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Hong Kong Examination and Assessment AuthorityHong Kong Diploma of Secondary Education Examination
Tourism and Hospitality StudiesPublic Assessment
Briefing SessionProgramme
Dr. Barry Mak, Assistant Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University
Mr. Josiah Chan, Lecturer, Division of Social Studies, City University of Hong Kong
Mr. Lai Chi Wing, Teacher, Fanling Lutheran Secondary School
Mr. Chow Shiu Cheung, Manager-Assessment Development, HKEAA
Speakers:
Hong Kong History MuseumVenue:
Q&A17:00 – 17:30
Sample SBA task and exemplars + Teacher sharing16:15 – 17:00
Break16:00 – 16:15
Briefing on SBA15:30 – 16:00
Sample paper + exemplars15:00 –15:30
Public Exam + SRR14:30 – 15:00
Registration14:15 – 14:30
28 Nov & 3 Dec, 2008
2
70%Public Exam
30%School-based Assessment (SBA)
Assessment Framework
3
40%
30%
Weighting
1¾hours
Essay-type questions
(3 out of 5)
Paper 2
Section A:
Multiple-choice questions (x30)
Section B:
Data-based questions
(1 out of 2)
1¼hours
DurationDescription
Paper 1
Component 1
Public Exam
Assessment Framework (cont’d)
4
10%2 x Course
Assignments on Compulsory Part
S5
20%
Weighting
1 x Task on Elective Part
Descriptions
S5-S6
School-based
Assessment (SBA)
YearComponent 2
Assessment Framework (cont’d)
5
Paper 1-Section A-MC questions
� Allow more comprehensive coverage of curriculum
� Encourage students to get a detailed grasp of the basic knowledge in the Compulsory Part
� Answer ALL 30 questions
� 4-option design (1 key & 3 distractors)
� To choose the BEST answer
� 1mark @ totalling 20% of total subj marks
6
Paper 1-Section B-Data-based Qs
� Based on Compulsory Part
� Require students to perform various skills such as analysis and application of the data provided in the question
� Currently adopted in the HKCE exams
� 1 out of 2 - 15 marks @
� Account for 10% of the total subject marks
7
Paper 2-Essay-type questions
� Based on Compulsory Part
� Allow students to discuss tourism and hospitality issues in depth
� Require higher-order skills
� Currently adopted in the HKCE exams
� 3 out of 5
� 18 marks @ for content + 2 marks @ effective communication
� Account for 40% of total subject marks
8
Development of Sample Papers (1)
� Based on learning outcomes & assessment objectives
� Assess a representative sample of curriculum outcomes
� Allow students at different level of performance to demonstrate
� Well-balanced coverage in content areas, skills and levels of difficulty
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Development of Sample Papers (2)
� Sample paper serves to
(1) illustrate requirements of exam
(2) provide a pilot test instrument for data collection, e.g. item types and depth of treatment
� Pilot test - students with different abilitiesfrom a range of schools & institutions
� Sample analyzed and used as the basis for development of level descriptors
10
Standards-referencing Reporting (SRR)
� In setting standards in live exam, expert panel (markers, examiners, secondary & tertiary teachers) to make reference to level descriptors and exemplars
� The standards are more informative
11
Draft Level Descriptors
5 levels of performance (1 – 5) with 5 being the highest
For each level, a set of written descriptors describing what the typical candidate performing at this level is able to do
describe what typical candidates can do
Overall level awarded made up of results in both public exam and SBA
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14
15
16
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Teachers shall develop assignments based on topic areas in the Compulsory Part
Topic area
Can be any of the combinations, i.e. (A)+(B), (A)+(C) or (B)+(C) Modes of delivery
Spelt out in the SBA handbook to be referred to in awarding marksAssessment criteria
There will be a 10% allowance above the word limits, thereafter,marks will be deducted in pro-rata.
About 350 wordsAbout 350 wordsAbout 250 words *Word limit
Leaflets: A4 size × 2 sheets OR
F4 size × 2 sheetsPosters: A2 OR A3 size
Specific requirements
(C)News
Commentaries
(B)Report on Visits
(A)Leaflets/Posters
Note: * the submission of the leaflets/posters should come together with an explanatory notes of about 250 works depicting how the product is derived. Words used in leaflets/posters are NOT counted towards the explanatory notes.
