House Logic (Pamela Kabati, NAR, April 2010)

Brought to you by the NATIONAL ASSOCIATION OF REALTORS®

HouseLogic & the REALTOR® Content Resource

Missouri Association of REALTORS®

April 9, 2010

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Today’s Agenda

• Why did NAR create a consumer web site?

• What’s HouseLogic.com all about?• A guided tour

• What’s in it for me?• REALTOR® Content Resource

Strategic vision, member value, & homeowner need

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Strategic Vision

• Create a relationship between NAR and homeowners on behalf of NAR’s members.

• Extend the value of the REALTOR® brand well beyond the transaction to the full lifecycle of homeownership.

• Become the comprehensive “Voice for Real Estate” --- representing the industry and homeowners.

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Value to Members

• Increase NAR’s effectiveness in Washington.

• Help REALTORS® stay in touch with buyers and sellers beyond the short-term transaction phase.

• Support members marketing efforts with consumers.

• Create a platform for NAR to further improve consumer perceptions of REALTORS®.

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HouseLogic’s Unique Value Proposition

NAR can own the Personalized Home Value Planning space.

Homeowners want this kind of tool, and trust NAR to provide it.

Other entities address different aspects of the homeowner experience:

Beautification: HGTVHow-to: Diy.comTransaction: Realtor.com

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Competitive Landscape

Informativ

e

Entertaining

Pers

ona

l

Mass

NAR Consumer

Brand

Home Depot

HGTV

Architectural

Digest

MTV’s Cribs

Apartment

Therapy

Cnn.money.co

m

Oprah.com

This Old House

Trulia.com

Facebook.com

HouseLogic.com: A Guided Tour

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Home Page (Top)

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Home Page (Bottom)

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Smart home buying and selling

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Engage / Advocacy Section

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Personalization

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Binder

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Progress Meters

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Project Finder

REALTOR® Content Resource

www.houselogic.com/members

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REALTOR® Content Resource

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Houselogic.com/members

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REALTOR® Content Resource (Cont’d)

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Leverages Existing REALTOR® Materials

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Fliers to use with your customers & prospects

Ready-to-send or print PDF. Customizable Word document – just add your brand.

Your brand here

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HouseLogic.com on your website or blog

Widgets

Choose the design you prefer. Then just copy and paste into your website or blog.

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Coming in May…

HouseLogic Main Navigation• Recently added• Improve• Maintain• Engage• Taxes & Incentives• Finances & Insurance• News & Activity

• Users can search HouseLogic from the member, state / local site

• Results appear in the widget

More options for incorporating HouseLogic

All of HouseLogic, always up-to-date.

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Help spread the word to colleagues!

RCR has a variety of tools you can use to spread the word within your organization about RCR and HouseLogic:

•Fliers for members with FAQs

•Video - presents the program’s strategic vision and member value

•Podcast – NAR President Vicki Cox Golder discusses HouseLogic

•PowerPoint presentation – Why NAR created HouseLogic and what’s in it for members

Thank you.

www.houselogic.com/members