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C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c . 1
How Package Design Enhances the Consumer ExperienceD a n i e l A b ra m o w i c z , C TO, C r o w n H o l d i n g s
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Brief Crown Overview
Innovative Package Design
Design that Delights
Sensory Stimulation
Ease of Use
Ease of Openability
Consumer-Valued Features
Smart Packaging
Q&A
Agenda
FOOD
BEVERAGE AEROSOLS
PROMOTIONALPACKAGING
CLOSURES
Crown Holdings, Inc.
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
BY PRODUCTBY GEOGRAPHY
$8.7 bnNET SALES
24,342EMPLOYEES
36COUNTRIES
143PLANTS
Crown Holdings Global Numbers [2017 ANNUAL REPORT]
38%
WesternEurope
27%
35%
DevelopingMarketsUnited States
& Canada
58%BeverageCans
33%
9%Aerosols &
Promotional*
Food Cans& Closures
* Inc. Machinery and Equipment
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
* Industrial Packaging only
$1.2bnNET SALES
4,491EMPLOYEES
7COUNTRIES
29PLANTS
CROWN Asia-Pacific
BEVERAGE FOOD PROMOTIONAL*
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Brief Crown Overview
Innovative Package Design
Design that Delights
Sensory Stimulation
Ease of Use
Ease of Openability
Consumer-Valued Features
Smart Packaging
Q&A
Agenda
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Unilever AxePremium Image
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Fit BunsHumor
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Veuve Clicquol BrutCollectables
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Nessie LadleFun and Functional
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Jammy Dodger Biscuits – Crown Enjoyment
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Lov Organic Tea – Crown Experiential
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Rexam FusionTM DWI Bottle
www.rexamcatalogue.com
Leveraging Bottle Image
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Brief Crown Overview
Innovative Package Design
Design that Delights
Sensory Stimulation
Ease of Use
Ease of Openability
Consumer-Valued Features
Smart Packaging
Q&A
Agenda
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
TouchPhysical Interaction with the Package
Micro Embossing Detail Embossing Body Embossing
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
PureSilk Shave Cream – Crown Touch - Debossing
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
SightDecorative Finishes
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
SightPrinted Ends
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Heat Map / Gaze PlotPrinted Ends
Red zones showwhere users focused
their attention
Lines show path of vision
Larger dots denote longer times looking at the item
Printed Ends Influence Purchase Decisions
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
SightReveal Thermochromic Ink Technology
Distribution Ready to Drink After Drinking
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
SoundAuditory Interaction with the Package
› Collaboration with Oxford University:
› Prof. Charles Spence
› Cross Modal Research Laboratory
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Sound
Opening sound of metal packaging preferred to glass and plastic containers More trusted, fresher, etc.
The opening sound is an important element of the drinking experience
Container Types
Aluminium Can
Glass Bottle
PET Plastic bottle
Beverage Container Type
https://www.psy.ox.ac.uk/research/crossmodal-research-laboratory
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
SmellScentSational Technologies
Distribution Ready to Drink After Drinking
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Taste – Crown 360End™Improved Flavor Experience
Combining beverage and
food end technology
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Taste – Crown InnoValve™ CanImproved Flavor for La Colombe Draft Latte
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Taste – Crown InnoValve™ CanImproved Flavor for La Colombe Draft Latte
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Brief Crown Overview
Innovative Package Design
Design that Delights
Sensory Stimulation
Ease of Use
Ease of Openability
Consumer-Valued Features
Smart Packaging
Q&A
Agenda
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
TeisseireEasy to Pour
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
MolsonCoors – Crown FreeFlow™ EndFaster, Smoother Pour
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Crown FreeFlow™ EndCoors Launch Commercial
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Ball Magic Straw™Easier to Drink
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Nestlé Catering Pack – CrownEasy to Hold and Dispense
Benefits:
› User-Friendly Design› Easier to grasp and hold
› Easier to pour
› Improved Visual Design› Premium image
› Sleek, modern appearance
› Less cluttered design
› Improved shelf presence
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
LiquiGlide™ CoatingGood to the Last Drop…
Peanut Butter Tooth Paste Paint
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Brief Crown Overview
Innovative Package Design
Design that Delights
Sensory Stimulation
Ease of Use
Ease of Openability
Consumer-Valued Features
Smart Packaging
Q&A
Agenda
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Easy OpeningThen and Today
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
EasyLift™ Food End – Crown
* 118 consumers tested by independent research company
Improved Leverage
Ten times better access
7 out of 10
consumers
prefer*
EasyLift™
Easylift™ Standard Eole®
10x x
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Source: Hak
Unmet Need
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Crown Orbit™ -Simply Easier Opening
*to a standard twist off
All metal closure – Twice as easy to open*
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Crown PeelFit™ Easy to Open Direct Seal Technology
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Crown Peelfitplus™ Logistics and Fi l l ing
Ability to add a compartment Collapsed bead can be placed
lower down on the wall, creating a separate chamber
Suitable for: Scoops
Promotional material
Dosing devices
Second product
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Brief Crown Overview
Innovative Package Design
Design that Delights
Sensory Stimulation
Ease of Use
Ease of Openability
Consumer-Valued Features
Smart Packaging
Q&A
Agenda
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Resealable Beverage Can
www.polyone.com www.ball-europe.com
Ball
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Xolution XO™
www.xolution.com
Resealable Beverage Can
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Monster Energy – DSGReclosable Beverage Can
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Absolute Vodka– ArdaghMass Customization
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Closures on Plastic Jars – Crown, Silgan Lightweight and Unbreakable
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Reducing Caloric ContentHealthy unsweetened beverages
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Ardagh RinGo®
No additional ring seamed onto top of can
20% less metal
Sustainabil ity: Paint can without ring
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Brief Crown Overview
Innovative Package Design
Design that Delights
Sensory Stimulation
Ease of Use
Ease of Openability
Consumer-Valued Features
Smart Packaging
Q&A
Agenda
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Smart Packaging
Display Product Information
Assure Product Authenticity
Improve Product Safety
Improve Convenience
Extend Shelf-life
Monitor Freshness
Make the Packaging More Experiential
Active, Intell igent Packaging
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Smart PackagingAnti-Counterfeiting
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
CrownConnectTM
Smart Packaging
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Smart PackagingFACT Carbonated Beverages
C o n f i d e n t i a l © 2 0 1 8 C r o w n H o l d i n g s , I n c .
Smart PackagingFACT Carbonated Beverages
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