HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE

HOW TO GET PAID ASSOCIATION BOOKINGS

Ed Rigsbee, CSP, CAE

Paid Association Bookings

Corporate Speaking & Consulting

Direct Marketing

(Mail)

Phone Calls

eMailingArticle Writing

Showcase:SAE, MPI, PCMA,

HSMAI, Local Ass’ns. Regional & State Associations

PR & Media

Internet Marketing &

SEO

Speaker Bureaus

AlliancesDirect Marketing, Telephone, eMail

YouTube, Internet Article Banks,

eSpeakers, Etc.

WHY I SUGGEST ASSOCIATIONS?

• This edition presents detailed contact and background information on over 7,500 trade associations, professional societies, technical organizations, and labor unions in the United States.

• What else?

Associations…

• They have publications.• They have meetings.• They have experienced meeting

planners.• They do not have sticker shock at

speaker fees.

• Gathering of business owners.• It’s a PAID showcase.

Association Executive

Association Management

Company (AMC)

Industry Association Executive Council

(AEC)

State or Local Society of Association

Executives (SAE)

Association Paid Staff

National Society of Association Executives

ASAECSAE

ED’S SIMPLE ASS’N BIZ DEVELOPMENT SYSTEM

1. Write articles based on your expertise...that editors will publish.

2. Give them to association publication editors…call them.

3. Bridge relationship to association meeting planners.

4. Sell your speaking services.

1. Who is Your Customer?2. Where Are Your Customers?3. How Do They Find You?4. How Do Your Customers Perceive Value?5. How Do Your Customers Like Doing

Business?6. Who Are Your Competitors?7. What Are Their Perceived Strengths? 8. What is Your Company’s Uniqueness?9. What is Your Uniqueness?

Marketplace Positioning

www.Rigsbee.com/ma22.htm

Your Image

CREDIBILITY BUILDERS FOR SPEAKERS

• TV, Movie, Music, Sports & War Celebrity• Research & Survey Publishing• Certifications• Other Media Attention, Including Social Media• Specialty Interest Blogger or Group Leader• Columnist • Self-Published Author• Best Selling Author• Book-Industry Published Author

Linkedin Groups

Finding Associations

at No Charge:

MY FOLLOW UP QUESTIONS FOR ATTENDEES AFTER SPEAKING AT A STATE SAE:

1. Have you used the info from my workshop? If so, how?

2. Have you accessed my article bank?3. Did you join the LinkedIn Member ROI group?4. Is there a possibility that we might do business

sometime in the next 12 months?5. Would you be willing to recommend other association

executives that I should contact?

Web Site Detective Work to Find Editors• At National Web Sites, look

for affiliate state & regional chapters

• At National & State Web Sites, look for inks to other industry Associations

• At State web Sites, also look for links to their national orgs.

• Look for National Association Executive organizations

WHAT’S UP WITH ASSOCIATIONS?

• Membership decline• Budget challenges• Leading associations are:• Getting very good at knowledge management• Improving governance• Getting more strategic and future focused• Doing customers’ customer analysis• Developing generational programs

FUTURISTS’ SCAN TECHNIQUE: STEEP…WITH CONCERN FOR (HIGH/LOW) IMPACT & IMMEDIACY

• Sociodemographics• Technology• Economics• Environment• Politics

Scan the Trade Association & Professional Society Sectors

Association News – www.associationnews.com

Association Meetings – http://meetingsnet.com/associationmeetings/

Association Conventions & Facilities - www.themeetingmagazines.com

Corporate & Incentive Travel – www.corporate-inc-travel.com

Elite Meetings Magazine - http://www.elitemeetings.com/

Meetings and Conventions – www.mcmag.comMeetings Focus (Regional Editions) - www.meetingsfocus.com/

Meetings Net (Industry Editions) - http://meetingsnet.com/

Smart Meetings – www.smartmtgs.com

Special Events – www.specialevents.comSuccessful Meetings – www.successfulmeetings.com

Meeting Industry Pubs for You(Print Copy & Electronic)

Getting Articles to Editors• Your articles should be available from your

Web Site (text, not PDF)• Post article notice via Social Media,

especially Linkedin groups• E-mail an article each month

• E-mail entire article, or• E-mail link to your web site• Do not e-mail attachments (Spam filters)

• Mail postcard telling about your article availability to editors

• Hire a PR company if you are too lazy to make the calls

ED’S ARTICLE DISTRIBUTION

• First post on your Web Site and fetch a bot, then make available to others (SEO).

• Email to 3,000 via KickStartCart• Post on Linkedin which updates Twitter, then

Facebook• Post at approximately 25 Association Executive

Linkedin Groups

Editor Section at Your Web SiteThe 24-7 Editor Resource

• Articles by topic category or by your books—(adapted from your various books)

• Your photo at the top right• Downloadable high and low resolution

photos of you and your books• Your desired bio at the end of each article

at your web site• Your reprint parameters• List of publications in which you are

published if you like

AUTHOR PERMISSIONS

• Copyright; you wrote it, you own it. • If you are an Independent…• Rights Assignment

– First serial rights– Second serial rights– Permission to reprint– Creative Commons Attribution license

• Except…• Work for Hire = Employee

ARTICLES TO BOOK:

• Plan your book ahead• Develop a general outline• Make files for each chapter

– Use for notes, clippings and ideas• Each article can then be a chapter

or section within a chapter• One article a month, and you’ve

got your book.• Mention the article is from your

forthcoming book, titled…

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