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HOW IS P3 COMMUNICATIONS TESTING NETWORKS – INCLUDING INDOOR
Ralf Pabst
P3 communications
Amsterdam, 22.09.2016
22/09/2016
Agenda
1 Company Presentation
2 How to rate Network Quality?Introducing the P3 Score
2
3 What is important to customers?Understanding more through Crowd Sourced Data
Public
Our Commitment With the most demanding clients all over the world: Your Business Is Our Priority
22/09/2016 3
P3 GROUP FACTS & FIGURES
Public
Aerospace
Automotive
Telecoms
Energy & other Industries
P3 communications serves all major players in the telecommunications industry
Mobile network operators
Fixed network operators
Cable operators
MVNOs
Professional mobileradio operators
Network Operators
OUR CUSTOMERS
Device vendors
Terminal suppliers
Chipset manufacturers and suppliers
Terminal and Chipset Suppliers
Network suppliers
Platform vendors
Network service suppliers
Managed service suppliers
Equipment Suppliers
Regulators / Authorities
Aerospace – inflight entertainmentsystem suppliers
Automotive – telematics serviceproviders
Other Players
4Public22/09/2016
22/09/2016
Agenda
1 Company Presentation
2 How to rate Network Quality?Introducing the P3 Score
5
3 What is important to customers?Understanding more through Crowd Sourced Data
Public
Public
Operators leverage network quality as a competitive advantage – the public has a demand for transparency and neutrality.
Assess and analyze your quality
Strategize for your unique quality profile
Optimize your network
Benchmark your quality
Talk about it
Operator Quality Cycle
WHY MEASURING AND MANAGING?
Communication
Very Good
622/09/2016
Shooting star of the year!
22/09/2016 Public 7
Type A: IB with Certification of P3-Score*
PUBLIC COMMUNICATION OF RESULTS
Type B: IB with Public Communication
In general P3 is working with two types of public communication.
Can be ordered by one or more operators per country
Test methodologies & routes
Independently chosen by P3
Continuous open cooperation and feedback channel with operators to further develop the measurement set-ups
Results
P3-Score
“best in test”-seal if applicable
Detailed reports
Communication
Achieved P3-Score and result overview will be available on P3 web page for all tested operators
Operator is entitled to use the certificate and the “best in test”-seal for own communication
Cannot be ordered
Test methodology & Routes
Independently chosen by P3 and potential media partner
Information and feedback loops with operators
Periodic independent pre-benchmarks offered
Results
Detailed reports for potential pre-benchmarks
Publication of benchmark results by P3 media campaign or via selected media partner
Communication:
Publication of benchmarkresults in magazines, newspapers, apps, TV, social and online media, etc.
Background stories, interviews, technical explanations
* only available in markets where Type B is not in place or planned
22/09/2016
Acceptance/Relevance in the operator community through transparency and cooperation is one of the key ingredients of P3’s methodology.
P3-SCORE PRINCIPLES – POSITIONING BUILDING BLOCKS
Transparency & Cooperation
IndependenceHigh-End
Positioning
- continuous com-munication with operators and media
- align on new metho-dologies and test cases
- discuss new techno-logies (e.g. VoLTE)
- understand latest customer requirements
- high end test devices- Most powerful tariffs- advanced test patterns
from customers perspective
- New test cases with focus on latest technologies
- cutting edge positioning
Public 8
- independent campaign planning and execution
- test methodology- scope of measurements- scoring and
certification- international
comparable results
Acceptance and Relevance
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Measuring Network Performance
RATIONALE
The P3 Score as a management Tool
‚Measuring performance‘ means collecting many different performance indicators – how to stay focused and easily communicate results?
Historically, benchmarking results look at a vast multitude of indicators, easily missing the important aspects
The P3 score aggregates the complete set of KPIs into a single score figure, preserving the drilldown capability.
It features implicit weighting of environment, services and KPIs and comparability on national and international level
Distracting details
Tons of (K)PIs
What isimportant?
unique performance
profile
Benchmark
History
Learning from best-in-
class
Manageable targets
Priorities
0 1000
22/09/2016
The P3-Score delivers a robust scale to assess network quality and performance. It is coupled with a unified measurement methodology for true international comparability.
