How to Transform Your Business Through Digital - Anthony Tattum

TRANSFORMING YOUR BUSINESS THROUGH DIGITAL MEDIA

Anthony Tattum Managing Director, Big Cat

Big Cat Group was established in 2000

26 staff across 4 offices in UK, France & Spain Award-winning marketing, brand and event management consultancy

Working at a strategic level – Marketing as a means of achieving campaign and business goals

@anthonytattum @hello_business

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Do you know your audience?

Acorn / Mosaic demographicsHobbiesReading listPrejudices

@anthonytattum @hello_business

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What are your key messages?

KeywordsTone of voicePersonality

@anthonytattum @hello_business

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Are you resourced for success?

WebsiteMarketing assets Operational capacityResource capability

@anthonytattum @hello_business

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What does success look like?

Business goalsCampaign objectivesHard metricsSoft metrics (brand)Short term KPIs

@anthonytattum @hello_business

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What’s the Big Idea?

Coach you’re the bestA great place to beAge of Wushu stunt

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PPC

SEO

Twitter

LinkedIn

Pintrest

Experiential

eDM

Channel selection

Brand buildingSales promotionResearch / IntelCustomer service

@anthonytattum @hello_business

#hb2012 #bigcatinsights

Monitoring results

Google analyticsClient forumsSurvey monkeySales reports

@anthonytattum @hello_business

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Transforming You Business Through Digital Media

08.11.12Delivery & curation by

Big Cat & Lara Ratnaraja