Hospitals for Hope Digital Donor Drives for Illinois & Northwest Indiana Hospital Partners Josh...

Hospitals for HopeDigital Donor Drives for Illinois &

Northwest Indiana Hospital Partners

Josh Muller – Gift of Hope Steve Felde – Blessing Hospital

Jeannine Zuba – OSF Saint Francis Medical CenterMichelle Black – St. John’s Hospital

Short history of Gift of Hope’s NDLM Outreach

• Hospital Development created donor designation initiatives

• No guidelines or expectations

• Resources for promotion were limited and generically branded

• Results were mixed

Hospitals for Hope as an Alternative

• Provides hospitals with a turnkey campaign

• Engages hospital staff and community with less effort

• Uses best practices identified from previous NDLM’s

• Takes onus off of HD and hospital partners to design and implement April campaign

Hospitals for Hope Components

• Engage staff and community in two ways:

• On-site

• On-line

On-Site Component

• Photographed donation advocates

• Created print collateral:

• 24” by 36” foam core posters

• 8 ½” by 11” flyers

• Table tents

Nurses Doctors

Chaplains Healthcare Professionals

C-Level Executives

On-Line Component

Similar to an on-line fundraising campaign

On-Line Component (cont.)

• Branded webpages

• Features donation advocate

• Real-time registration tracking

• Social & interactive

• Email driven

Recruitment and Execution

• Collaborative effort between the Hospital Development and Communications Departments

• Setting up meetings

• Pitching the campaign

• Coordinating photo shoots

• Distributing materials

• Communicating updates

Results

• 37 Hospitals for Hope partners

• More than 4,200 registrations/reaffirmations

• 700+ “Likes” on Facebook

• Countless impressions with key stakeholders

• Month-long exposure of the Gift of Hope brand and message via on-site and on-line components

• Gave a voice to organ and tissue donation within hospitals

Blessing Health SystemSteve Felde, Senior Communications Specialist

OSF Saint Anthony Medical CenterJeannine Zuba, Clinical Nurse Manager

St. John’s HospitalMichelle Black, Adult Critical Care Educator

Learn more about Hospitals for Hope at

www.Hospitals4Hope.org