Requirements on Course Assignments
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Synopsis of Requirements on SBA task
A 5-min presentation + 3-min Q&AOral presentation
About 500 wordsAbout 500 wordsAbout 500 words(b) Product (3) + Explanatory notes (2)
About 1000 wordsAbout 1000 wordsAbout 1000 words (a) Written report
Product (1)
About 500 wordsAbout 500 wordsAbout 500 wordsData sourcing
Hospitality Marketing
Theme Park and Attractions
MICEAssessment areas
Electives
Note: (1) Students are only required to submit EITHER (a) OR (b).(2) There will be a 20% allowance above the word limits, thereafter, marks shall be deducted
on a pro-rata basis.(3) The product can be of any appropriate format. Words used in the product are NOT
counted towards the explanatory notes.
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Timeline of Reporting SBA Marks to HKEAA
����5%Task – Part (iii) Oral presentation
����10%Task – Part (ii) Product
����5%Task – Part (i) Data sourcing
����5%Course assignment #2
����5%Course assignment #1
JanJulyWeightingSBA Components
S6S5
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Task Topics (20%)
� Provided by HKEAA in S.5� 1 task topic for @ Elective
� I MICE� II Theme Parks and Attractions� III Hospitality Marketing
� With specific requirements and modes of delivery, i.e. � Written report or � Product + Explanatory notes
� On Elective Parts� Empirical studies, analysis of conceptual framework, plan for activity, exam of existing practice etc
� Students to select a task topic of their own interests� Work on individual basis
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Sample Task of Hospitality Marketing
Upstairs cafés have become very popular in recent years. However, fierce competition has led to a decrease in profit margin, making them difficult to survive. In order to boost business, appropriate promotion to build up café image and enhance awareness among customers is essential. Since most upstairs cafés only have a limited budget for promotion, it is important to design relevant and economical promotional tools by selecting the appropriate promotional mixes to focus on. Promotional mix generally include advertising, sales promotion and merchandising, personal selling and public relations. When identifying a target market, research has to be done to take geographic, demographic, p s y c h o g r a p h i c a n d b e h a v i o r a l v a r i a b l e s i n t o a c c o u n t .
You are required to identify one upstairs café, and then work on either one of the following projects:
(1) Written ReportMake a promotional plan by using any TWO of the promotional mix mentioned above. You should identify promotional objectives which you would like to achieve through the plan.
The plan should cover the background of the upstairs café you choose, promotional objectives, market segmentation, selection of promotional mixes, and promotional tools which you would use. You also have to give a brief description of how this plan will be implemented.
OR
(2) Product with Explanatory NotesDesign and make TWO promotional tools for the café you identified by using any TWO of the promotional mix mentioned above.
Explanatory notes should be included to provide description of the tools, justification of why the tools were produced, and how the tools will be put into practical use.
scenario
Requirements of task
Requirementsof task
Contents of report
Contents of note
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Data Sourcing (5%)
� Data Record Form (x 10 sources)
� Data Summary Sheet (~ 500 words)
� Appendices/attachments (>20)
23
24
25
Product (10%)
� Modes of delivery: Either
� Written report (~1000 words)
OR
� Product + Explanatory Note (~500 words)
� Product in any appropriate format
� Visual presentation
� Prototype
� Info booklet
� Model
� Artifact, etc.
26
Oral presentation (5%)
� <5 min oral presentation + 3 min Q/A
� Conducted in groups or whole class?
