Hollensen Textbooks Compressed Small Version

Svend Hollensen, svend@sam.sdu.dk

2. edition 2010 (published March 2010) 5. edition 2010 (published June 2010)

Svend Hollensen, svend@sam.sdu.dk

4th editionof Global Marketingcame out in 2007

Svend Hollensen, svend@sam.sdu.dk

Indian edition of Global Marketing: Came out in 2009 (together with Madhumita Banerjee, Warwick Business School):

Svend Hollensen, svend@sam.sdu.dk

Came out in August 2008:

Svend Hollensen, svend@sam.sdu.dk

Russian translationof Global Marketing(based on 2nd edition):

Svend Hollensen, svend@sam.sdu.dk

Chinese translationof Global Marketing(based on 2nd edition):

Svend Hollensen, svend@sam.sdu.dk

Came out in 2006 (togetherwith Marcus Schmidt.Copenhagen BusinessSchool):

Svend Hollensen, svend@sam.sdu.dk

1. edition 2003

Svend Hollensen, svend@sam.sdu.dk

Came out in 2005 on McGraw-Hill-New edition planned for 2010: