H.J. Heinz Company · Nestlé S.A. ~ $103 billion Kraft Foods, Inc. ~ $34 billion General Mills,...

H.J. Heinz Company

Business DescriptionHistoryProductsRevenue CompetitorsSWOT AnalysisConclusion

Agenda

Business Description

One of the world's leading marketers and producers of branded foods.

Markets: North AmericaEuropeMiddle EastAsia Pacific

Head Office: Pittsburgh, Pennsylvania

Flagship product: Heinz Ketchup

33,000 employees

History

Founded by the German Henry John HeinzFirst products: horseradish, pickles, sauerkraut, vinegar

Bankruptcy, restart of the business

Slogan „57 varieties“

Tomato Ketchup

Firstoffice inLondon

1869 1875 1876 1892 1896

History

Henry Heinz Control of the company passed to his son: Howard Heinz

Succeeded by H. J. Heinz II

Start of worldwide acquisition policy

1919 1941 1958

2008

History

Today:

More than 110 locations worldwide

Leading brands on six continents

Market development:

Local

National

Global

Revenues: from thousands in 1869 to billions

From the beginning, the driving idea was quality.

Products

Product Divisions

Products

Heinz Ketchup

Heinz Light

Heinz Top-Down Ketchup™

Heinz Reduced Sugar Ketchup

Heinz Fridge Door Fit Ketchup™

Heinz Organic Ketchup

Products

Weigth Watchers® Food

Smart Ones

Smart Ones® Anytime Selections™

Boston Market

Products

Meals in Minutes

Ore-Ida

Delimex®

Bagel Bites®

Nancy's

T.G.I. Friday's

Wyler's

Products

Feeding the Baby

Heinz Canada

Plasmon

Farley's

TinyTums

Top Competitors

Revenue Analysis

Overview

Total revenues of $9 billion in 2007

Increase of 4.1%

Compared to:

Nestlé S.A. ~ $103 billion

Kraft Foods, Inc. ~ $34 billion

General Mills, Inc. ~ $12.4 billion

ConAgra Foods, Inc. ~ $12.3 billion

Campbell Soup Company ~ $7.5 billion

Revenue Analysis

Business Divisions

Revenue Analysis

Geographic Divisions

Revenue Analysis

Increase & Decrease

by division

+3.98 %

‐0.9

+7.3 +2.9

by geography

+3.57 %

+7.1

+0.4+3.2

+7.6+3

SWOT

Strengths

Strong brand portfolio

Wide range of products

Consumer focused innovation

Weaknesses

Consumer focused innovation

Downgrading of ratings

Dependence on single customer

+

-

SWOT

Opportunities

Growing baby food market

New product launches

Changing consumer habits

Demand for ready made foods and eating out

Threats

Growing demand for private labels

Focus towards health consciousness

Shift towards vegetarianism

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Final