How and Why to Use Social Media

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How and Why to Use Social Media in the Law Firm

Cordell M. Parvinhttp://www.cordellparvin.com

Friday, August 20, 2010

Three Stories

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AGC of America

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Credibility

Relationships

Recommendations

Client Meetings

Trust and Rapport

Visibility

Getting Hired

Weak Ties

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Weak Tie Reach

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Strong-Tie Buzz

Weak-Tie Buzz

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Four Eras of Client Development

1. Do Good Work

2. Unsolicited Contact

3. Websites / Branding

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Today-4th Era

Today, It is not what you know,

or who you know,

it is who knows what you know

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Visible

Credible

Remarkable

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Why Use Social Media

2010Geometrically Expanded by Social Media

Weak Tie Buzz Reach

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Why Use Social Media

Reduces Luck Factor

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Why Use Social Media

Tool to Monitor What Impacts Clients

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Why Use Social Media

Levels Playing Field

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Withtheadventofsocialmedia,theworldhasbeenturnedupsidedownonthe'establishment'inthelegalprofession.Whenelsehavelawyerswhohavenotbeenpracticingfordecadesorwhoarenotpracticingina'politicallycorrect'law;irmbeengiventheopportunitytocompetewiththe'haves'inourprofession?

Theeasydecisionistostickyourheadinthesandastoallthissocialmediajunk,hopingthatitwillallgoaway.Butallthewhileyou'llbelookinglessandlessfabulous.

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Why Use Social Media

Forces You to Create Valuable Content

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Why Use Social Media

Shows You Are the Expert

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Being the Best in the World Is Seriously Underrated

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Why Use Social Media

Improve Writing and Communication Skills

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Why Use Social Media

Provides a Way to Get Feedback

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Why Use Social Media

Opportunities to Lead

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Why Use Social Media

Efficient & Effective Way to Stay in Touch

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Why Use Social Media

Reduces or Eliminates Blast Email

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Why Use Social Media

Content Available 24/7

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How to Make Social Media Work

28Teach Not Sell

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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause

Create Client Evangelists

How to Make Social Media Work

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30Use to Build Relationships

How to Make Social Media Work

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Distribute Valuable Content

How to Make Social Media Work

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How to Make Social Media Work

Expand Weak Ties

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Jeffrey Kravitz

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Michael Maransky

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Alexander Hernaez

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Keith McMurdy

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Eric Osterberg

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Elizabeth Litten

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Facebook

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Facebook

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45Chris Cheatham Twitter

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Joshua Horn

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Alexander Hernaez

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Jason Cornell

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Jennifer

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http://extendedcareproducts.com/

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Create Social Media Plan

What Now for Your Lawyers

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Listen to Clients

What Now for Your Lawyers

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Create Valuable Content

What Now for Your Lawyers

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What Now for Your Lawyers

Relationships

Develop

Weak Tie

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Create Client Evangelists

What Now for Your Lawyers

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How and Why to Use Social Media in the Law Firm

Cordell M. Parvinhttp://www.cordellparvin.com

Friday, August 20, 2010