How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With...

How to Create Better Videos For Your BusinessWith Ross Coverdale Video Editor & Producer

A LITTLE ABOUT ME

ABOUT

VIDEO EDITING COACHING VIDEOGRAPHY

Using the raw footage you’ve filmed, or I’ve helped you produce, I then edit your footage together, resulting

in a ready-to-publish, polished piece of video

content.

I offer advice on your technical set-up, strategy, and coach you one-on-one

on your performance on camera – helping you

become the best you can be in your video marketing.

If you need someone on-hand to step behind the

camera, you can concentrate on what you do best:

creating your content and communicating with your

customers and clients.

WHY VIDEO?

WHY VIDEO?Video already accounts for over 70% of all online traffic– by 2020, this figure will be around 90% (Google)

85% of businesses now have internal staff and resources to produce videos in-house (Hubspot)

90% of consumers report that videos help them make a buying decision (Forbes)

After watching a video, 64% of consumers are more likely to buy a product online (Comscore)

ROADBLOCKS

WHAT’S IN THE WAY?

GEAR / TECH TIME FEAR

GEAR / TECHWhat gear should I buy?

What is your budget?

Cover the basics:

• Camera

• Tripod

• Microphone

What about editing?

Know your resolutions (720p/1080p/4K)

Find editing software you’re comfortable with (Final Cut Pro/Adobe Premiere Pro/Camtasia/iMovie/Windows Movie Maker)

Be patient – editing takes time!

GEAR / TECH

RODE Videomic GORODE Smartlav+

GEAR / TECHSoft Boxes

Ring Light

TIMEMaking videos takes time (sorry)

Can you find ways to save time setting up?

Batch recording

But! The more you do it, the quicker and easier it will become

FEARYou don’t need to be ‘broadcast ready’

You will care about the way you look, the way you sound, and how you come across a lot more than anyone else will

Embrace the messy, but always try to improve

PLANNING

WHAT SHOULD I TALK ABOUT?Research! What questions/keywords are people asking questions about in your area of expertise?

Resources: answerthepublic.com Google: Search / Experiment with autocomplete

Review questions from your customers/clients

CATEGORIESSeries of videos are good, but try to keep things mixed up enough for variety:

Product/Service questions – e.g. Who is this for?Tutorials – e.g. How to… Behind the scenes – e.g. How I…Events – e.g. My time at…

FILMING

SET-UP

SOURCE: WISTIA

SO YOU’RE READY TO GOBEFORE YOU START! Answer these questions:

• What’s the point of this video? What is it aiming to achieve?

• Who is it for? Not ‘my customer’ – ‘my customer who needs to _____’

• What’s the ONE THING?

• What should the viewer do as soon as they’ve watched it?

OK, NOW YOU’RE READY• Don’t be afraid of the record button

• Start with a smile

• Look into the lens

• SLOW DOWN (Sometimes… slow… right… down)

• Try to enjoy it!

RECORDING TIPS• Record segments, pause and start again (you can trim out the gaps)

• Keep notes next to your camera (be aware of eye contact)

• Don’t put too much pressure on yourself

GIVE YOURSELF PERMISSION TO BE HUMAN

COMPETITION TIME!

YOUR FIRST RAD VIDEOUpload your welcome video to YouTube channel Facebook page, using the hashtag #MYRADVIDEO

– Welcome video – Explainer – Tutorial– Interview – Discussion – Use your imagination!

Deadline is 2 weeks from today (Thursday October 26th)Judged by myself and Janet

Winners will be announced on Friday 27th October

1ST PRIZE

OR +

+ 5 RUNNERS UP WIN SUNGLASSES

Q&A

Ross Coverdale Video Editor & Producer

Web: www.radlad.co.uk Social: @radcoverdale Email: ross@radlad.co.uk

CONTACT