How Social Media Platforms Became COVID-19 …...lListening to the audience needs and concerns...

@KuzmanovicA | 19 June 20201 |

How Social Media Platforms Became COVID-19 Response

Networks

#COVID19

Aleksandra KuzmanovicSocial Media Manager WHO

@KuzmanovicA | 19 June 20202 |

WHO digital COVID-19 response

Key social media functions for WHO

Collaboration with social media platforms

Results

Lessons

@KuzmanovicA | 19 June 20203 |

Key social media functions for WHO

lInforming the public on latest health news &sharing public health advice

lListening to the audience needs and concerns

lFighting misinformation

7.9 Million9.2 Million3.0 Million6.6 Million2.4 Million584 K36.2 K7137 K

@KuzmanovicA | 19 June 20204 |

Informing the public on latest health news

@KuzmanovicA | 19 June 20205 |

Sharing public health advice

@KuzmanovicA | 19 June 20206 |

l Daily monitoring and analysis of comments & engagement on our posts (content analysis)

l Real time monitoring of conversations and news on social media

l Weekly and periodically monitoring of engagement on our posts across platforms (performance analysis)

Listening to the audience needs and concerns

@KuzmanovicA | 19 June 20207 |

Listen to the audience needs and concerns

@KuzmanovicA | 19 June 20208 |

Fighting misinformation

@KuzmanovicA | 19 June 20209 |

Fighting misinformation

l Streaming pressers across social media platforms simultaneously, including translations in several languages

l Live Q&A with experts across social media platforms

l Challenge campaigns

l Quiz on mythbusters

l Collaboration with entertainment industry

@KuzmanovicA | 19 June 202010 |

Fighting misinformation

l Health Alert chat bot:– WhatsApp– Messenger– Viber– Google– Apple Business Chat

@KuzmanovicA | 19 June 202011 |

Collaboration with social media platforms

@KuzmanovicA | 19 June 202012 |

Results

@KuzmanovicA | 19 June 202013 |

Lessons learned so far

Thank you!

Twitter: @KuzmanovicALinkedIn: Aleksandra Kuzmanovic