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Small Data, Big Data, and Right Data – Take Advantageof Your Data!

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IN-DEPTH WORK STYLEPERSONALITY TESTING

Personality TestingWork Style Personality TestingWork Style AssessmentsIn-depth Work Style PersonalityTesting

PERFORMANCEMANAGEMENT CONSULTING

Performance Management360 SurveysCompany Culture SurveysEmployee EngagementExecutive On-BoardingLeadership Training

Interpersonal CoachingCareer GuidanceSales TrainingCustomer Service TrainingOperational ProductivityGlobal Business Expansion

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Information is the oil of the 21st century, andanalytics is the combustion engine.

- Peter Sondergaard, Gartner

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Big Data is Confusing!

There's a lot of chatter

Not many people know what it is

A lot of people are claiming to be doing it

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Big data is like teenage sex: Everyone talks about it;

Nobody really knows how to do it;Everyone thinks everyone else is doing it;

So everyone claims they are doing it…

- Dan Ariely

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Big Data Definition:

Analysis of a collection of [massive] datastores to gain competitive advantage or

insight.

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What are Big Data Sources?

InternalTransactions, Emails, Logs

ExternalSocial Media, Audio, Photos & Videos

PublicLists, Census, Government

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How Does It Work?

IdentificationDefinition & DescriptionCleansing & IntegrationAnalysis

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Can SMB Take Advantage of BD?

Yes! Completely!

This Data is sitting in your databases!

All you need to do it to release its power!

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Customer Targeting

Identify Best Customers and Fire Worst Customers!

Develop Marketing Plans & Sales Training for BestCustomers

Increase Life Time Value of Customers

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Consumer data will be the biggest differentiator in the nexttwo to three years. Whoever unlocks the reams of data and

uses it strategically will win.

Angela Ahrendts, CEO of Burberry

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Better Hires

Choose the right person for the right jobSeveral Organizations which can help in such choicesExamples of Hiring using Big Data

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Competitive Advantage

Faster Decisions

New Markets

Change of Corporate Strategy

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Cost Reduction

Reduced Payments

Payment Recovery

Increased Efficiency

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Big Data Myths

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You Must Have Big Data

Reality:You do not have to have massive amounts of datato take advantage of Big Data and its analytics.

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Big Data is Only for Big Companies

Reality:Many SMBs take advantage of Big DataSize doesn't matter

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Big Data Costs Too Much

Reality:Yes, Big Data could cost too much, but there areeasy methods for curbing it.

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What's Your Big DataStrategy?

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Start With a Business Goal in Mind

Start with Accomplishable GoalsIdentify a business case and the ROIIdentify the best case scenario

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Identify Relevant Data

Which sources of data within the organization includesuch data?

What external sources could you tap into?

What are the costs/constraints for accessing such data?

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Crawl, Walk, Run

Start slowly. You will have many failures along theway.

Don't spend too much on the first project. Reach goals,and then spend more.

Build vs. Buy

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Business 1st, Tech 2nd

Don't get caught up on technology choices.

Make sure you have a solid business model prior tospending big on technology.

Don't get caught up on technology choices.

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Manage Costs

You need to watch like a hawk.Costs can go up with

HardwareSoftwareToolsDevelopers

Costs must match ROI

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Conclusion

Information is gold and you must use it wisely.

ALL businesses can take advantage of Big Data.

Don't Jump in For Big Data's Sake

Crawl, Walk, Run

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HOME ABOUT ASSESSMENT TESTS PERFORMANCE MGMT …€¦ · Author of Cracking The Personality Code...

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