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Page 1ADT Proprietary & Confidential
Home Security Services: The Realistic Starting Point for Connected Homes
November 2019
Ken Porpora, Chief Growth Officer
Page 2ADT Proprietary & Confidential
Key topics
1. The benefits of a connected home are still untapped
2. Security & smart-home companies and insurers have a long history of working together
3. Why the time is right to work together to build a Connected Future
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 3ADT Proprietary & Confidential
Customers are asking for connected home products
Source: Parks & Associates “Smart Home and Insurance Partnerships and Go-to-Market Strategies”: February 2019
60%want water, fire, or
theft devices
75%will share data with insurers
40%would switch insurers for
smart home products
~50%want connected home
from insurers
and a recent survey of insurance buyers proves it
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 4ADT Proprietary & Confidential
48 millionhave a smart device
26 millionhave security
85% / 15%Pro vs self installed
The market for “connected home” is large & growing
75 millionwill have a smart
device
32 millionwill have smart
security
65% / 35%pro vs self installed
Source: Parks & Associates “Smart Home and Insurance Partnerships and Go-to-Market Strategies”: February 2019
Today…
2024
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 5ADT Proprietary & Confidential
ADT is well positioned to capitalize on this market
54%of consumers named ADT
“best brand”
95%unaided brand awareness and
36% brand preference
3m +Connected homes
7m +Customers
2mAnnual service events
3kSecurity advisors
#1 in U.S.
~200Local offices
9 UL certified monitoring
centers18k
Employees
Same-day /Next-day
In-home service
24/7/365Service & monitoring
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 6ADT Proprietary & Confidential
ADT is the #1 connected home security provider
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Over 1,000 events have been conducted since 2011; $5M+ donated to first responders
ADT’s LifeSaver program celebrates how lives are saved thru our services
Humanizing the connection…
We protect and connect what matters most
7Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 8ADT Proprietary & Confidential
Over 25 years experience w/ insurance partners
1995 2010 2015 2016 2017 2018 2019
1st Home Telematics data
compare
Partnering with Risk Consultants
Offering ADT to policyholders
Auto security verification &
direct data sharing
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 9ADT Proprietary & Confidential
In-home customer data can help insurance companies better serve policyholders
• Automated security monitoring discount verification
• Mitigate claims losses
• Match individual risk with premium
• Promote security and connected home
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 10ADT Proprietary & Confidential
Home telematics leverage ADT behavioral data
~90 Million
~2 BillionArm / disarms 200
BillionMonthly app
loginsSystem events
annually
~200 MillionDoor locks
~8.5 BillionVideo clips
~700 MillionThermostat
~200 MillionLights
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 11ADT Proprietary & Confidential
Actuaries built risk model to identify correlations between ADT customer data and claims losses
7.5% better loss experienceidentified in a subset of ADT customer data
Case Study 1: Proving value of in-home data
Top 10 carrier compared claims history with ADT data using a third party to anonymize and combine data sets
3 elements found to be most predictive of claims
Confidence was highthat model can predict homeowners risk potential
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 12ADT Proprietary & Confidential
Case Study 2: Applying home telematics learnings
Automate discount verification
• ADT customers opt in to share data
• APIs validate connected home security
Correlate in-home behaviors with claims
• Customer records matched by 3rd
party
• Actuaries identify factors which predict losses
Increase policyholders with ADT service
• Getting insurer’s customers on ADT allows scaling
• Insurer markets to existing & new policyholders
Match premiums/ discount to risk
• Share key loss data on matched customers
• Insurer prices h/o policies based on in-home data
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 13ADT Proprietary & Confidential
1. Automated security monitoring validation
2. Turn-key introduction of Connected Home to policyholders
3. Opportunity to predict claims losses
Connected home is right at your doorstep
Learn more by contacting Jeff Barnes @ jbarnes@adt.com
Page 14ADT Proprietary & Confidential
Lets talk about how we can help build a smarter home for your customers
Ken Porpora
Chief Growth Officer
kporpora@adt.com
Jeff Barnes
Director, Affinity Partnerships
jbarnes@adt.com
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