P3-SCORE PRINCIPLES – TECHNICAL BUILDING BLOCKS
P3-Score: 1000 Pts
DataScore: 600
VoiceScore: 400
QualifierKPIs
Differentiator KPIs
OverallScore
ServiceModules
AreaLevel
KPI Level
Unified Measurement Methodology
Modular Score Approach
ConsistentReporting
- Measurement Systems- Test cases and Settings- Device capabilities- Geographical Mix- KPIs, post processing- Mapping functions
- C-level Views- Mgmt. Level
Breakdowns- Drilldown to KPI-Level- Cross-Project Reports
Public 10
City Drive 525
City Indoor
150Towns
150Roads
175
22/09/2016
Agenda
1 Company Presentation
2 How to rate Network Quality?Introducing the P3 Score
11
3 What is important to customers?Understanding more through Crowd Sourced Data
Public
Public 12
P3 enables smart decisions by introducing innovative on-device data collection methods and by applying advanced analytics expertise and capabilities to deliver insights
On-device measurements and passive data collection
Crowdsourcing and dedicated panels
Customer experience measurements
Competitor benchmarking
Data cleansing, enrichment, analytics and correlation
Market intelligence reports
Data Collection, Analysis and Insights
PORTFOLIO AND CAPABILITIES
Enabling all P3 industry branches with technology solutions (in-house and cloud) and respective expertise
Advanced data analytics as a service, using big data technologies
Design and implementation of data analytics and reporting solutions
Developing and using machine learning approaches
Advanced Analytics
22/09/2016
22/09/2016 Public 13
P3 Crowdsourced Solution
EXAMPLE: BENCHMARKING VIEW
Country Benchmark
P3’s Network Weather provides detailed view on your end-customers experience where and when it matters to them
Network-wide benchmarking provides view on representative route and is limited in time
Performance is personal and local and differs regionally
Virtual drive testing in your pocket
Crowdsourced measurements allow seeing much more detailed trends and changes over time and space, allowing to peek into your home
Our passive solution creates magnitudes more data than traditional crowdsourced solution
Traditional crowdsourced solutions result in~2 samples per 100 users per month
P3’s passive solution triggers2,000 samples per 100 users per month
Public 14
P3 has a proven track record with several running projects using its data collection framework collecting data via managed panels and public crowdsourcing
P3 has successfully deployed its insight Core Libraryin various public and private applications
Public references
WEKA Media Publishing GmbH
connect / PC Magazin
Deutsche Bahn (German Railways)
DB Netzradar
P3
U get, P3 Feedback, Who’s Calling?
Sunrise
“Mobilnetz” Customer Feedback App
QuEST Forum / Metrinomics / P3
QuEST WCX Research App
Private references:
EU National Regulatory Authority / Research App
Int‘l Market Research Partner / Research App
CEM Solution Provider / Research App
Demonstrated Project Experience and Support
PORTFOLIO AND CAPABILITIES
22/09/2016
22/09/2016 Public 15
QUEST WCX – WIRELESS CUSTOMER EXPERIENCE
QuEST WCX is a partnership between QuEST Forum, Metrinomics and P3. The solution collects pure customer perceptions, and then connects them to technical network aspects
https://youtu.be/sJjZXAPQJbI
Public 16
Key voice, data and network metrics available in ‘U get‘.And more features to be added soon
‘U GET‘ – WIRELESS PERFORMANCE, PERSONALIZED.
22/09/2016
22/09/2016 Public 17
WRAP-UP
Combine detailed knowledge of your network’s quality with that about customer behaviour and experience – all services matter but you cannot test everything
Which services really matter to the customer and does the network impact their perception?
Dedicated networkquality testing
Connectivity, responsivity, reliability,throughput of the network
Getting the common basicsof most services right
Network elements in E2E chain that impact popular services (e.g. QoS
enforcing mechanisms, web proxy, PEP)
Customerexperience
The customer’s mix of services and environments
Understand popular app requirements -Throughput, data volume, typical traffic
patterns, Timeout mechanisms
Customer‘s quality expectations, which are highly target-group and situation-
dependent.
Germany - Aachen
P3 communications GmbHAm Kraftversorgungsturm 3D-52070 AachenGermany
Web
www.p3-group.com
Disclaimer
This document and all information contained herein is the sole property of P3. No intellectual property rights are granted by the delivery of this document or the disclosure of its content. This document shall not be reproduced or disclosed to a third party without the express written consent of P3. This document and its content shall not be used for any purpose other than that for which it is supplied.
22/09/2016 Public 18
Your Contact
+49 (0) 151 571 33 343
ralf.pabst@p3-group.com
Ralf Pabst
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