View
223
Download
4
Category
Preview:
Citation preview
1/18/2013
1
HOW TO WRITE A GREAT
“ABOUT ME” BIO!
Karen Deis, LoanOfficerTraining.com
&
Mikel Erdman, My Smart Blog
Mikel Erdman, President
Mortgage Talking Points™ Blog
Online “About Me” Mistakes
• Lack of information
• Not compelling enough
• Search Engine Optimization Test
1/18/2013
2
2nd Most Important Web Page
1/18/2013
3
About Me Page
• Honesty
• Show your personality
• Be “real”
• How can people relate to you?
What’s your story?
1/18/2013
4
Who’s Your Tribe?
1/18/2013
5
Friendly Tone
• Use “engaging” language
• Write like you “talk”
• Stay away from “checklists/technical “talk”
Humor
1/18/2013
6
7 Steps to a Great About-Me Page
Define your target audience
• Who is most likely to use your services?
• Who are your best clients/advocates now?
• What would the “perfect” customer look like?
• What’s important to them?
Create different “about me” for different niches!
Define what they want/need from you
• What do they really need to know about you?
• What will you say to instill confidence in you?
• Are you trustworthy?
• What experiences have you had that “they” can relate to?
Convey Your Experience & Abilities
1/18/2013
7
Are you capable?
• Can you actually meet their needs (see step 2)
• Are you an expert?
• Will the experience be stress-free?
• Can you explain the process?
Do you care?
Perceived Value
1/18/2013
8
Are you friendly?
Brainstorming
What’s your story?
1/18/2013
9
•Stories +
•A to Z list +
•Wants List +
•Needs List =
•About Me
Ramp & Frame
•RAMP –
•Using story or anecdote with
overarching theme or universal
truth in order to get into the
process of telling your bio.
1/18/2013
10
Ramp & Frame
•FRAME –
•Think bookends – Start with
introduction and end with same
theme.
• Strong Headlines - Makes them one to read more
• Long copy “sells” – The longer they read, the more they
are “invested” in you and your message.
1/18/2013
11
Testimonials
1/18/2013
12
The Process
• Write it out
• Advocates review
• Get feedback
• What would they add/delete?
• Ask for testimonial
Consider Video Bio
Length of Bio
1/18/2013
13
Bullet Points
• Phone interview
• Expert writers
• Written “About Me” (500 words)
• Review & Edit
• Finalize
1/18/2013
14
KarenDeisSpecialOffer.com (Direct Link to Be provided in Follow Up Email)
• Wondering how to write a professional About Me page that gets your prospects' attention?
• Want to make sure your About Me page connects with the right customers and draws them in?
• Worried that you don't have time to do it yourself.....or maybe just tremble at the thought of having to
sit and stare at a blank screen?
We've got the answer.
• We'll assign one of our content writing experts to craft an About Me page that tells your story in a
compelling way while engaging your customers too!
• This 100% done-for-you professional About Me page can be up to 500 tantalizing words long.
• And all you have to do is take a 20 minute call with one of our experts who will ask you the right
questions and get it done!
Need a Blog Page?
Watch for E-mail with Link to Website
Watch for E-mail with “About Me” Outline
Recommended