How to successfully plan and implement an international strategy

MAPPS 2014 Geospatial & Engineering International Conference

September 25, 2014

Mick MorrisseyManaging Principal

Morrissey Goodale LLC

How to successfully plan and implement an international strategy

1

Strategy M&A

Workplace 2020

Research &

Publishing

2

Buyer RepresentationSeller Representation

Deal pricingDeal structuring

Integration

Strategy DevelopmentScenario PlanningMarket research

Executive SearchExecutive Coaching

Ownership ExperienceTM

Leadership DevelopmentOwnership Transition

About Morrissey Goodale LLC: AEC industry consulting & research

3

Denver

Boston

Houston

About Morrissey Goodale LLC: Office Locations

4

BS Civil Eng. Big Dig MBA Boston College

Managing Director Zweig White

PBS&J (ATKINS) Dir. of Strategic

Growth

Managing Principal Morrissey Goodale

LLC

About Me

5

ENR 500 firms: International revenues

• 100% top 20 firms

• 86% of the top 100

• 52% of the entire 500

• 33% of the bottom 100

6

Region 2006 2014 +/-

Canada $1.9 $7.2 279%

Latin America & Caribbean $1 $2.2 120%

Europe $4.1 $6.0 46%

Middle East $1.4 $3.1 121%

Asia/Australia $2.9 $8.9 207%

Africa $.6 $1.2 100%

Total $11.8 $25.5 116%

Note: $ in Billions

Where has our industry been growing?

7

What’s been driving overseas expansion?

Developed Emerging

Source: McGraw Hill

8

Risk vs. reward

Source: The Economist

9

Five elements required to successfully plan and execute strategy

1. Vision

2. Skills

3. Incentives

4. Resources

5. Action Plan

10

Vision1. Complement your firm’s existing vision

2. Strategic rationale

3. Is it real? Can we win?

4. Beware of opportunistic initiatives

5. Embrace opportunistic initiatives!

11

Skills

1. Early stage champion

2. Implementation champion

3. Domestic employees

4. In-country employees

5. “Bridge” team

12

Incentives

1. Sustainable growth

2. Business diversification

3. Employee engagement

4. Build value

5. Risk reward equation

13

Resources

1. Management mindset

2. Risk management systems

3. Infrastructure

4. Talent

5. Technology

14

Action plan (and timeline)1. Market research or capitalize on existing

opportunity (Year 1)

2. Assign/hire champion, goals, milestones (Years 2 – 3)

3. Invest & assign resources (Years 3 – 4)

4. Rosetta Stone status (Years 4 – 5)

15

Bringing it all together