� During class time or after school
� Make use of extra 20 hrs allotted for THS
learning activities
27
Assessment Criteria
� Standards Referencing approach
� 3 levels of performance identified
� Outstanding achievement (8-10 marks)
� Satisfactory achievement (4-7 marks)
� Needs improvement (1-3 marks)
� Holistic approach
� Impression marking
� Assessment Feedback Forms (can be adapted/modified to teachers’ need)
28
Assessment Criteria for Course Assignment - Leaflets/Posters
�‧ Images poorly selected
that do not add to the quality of leaflet / poster
�‧ Poor quality images with
little attention given to details
�‧ Poor choice and use of
words / statements
�‧ Images used appropriately
with respect to the theme of leaflet/poster
�‧ Good quality images used
to enhance the overall impression
�‧ Good choice and use of
words / statements
�‧ All images appropriately
chosen conveying message in an informative manner
�‧ Excellent image quality
and good use of colour
�‧ Excellent use of words /
statements enhancing the overall impression
Presentation
�‧ Displaying simple
understanding of tourism and hospitality concepts and issues
�‧ Organization of content is
fragmented and loosely structured
�‧ Displaying clear
understanding of tourism and hospitality concepts and issues
�‧ Organization of content is
coherent and logical with some use of tourism and hospitality terminology and illustrations
�‧Displaying comprehensive
understanding of tourism and hospitality concepts and issues
�‧ Organization of content is
well structured and creativewith appropriate use of tourism and hospitality terminology and illustrations
Content andorganization
Needs Improvement(1-3 marks)
Satisfactory Achievement (4-7 marks)
Outstanding Achievement (8-10 marks)
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Assessment Guidelines for SBA Task – Part (iii) Oral Presentation
�Answers are limited with little or no elaboration
�Answers are relevant and contain some elaboration of ideas
�Answers are relevant, well thought out and elaborated on
Response to questions
�Speech is unclear and difficult to understand
�Speaks clearly and intelligibly most of the time
�Speaks clearly, fluently, and intelligibly at all times
Fluency and clarity
�Presentation has limited effect due to lack of cohesion and organization
�Inappropriate and limited use of media in the presentation
�Presentation is generally effective with some degree of cohesion and organization
�Appropriate use of presentation media
�Presentation is highly effective, logical, cohesive and well-organized
�Effective use of different kinds of presentation media to enhance the presentation
Planning and organization
Needs Improvement (1-3 marks)
Satisfactory Achievement (4-7marks)
Outstanding Achievement (8-10 marks)
Note: Zero mark would be given in case the work submitted by a student fails to meet the minimum requirement of the assessment standard.
30
HKDSE Tourism & Hospitality StudiesSBA Task – Part (iii) Oral PresentationSample Assessment Feedback Form
Date:Teacher:
Class:Student:
Task Topic:
Teachers can make use of this form to assess the level of attainment of a student in oral presentation by checking the boxes
where appropriate and giving comments whenever possible to substantiate the ratings given. Based on these ratings of different assessment areas, teachers make a holistic view on the performance of the student and give a final score in accordance with the mark ranges indicated in the assessment criteria.
Remarks/Comments
□ Answers are limited with little or no elaboration
□ Answers are relevant and contain some elaboration of ideas
□ Answers are relevant, well thought out and elaborated on
Response to questions
Remarks/Comments
□ Speech is unclear and difficult to understand
□ Speaks clearly and intelligibly most of the time
□ Speaks clearly, fluently, and intelligibly at all times
Fluency and clarity
Remarks/Comments
□ Presentation has limited effect due to lack of cohesion and organization□ Inappropriate and limited use of media in the presentation
□ Presentation is generally effective with some degree of cohesion and organization□ Appropriate use of presentation media
□ Presentation is highly effective, logical, cohesive and well-organized□ Effective use of different kinds of presentation media to enhance the presentation
Planning and organization
Needs Improvement
Satisfactory Outstanding RATING
CATEGORY
31
Starting from 2014, all schools have to submit SBA marks contributing 30% to the final subject results.
Schools are not required to submit SBA marks. Public examination results constitute 100% of the final subject result.
2013
Schools are not required to submit SBA marks.Public examination results constitute 100% of the final subject result.
2012
Implementation of SBAYear of examination
Phasing in of SBA
32
Upcoming NSS info/doc
Finalization of the draft level descriptors (2009)
SRR booklet with sample paper and exemplars illustrating standards of the 5 Levels (2009)
SBA handbook (2009)
PD on more SBA sample tasks and exemplars (2009 onwards)
33
How can schools plan for SBA Implementation
� Conduct SBA as an integral part of teaching and learning and not treat it as an “add-on”
� Set up school’s own assessment plan, specify the no of assessment activities to be conducted for individual subjects
� Coordinate the conduct of the SBA across subjects so that students’ work will not be concentrated into one or two critical months
� Incorporate SBA as a part of schools’ internal assessment program and replace some of the
current assessment activities, e.g. assignments, tests etc
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Thank you
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