How to Work with Color in Graphic Communications

How to Work with Colorin Graphic Communications

Color

• Why is there color variations from the computer monitor to the color laser printer?

Range of Color

Gamut- complete range of somethingRGBCMYK

Color Gamut

CMYK Color Spaces

• Subtractive: (CMYK) absence of any color produces white, and all colors blended together produces black.

RGB Color Spaces

• Additive: (RGB) absence of any light is black, the presence of all light, or light at full intensity, is white.

Colors Available

• Visible light (RGB) for Internet

• Color Pigments to reproduce the light (CMYK) limited to paper

• Spot Colors - larger range of colors PANTONE Matching System (PMS) for paper

Questions• What is another name for “color”?

Hue• Name the “Warm” colors.

Red Yellow and Orange• Which color space is subtractive?

CMYK• The the spot color system used in

industry?PMS - Pantone Matching System