record of excellence.
The super-deluxe Shilla Hotel has success-
fully hosted many state visits and major
conferences in its decade of operation. Its
462 guest rooms and 13 meeting rooms
ensure it can handle all events great and small.
Well-placed nearby Seoul’s major commer-
cial and shopping districts, the Grand Hyatt
makes getting about the city easy. With its
601 guest rooms and 9 meeting rooms, it is
well-catered for business events.
‘CONVENTIONALLY’ LOCATEDThose attending conferences at COEX will be
delighted with the choice of hotel accommo-
dation nearby. The Park Hyatt is conveniently
situated across from COEX at the center
of the city’s fi nancial and business district,
Gangnam. The facilities of the 24-story,
5-star luxury hotel include a business center
and six meeting rooms with high-speed Inter-
net access and wireless LAN.
The JW Marriot, located in the heart of
the Gangnam district, near COEX, has 497
rooms and suites equipped with state-of-
the-art technology, as well as nine meeting
rooms including a Grand Ballroom for large-
scale events.
As the name implies, the COEX Intercon-
tinental Seoul is conveniently located next
to COEX, one of the city’s major convention
centers, as well as the World Trade Center
casino. Guests have all the entertainment
facilities of COEX at their disposal as well
as a City Air Terminal to make international
travel all the more convenient. The hotel pro-
vides 652 guest rooms and 11 meeting rooms.
Last but not least, the Millennium Hilton
lets its guests make conferences more
recreational. Just a short ride from central
Seoul at the foot of Namsan Mountain, it
features nearly 700 recently-renovated
rooms. Its deluxe facilities include a busi-
ness center and numerous recreational
facilities.
Westin Chosun Hotel Crystal Ballroom - Lotte Hotel
The Shilla Seoul
Grand Hyatt Seoul Park Hyatt
Millennium Seoul HiltonGrand Intercontinental SeoulJW Marriott
HEADQUARTERS 6
> H I G H L I G H T S
TOP ATTRACTIONS Plenty to do, plenty to see
SEOUL’S OFFICIAL NAME IS ‘SEOUL SPECIAL CITY’, A FACT WITH WHICH YOU’RE IMMEDI-
ATELY CONFRONTED WHEN VISITING THE SPRAWLING METROPOLIS BEFORE AND AFTER
A CONFERENCE: THERE ARE PLENTY OF HISTORICAL, CULTURAL AND TOURISTIC SITES
TO VISIT AND SIGHTS TO SEE.
For a complete overview of the city, you should
visit N Seoul Tower high atop Mt. Namsan in
Central Seoul. It offers spectacular panoramic
views of the city below that can be enjoyed
from the comfort of 4 observation decks and
2 revolving restaurants. Visitors can access the
tower via a spectacular cable car ride over the
city, while those in search of exercise can hike
their way up through the Namsan forest.
Gyeongbokgung or ‘The Palace Of Shining
Happiness’ (established 1394) is the city’s
largest royal palace replete with ancient build-
ings, and relics. Like many of Seoul’s palaces,
Gyeongbokgung is also used for Korea’s many
popular historical dramas, and an authentic
changing of the guard ceremony is regularly
enacted for visitors, its performers
fully-clothed in the traditional costumes of
the time. Nearby, the National Palace Museum
and National Folk Museum brings the history
of Seoul to life through a variety of informa-
tive exhibits.
Cheongwadae (The Blue House) is the site of
the presidential residence and home to many
historic venues. The building was used until
1993, when a replacement was constructed
and the older one demolished. The guided
tour requires registration at least 10 days in
advance and runs for about one hour and 30
minutes. The tour is composed of seven sites,
including the presidential residence, Nokjiwon
Garden, the state guesthouse, the old site of
Gyeongmudae, and others.
The Namsan Hanok Village of traditional
Korean houses (hanok) showcases 5,000 years
of history. There are a wide range of venues
located in the village, including a traditional
garden, famous houses and mansions, a mu-
seum displaying the history of Korean society,
a traditional music hall, and a time capsule
prepared in 1994 meant to be opened in 2394.
There are various performances; interactive
activities and various everyday traditional
rituals; also, classes that are available through-
out the day on a monthly basis. Namsan Hanok
Village provides an opportunity to view and
experience a range of cultural and traditional
activities in an area meticulously preserved for
optimal historical fi delity.
The new Leeum Permanent Exhibition of
Modern & Contemporary Art is divided into
three buildings, with the fi rst showcasing
traditional Korean works of art dating back to
the Three Kingdoms period, while the second
houses modern artwork produced by both
Koreans and foreigners, and the third, the
Samsung Child Education & Culture Center,
attempts to bring art to the next generation
of future leaders. The design of each building
actively contributes to Seoul’s ongoing efforts
to show why it was designated ‘World Design
Capital 2010’. In addition to the standing
exhibits, visitors can also engage in hands-on
activities, such as developing graphic art and
drawing.
