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Linkedin company profiles are an essential part of you organization's web presence. These free listings let you upload information and content and link it back to employee profiles and your other web properties. Don' t miss this free opportunity!
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LinkedIn Company Profiles
How To Create A Profile That Showcases Your Business on LinkedIn
Top 5 Reasons for a Profile
1. You get tremendous reach on the internet
2. You create awareness of your product or service
3. Search Engines (Google) will rank your business and website higher
4. You create the possibility of generating leads from LinkedIn
5. You can measure the effectiveness by using visitor statistics (analytics)
Bonus Reason for a Profile
People will want to come work for you!
What's In A Profile?
• Overview
• Company Image
• Company Updates
• Company Summary
• Careers
• Products and Services
1. Get Started
a. Create Your LinkedIn Account if you don't have one.
b. Pull down the "Companies" list and choose "See All"
Add a Company
Choose "Add Company" in the upper right of your screen:
Company Information
Fill in details about your company.
ALWAYS use address and contact information that is consistent with your website and other business listings (Facebook, Google+, Twitter and so on)!
Upload a Company Image
Find or create an image that is interesting and expresses something useful about your company.
Scale it to about 700 pixels wide.
Don't just upload your logo or head office.
Show people wherever possible... people like seeing people!
Add Designated Admins
LinkedIn company profiles now support as many admins as you need!
Admins get to edit your company profile and make updates.
Add people from your company OR people who can help you create an excellent, compelling profile! (you can drop them later)
Add Your Company Logo
Try and use a square image if possible
Company Description
Write a brief description.
Use keywords important in your industry or sector. Think of the categories of products or services you provide or how people search for them.
Company Specialties
This is an other chance to add searchable keywords to your profile.
Choose all that apply.
Post Regular Updates
This is very similar to posting on your Facebook or Google+ site.
Make announcements, let people know what you're doing.
Remember to use useful phrases in your posts so search engines pick it up.
Post Regular Updates, cont'd
ALWAYS try to add a link back to your website, or at least to another site you think people should be visiting.
Like Facebook, LinkedIn updates will add an image from the linked page. This makes it interesting.
Post Job Opportunities
Your company profile lets you announce job openings.
LinkedIn will help you find people by suggesting the opening to what it thinks are suitable candidates.
Add Products or Services
Your profile lets you add as many products and services as you like.
Make sure you categorize the products/services and add keywords and descriptions that are both interesting and keyword-rich.
Add a URL or link back to the page on your website where that product/service is featured!
Add Other Content and Information
You can add other content like videos
Add a company contact name (make sure they have a LinkedIn profile!)
Promote Your Business!
Post to your LinkedIn profile any updates about your company.
Include the URL link back to your company profile page OR your website.
Consider a LinkedIn ad... these can be directed at a highly focused demographic!
Analyze This!
Follow your company page Insights.
Keep track of how many people visit, where they come from, their demographics and so on.
Use the Insights to focus your ad campaign.
Use Google Analytics on your website and track how many visitors arrive from LinkedIn.
Summary: Take Advantage of Company Profiles
Don't miss this opportunity for free promotion of your business!
LinkedIn is one of the very best places to get leads, especially for B2B business.
Don't forget to join LinkedIn groups for your industry! Create one if you don't find what you want. Group owners get special privileges, but that's another story... ;)
LinkedIn Company Profiles
How To Create A Profile That Showcases Your Business on LinkedIn
Top 5 Reasons for a Profile
1. You get tremendous reach on the internet
2. You create awareness of your product or service
3. Search Engines (Google) will rank your business and website higher
4. You create the possibility of generating leads from LinkedIn
5. You can measure the effectiveness by using visitor statistics (analytics)
Bonus Reason for a Profile
People will want to come work for you!
What's In A Profile?
• Overview
• Company Image
• Company Updates
• Company Summary
• Careers
• Products and Services
1. Get Started
a. Create Your LinkedIn Account if you don't have one.
b. Pull down the "Companies" list and choose "See All"
Add a Company
Choose "Add Company" in the upper right of your screen:
Company Information
Fill in details about your company.
ALWAYS use address and contact information that is consistent with your website and other business listings (Facebook, Google+, Twitter and so on)!
Upload a Company Image
Find or create an image that is interesting and expresses something useful about your company.
Scale it to about 700 pixels wide.
Don't just upload your logo or head office.
Show people wherever possible... people like seeing people!
Add Designated Admins
LinkedIn company profiles now support as many admins as you need!
Admins get to edit your company profile and make updates.
Add people from your company OR people who can help you create an excellent, compelling profile! (you can drop them later)
Add Your Company Logo
Try and use a square image if possible
Company Description
Write a brief description.
Use keywords important in your industry or sector. Think of the categories of products or services you provide or how people search for them.
Company Specialties
This is an other chance to add searchable keywords to your profile.
Choose all that apply.
Post Regular Updates
This is very similar to posting on your Facebook or Google+ site.
Make announcements, let people know what you're doing.
Remember to use useful phrases in your posts so search engines pick it up.
Post Regular Updates, cont'd
ALWAYS try to add a link back to your website, or at least to another site you think people should be visiting.
Like Facebook, LinkedIn updates will add an image from the linked page. This makes it interesting.
Post Job Opportunities
Your company profile lets you announce job openings.
LinkedIn will help you find people by suggesting the opening to what it thinks are suitable candidates.
Add Products or Services
Your profile lets you add as many products and services as you like.
Make sure you categorize the products/services and add keywords and descriptions that are both interesting and keyword-rich.
Add a URL or link back to the page on your website where that product/service is featured!
Add Other Content and Information
You can add other content like videos
Add a company contact name (make sure they have a LinkedIn profile!)
Promote Your Business!
Post to your LinkedIn profile any updates about your company.
Include the URL link back to your company profile page OR your website.
Consider a LinkedIn ad... these can be directed at a highly focused demographic!
Analyze This!
Follow your company page Insights.
Keep track of how many people visit, where they come from, their demographics and so on.
Use the Insights to focus your ad campaign.
Use Google Analytics on your website and track how many visitors arrive from LinkedIn.
Summary: Take Advantage of Company Profiles
Don't miss this opportunity for free promotion of your business!
LinkedIn is one of the very best places to get leads, especially for B2B business.
Don't forget to join LinkedIn groups for your industry! Create one if you don't find what you want. Group owners get special privileges, but that's another story... ;)
Bizvizible Marketing Services
Thanks for viewing this slide show, I hope you found it useful.
Don’t miss out on this opportunity to increase your organization’s web presence!
Sincerely,
Bill Layton, Bizvizible Marketing Services
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