How To Create an Information Product from SCRATCH and...

How To Create an Information Product from SCRATCH and

Start Making Sales in 30 days or Less!

Why Make Your OWN Product?

You make money SELLING stuff

NOTbuying stuff!

You As An Affiliate

Go Out and Get Traffic To Make Sales

Downside to Solely Doing Affiliate Marketing

You don’t OWN the product

Commission only sales person

Commission Structure can be changed

They can close your affiliate program

You As Product Owner

Create Product and Affiliates Drive You Traffic

You As Product Owner

Create Product and Affiliates Drive You Traffic

Smartest People Do Both.

[Main Asset In Any Business]

Build a mailing list of your OWN Customers …

“You Own An Asset”

“Giving YOU total control of your income”

Why Make Your OWN Product?

Benefits Of Being A Product Owner

You turn from Affiliate to Vendor

Build a career off the back of it

Celebrity Status from it

“The Problem Is People Think They Can’t Do It”

Objections to Overcome

“I’m not an expert on anything”

“I don’t know what product to create”

“I don’t know how to create a product”

“I don’t know how to get traffic”

Fear of Failure!

Who thinks launching a product is scary?

Who thinks launching a product is

scary?

“The Different Types of Media”

Different Types of Media

Software

Wordpress Plugins

Software Suites

Different Types of Media

Written

Books

eBooks

Newsletters

Different Types of Media

Audio

Podcast

Mp3

CD

Different Types of Media

Video

DVD

Video Course

Different Types of Media

Live

Seminars

Workshops

Webinars

The Number 1 Skill To Make Money Online

Rich Schefren & Alex Jeffreys

Number 1 SkillGet Inside Head Prospect

Stats show 96% of info products FAIL!

Alex Jeffreys & Frank Kern

Footlong

How to Get Inside the Head of Your Perfect

Prospect

How to Get Inside the Head of Your Perfect Prospect

1. What keeps them up at night?

2. What do they secretly desire?

3. What is there biggest frustrations?

4. What is their biggest fear?

How to find these things out?

How to find these things out?

If you have a mailing list…

…Survey them

If you don’t have a mailing list…

Put your detective cap on!

Look at forums

Interview key people in market place

If you don’t have a mailing list…

Put your detective cap on!

Analyse your key competition sales letters for clues

Become a buyer and analyse your competition products

Most people HATE market research….

… I LOVE it

After Market Research..

..Create the Perfect Product

Product Creation Tips

One Problem … One Solution

Keep the product SIMPLE

Free Products

“You can have everything in life that you want if you just give enough other

people what they want”-Zig Ziglar

Paid Products

90 minute product creation

Oscars 2013

7 Ways to Create a Product

1. Be The Expert

2. Interview an Expert

3. Become The Expert

4. JV with The Expert

7 Ways to Create a Product

5. Create Software Product

6. Gain Private Label Rights to Product

7. Create Resource Guide

Expert Driven

Joey Xoto

His aim $1k per month

Shaking before launch

Front End Results

Interview Expert

Napoleon Hill

Published ‘Think & Grow Rich’ in 1937, during the Great Depression.

By 2011 – 70million copies had been sold

Originally cost $2.50 a copy.

Become An Expert

Ryan Phillips

Ryan Phillips lost weight using a home made diet plan. He made it his own by adding his own story and personality!

Study for a few months and call yourself an expert .. ..No-one else will!

JV with Expert

Marc Milburn

Software

Mike Artime

Rehash PLR

Alex Jeffreys

Resource Guides

Marcus Passey

Book Recommendation

Mark L. Eldridge

“Everyone In The Room Could Create One Of These

Products”

“Pricing your Front End Product”

Pricing your Front End Product

Below $10

- Product Will convert higher

- Build a list of customers QUICKER

We’ll cover selling to your customer list

tomorrow!

Forget Tech Stuff (For NOW)

“I couldn’t build a blog with a gun to my head if my life

depended on it”

Next Session we’ll look at Tech

Michael Masterson

Forget Tech Stuff

Michael Masterson – Chief growth strategist for Agora Inc.

Books ‘Automatic Wealth’ & ‘Ready, Aim, Fire’ were Wall Street Journal and New York Times Best Sellers.

As long as you understand what your perfect prospect

wants..

..you will get GREAT sales conversions

Selling Your Product

[Actually MAKING Money]

Create a One Page Website to sell ONE product

(and you’re in the making money biz)

“Get Outta There Mike”

“$250,000 in his Spare Time”

Ways to Create a Sales Letter

Do It Yourself!

“Even with a bad copy you can do well!”

“14% Confersions Full of Spelling Mistakes”

How to Write a Sales Copy Instantly

Jay Abraham

USA #1 Marketing Wizard

AKA 9.4 billion dollar man

How to Write a Sales Copy Instantly

-Go To Amazon

-Type In Your Topic

-Find Top Books on Topic

How to Write a Sales Copy Instantly

Look for:-Titles-Sub-Titles-Categories-Editor Reviews-Reader Reviews – Good & Bad

Turn Poor Copy To GreatCopy…

Use this information to create your sales letter, squeeze page, email

campaigns.

To become better at Copy Writing

Read..

John Carlton – Kiss Ass Copy Writing

Gary Halbert Website www.thegaryhalbertletter.com

Robert Collier Letter Book

To become better at Copy Writing

Read..

Anything by Dan Kennedy

Once you get in the mind of the market place, writing copy will

come naturally to you…

However .. If you want to

outsource it ..

Tim Shrieves few hundred dollars 10% Conversions

Joey JV with someone to get it done free

JV with copy writer for 10%

www.warriorforum.com

What is the outcome of doing this?

You have a 24 hour sales person

making you sales

for years to come!

And That Wraps Up How To Create A Product And Sell It

In 30 Days Or Less…

Q&A“Let’s Get The Running Man

To Take Mic Around”

In the next session I’ll teach you how to get traffic and

automate the whole process..