How to use social science to increase activity

Using social science

to increase activity

Richard Millington

www.feverbee.com

richard@feverbee.com

@RichMillington

The big migration

The blueprint

Emotional

connection

Fulfilment

of needs Influence Membership

Sense of community

Membership

Raise the boundary to being an accepted

member

Encourage more personal investments

Rituals/traditions

Use common symbols throughout the

community

Action Points

Influence

Provide opportunities for members to

have influence

Amplify the influence members do

have

Action Points

Satisfying Needs

Emotional connection

Initiate and highlight the most ‘hardcore’

discussions

Encourage self-disclosure discussions

Allow non-essential/off-topic discussions

Action Points

http://en.wikipedia.org/wiki/Talk:Star_Trek_Into_Darkness

People join a community for one reason,

but they participate for another

Information Needs

Social Needs

Ego

Validation

Efficacy

Self-esteem

Making Friends

Shift the balance towards

self-disclosure discussions

When people join your community,

socialise them

Social Identity Theory People participate more in

groups that appear successful

Richard Millington

www.feverbee.com

richard@feverbee.com

@RichMillington

Questions?