N Seoul Tower Gwanghwamun SquareNamsan Hanok Village
Leeum
Gyeongbokgung
HEADQUARTERS 7
> S E R V I C E S
THE SEOUL CONVENTION BUREAU IS YOUR FIRST STOP ALONG THE PATH TO THE
SUCCESSFUL HOSTING OF AN EVENT IN THE KOREAN CAPITAL. YOU’LL BE SURPRISED
AT JUST HOW MUCH HELP ITS DEDICATED TEAM OF PROFESSIONALS CAN OFFER.
BIDDING SUPPORTWhen bidding for an association confer-
ence, the Seoul Convention Bureau can
provide all kinds of administrative,
organizational or fi nancial support; they can
help you in all bidding activities from site
inspections to proposal preparation (includ-
ing information and data gathering), and
can even get a letter of recommendation or
video message from the CEO of the Seoul
Tourism Organization to support the bid!
PROMOTIONAL SUPPORTIn terms of promotion, the Seoul Conven-
tion Bureau offers fi nancial support for mail
abroad and information and advice on con-
vention hosting. To increase the visibility of
your event, they can provide a promotion
booth, as well as promotional fi lm material
demonstrating the assets of Seoul city as
a congress destination or just a close and
friendly collaboration should you choose to
produce your own promotional fi lm.
EVENT & MEETING OPERATIONS SUPPORTDuring the event itself, the Seoul Conven-
tion Bureau will make sure you get the best
service possible. In addition to the pos-
sibility of having a banquet hosted by the
mayor of Seoul himself, fi nancial support
is offered for publications and the hiring of
conference venues and tours. The SCB will
also secure qualifi ed, bilingual volunteers
to help at your event, while assisting you in
the production of a tourism brochure you
may want to distribute to your participants.
Complimentary advertising at Incheon
International Airport is also an option.
SUPPORT PACKAGESDifferent fi nancial support packages are
offered for non-profi t international confer-
ences or profi t-driven corporate meetings,
depending on the number of overseas
participants, length of stay and number of
meetings scheduled.
EXPERT SUPPLIERSThe SCB has a database of all graduates
of the Seoul Convention Academy, Seoul
Convention Bureau Volunteer Team and
those of 19 convention-related departments
of 11 Seoul colleges that they can access to
provide a highly-trained pool of volunteers for
the smooth running of your event. Volunteers
are top students chosen from 19 convention-
related departments from 11 universities
in Seoul Convention Academy graduates.
The convention bureau holds a database of
highly-trained volunteers together with many
other industry service suppliers.
ADDITIONAL SUPPORTThis includes airport welcoming services
and transport arranged upon request,
as well as familiarization tours for event
organizers, media and travel agents to help
acclimatize business tourists with Korea.
view to COEX
CONTACT
Seoul Convention Bureau /
Seoul Tourism Organization
Katie Kim
T: 82-2-3788-0853
katie@seoulwelcome.com
www.miceseoul.com
When bidding for an association conference, the Seoul Convention Bureau can provide all kinds of administrative, organizational or fi nancial support
Namsan Cable Car
SEOUL CONVENTION BUREAU A wealth of services
After many years working as a foreign correspondent and a UN official, I have returned to South Korea and its capital Seoul, my hometown. What I have found is a city that has been transformed into a proud world-class metropolis. Today, as the chief executive of the Seoul Tourism Organization, my responsibility is to showcase Seoul globally.
Less explored than other Asian capitals, Seoul startles even veteran travelers. What’s intriguing is the city's blend of history derived from the country’s long line of Kings, Queens and deep Buddhist traditions. What has arisen today is a mega-city of 10 million that stands at the pinnacle of modern technology. You need but experience Seoul’s ultra-efficient Incheon International Airport, a public transportation system that goes everywhere, top-of-the-line luxury hotels, service with a smile, exquisite dining, 24-hour shopping, classical music performances of the highest order and cutting-edge modern art and entertainment. And that’s just a taste of the discoveries that await.
One example of Seoul’s growing international acclaim is its designation as the World Design Capital 2010, given for the city’s progress in revitalizing the urban landscape. Moreover, the city is at the forefront of South Korea’s current national tourism campaign Visit Korea Year 2010-2012. Topping that, Seoul will welcome global leaders to the city for the fifth G20 Summit in November 2010.
At any time, a fresh, fascinating and friendly place to enjoy, Seoul will be the place to be in 2010.
I look forward to welcoming you as well!
Samuel KooSeoul Tourism Organization &Seoul Convention Bureau President & CEO
G20 Seoul summit World Design Capital Seoul 2010 Visit Seoul 2010 Korea Mice Expo 2010
My Story, SeoulWelcome to Korea with a Seoul smile.
Seoul Metropolitan Government, Tourism Promotion Divisionwww.miceseoul.com/www.visitseoul.netContact Us : Seoul Tourism Organization TEL 82-2-3788-0821~4, FAX 82-2-3788-0899 Email mice@seoulwelcome.com
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