How to Use Instagram to Boost Sales of Your Ecommerce Site

How to Use Instagram to Boost Sales of Your Ecommerce Site

According research, the number of users using Instagram in UAE is two million. The Middle East has a high reach of smartphones and daily as many 80 million photos posted on Instagram. Research shows that it helps in getting 1500% more engagement that is made by its parent company, namely Facebook.

This is a great opportunity for ecommerce businesses, which they can leverage. Today, many e-tailers are going to this social media visual content platform. It makes more persuasive effect on visitors because of the visual effect it causes.

The following ways would be useful.

Post high quality photos of productsInstagram is solely a visible platform where photographs are the prime tools of promoting product/services. Its followers like good photographs of products. And ecommerce stores can publish good quality photos of high resolution of their products to utilize the power of visual content platform.

Encourage customers to post their photos with your productsBy using customers to promote is an effective way because they are unlike ad models and they are real customers endorsing the product. This is likely enhance trust and credibility of your brand.

Use HashtagsInstagram has the feature of Hashtags. This is an advantage because it helps connect the followers to the brand as part of their marketing strategy.

Give participants more opportunityRespond to users positively - those who post photos endorsing your brand with hash tag, by tagging your brand to continue the relation between brand and the consumer real and commit for buying future.

Conduct contestsContests are an effective way engaging your customers on social media platform including Instagram. Use platforms such as Offerpop or Iconosquare, and ask your customers to post their photos. Use a hasttag that is specific to the contest.

Celebrate festive occasionConnect with customers using to create positive response from user during festive seasons. Examples New Year Day, Thanksgiving day, and so on.

For new productsWhen new products are coming to be offered at your ecommerce store, remember to post their images in Instagram.

Showcase products in lifestye photosUsing lifestyle photos that depict real life situation is an effective way of leveraging Instagram. This is so because it gives potential customers how to their brand products.

How often to postMake sure you post photos on Instagram. A conventional rule is to post photos a small number of times a day. Some businesses post photos as often as they wish within an hour.

Make sure the photos are of excellent quality. Check the response of users. Monitor the number of followers regularly.

Though Instagram is only a photo sharing platform, both small and large companies use it equally to enhance their sales. Making users post content is a powerful and authentic way of promoting your brand, and acquiring new customers.

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