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Telefónica Móviles España in 2001
• High rates of penetration in Spain (>70%)
• There were 6.300 millions SMS
– 38% with added value
• E-moción: 2,5 millions users
– Average 2 min. / access
– 750.000 calls / week
• Revenue sharing in 3G will be as follows, KPMG says
Revenue
100%
Wireless Operators
50%
Added ValueApplications
12% 38%
ContentsProviders
= + +
New businessesand opportunities
A great opportunity for new players
Facilitate access to wireless technologies to companies that traditionally develop services and computer applications
Establish new business models which involve developers, clients, universities ...
Create new environment where external companies integrate services offered by Telefónica MoviStar in their own applications
MovilForum objectives
MovilForum: Participation levels
MEMBERSMEMBERS
ASSOCIATEDASSOCIATED TECHNOLOGICALTECHNOLOGICALPARTNERSPARTNERS
Technological Partners
• Leaders in wireless technologies
– MovilForum Fair 2001: Microsoft, Openwave, HP,
Ericsson, Motorola, Siemens, Compaq
• Agreements with developer communities
– MSDN, HP bazaar, EMW
• Devices, development tools ...
• Joint training events
• Developer contests
Members
• Companies interested in develop their business in the wireless industry
• 119 companies joined, 73 signed agreements• Different types
– developers– integrators – consultancy companies– ...
• Nationwide location• Agreements with universities
Associated
• Community interested in the wireless industry
• Professionals, freelances, students ...
• Services: mailing lists, news, events, articles,
• New ideas and projects
• Registry via web
¿What is MovilForum offering?
TECHNICALTECHNICALSUPPORTSUPPORT
BUSINESSBUSINESSSUPPORTSUPPORT
WEBWEB
www.movilforum.movistar.comwap.movilforum.com
Business Support
• “Collaborating Company” accreditation
– Pass compulsory courses
• Promotion of third company products
• Direct contact with Telefónica MoviStar
• Feria MovilForum
Promotion of third company products
• MovilForum portfolio
– Fill in the questionnaire
– Paper, CD and web edition
– Distribuition to commercial department, clients ...
• Demo Center
– Portfolio selection
– Kind of applications: transport and location, health, banking and
insurances, telemetry and telecontrol, entertainment, corporate
applications access, contents adaptation and release, sales force
automation.
Feria MovilForum
• Annual fair where members show their mobile products
• FMF2001
– 7 Sponsors: Compaq, Ericsson, HP, Microsoft, Openwave, Siemens, Sun
– 18 exhibitors
1.300 people
Feria MovilForum 2002: 10, 11 decemberFeria MovilForum 2002: 10, 11 decemberFeria MovilForum 2002: 10, 11 decemberFeria MovilForum 2002: 10, 11 december
3.200 people to seminars
Testing platform
WAP
SMS
LOC
GSM/GPRS
WAP
SMS
LOC
Testing Application
Special Access
Services
• WAP
• Messaging
• Location
• Oficin@ MoviStar (Exchange)
• GPRS
• Java 2 Micro Edition
• Games
Events 2001
• Presentación MovilForum• Jornada Técnica• Java Expo• Demos en ExpoComm• Mundo Móvil• Tech-Ed• Feria MovilForum 2001• Seminario m-services• Foro MSDN-MF• SIMO• J2ME más allá de la voz
E F M
A M J
J A S
O N D
Events H1 2002
• Tour Java Móviles (universities) Sun
• Workshops MSDN: MIS, mobility Microsoft
• Jornada Técnica 2002 TME
• J2ME más allá de la Voz Sun
• Java Expo Sun
• MMS Ericsson
Members Compromises
• Data updated
• Two employees trained in our services
• Don’t use lab for commercial use
• NDA
• Pay the fee
globalglobal
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