How Is Your Company Adapting To Changing Consumers?

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http://dempseymarketing.com/journal/adapting-to-changing-consumers/ - Thanks to the Internet and the rise of social media platforms, consumers have changed their behavior, and their expectations of the companies they connect with. In this presentation you’ll gain the guidance you need to adapt to changing consumer expectations.

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How Is Your Company Adapting To Changing Consumers?

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DempseyMarketing.com

© 2012 Dempsey Marketing

Source: “The New Multi-screen World” (Google)

© 2012 Dempsey Marketing

Source: “The New Multi-screen World” (Google)

© 2012 Dempsey Marketing

We See This

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1500

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4500

6000

April May Jun Jul Aug Sep

Non-mobile Mobile

© 2012 Dempsey Marketing

Mobile Trending Up

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Sep Oct Nov Dec Jan Feb Mar April May Jun Jul Aug Sep

Mobile

© 2012 Dempsey Marketing

© 2012 Dempsey Marketing

How To Adapt?

© 2012 Dempsey Marketing

© 2012 Dempsey Marketing

Source: http://www.emarketer.com/Article.aspx?R=1009385&ecid=a6506033675d47f881651943c21c5ed4

© 2012 Dempsey Marketing

Guidance For Our Clients1. Ensure their site is mobile-optimized

2. Digging into the data to garner client insights

3. Engage more with your clients

4. Look at the brand experience across all media types

5. Continuous optimization

© 2012 Dempsey Marketing

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