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NO BOUNDARIES
Homepage Design Slam
Presented by:
Lacey Kruger, Sr. Information Architect
Don Roach, Art Director
2© 2010 Convio, Inc.
NO BOUNDARIES
What We’ll Cover• The Basics• Slamming some homepages• Q&A
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The 10 Commandmentsof
Effective Homepage Design
4© 2010 Convio, Inc.
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Thou shalt clearly state who you are and what you do.
5© 2010 Convio, Inc.
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Thou shalt be able to point to where your top 3-5 online goals are represented.
6© 2010 Convio, Inc.
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Thou shalt offer clear, concise, navigation.
7© 2010 Convio, Inc.
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Thou shalt provide scannable, up-to-date content that entices visitors to click for
more.
8© 2010 Convio, Inc.
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Thou shalt provide a personalized experience for each of your audiences.
9© 2010 Convio, Inc.
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Thou shalt convey a visual hierarchy so visitors know what to do first.
10© 2010 Convio, Inc.
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Thou shalt provide multiple, appealing ways for visitors to engage with you.
11© 2010 Convio, Inc.
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Thou shalt avoid the Flash intro or other gratuitous animation.
12© 2010 Convio, Inc.
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Thou shalt ensure the most relevant content is available “above the fold”
13© 2010 Convio, Inc.
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Thou shalt balance meaningful content with relevant supporting graphics.
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Peer Review
15© 2010 Convio, Inc.
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