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HEALTH EDUCATION, INFORMATION ANDCOMMUNICATION
Presented by
Mamata Manandhar
M Sc Nursing
Batch 2011.
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IEC
IEC means sharing information and ideas in away that is culturally sensitive and acceptable to
the community, using appropriate channels,
messages and methods.
It is therefore broader than developing health
education materials, because it includes the
process of communication and building socialnetworks for communicating informations.
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IEC
IEC is the process of providing information toindividuals in a community through the use of
communication channels in such a manner that
they are motivated to assimilate the message and
are educated to act.
Health education was the term used earlier.
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IEC
IEC is a process of working with individuals,communities and societies to develop
communication strategies to promote positive
behaviors which are appropriate to there setting.
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Contd
IEC interventions should involve the activeparticipation of the target audience and adopt
channels, methods and techniques that familiar to
their world view.
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Contd
IEC activities are developed based upon needsassessments, sound educational principles, and
periodic evaluation using a clear set of goals and
objectives.
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Aim of IEC
IEC in health programs aims to increaseawareness, change altitudes and bring about a
change in specific behaviors.
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Role of IEC
At the individual level,IEC activities can provide people with theopportunity to develop their personal knowledge,skills and confidence and to reconsider their
attitudes, beliefs and behavior.
It can increase awareness, provide information,
persuade and motivate people to changebehavior, and provide reinforcement to conformand sustain behavior change.
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Role of IEC contd
At the wider community level,IEC can encourage local organizations, decision-
maker, the media and other influencers to change
social attitudes and norms and the wider
environment which influences peoples behavior.
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Characteristics of effective IEC
Promotes actions which are realistic and practicaland feasible within the constraints faced by
individuals and communities.
Builds on ideas, concepts and practices thatpeople already possess.
Repeats and reinforces information over time,using different methods.
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Contd
Uses existing channels of communication
Attracts attention of communities
Uses clear, simple and unambiguous language.
Provides opportunities for dialogue anddiscussion
Demonstrates benefits of adopting a particularpractice.
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HEALTH EDUCATION, INFORMATION ANDCOMMUNICATION CENTER Building
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Background
In 1991 new health policy was initiated. Followingthis policy, National Health Education, information
and Communication Centre (NHEICC) was
established under the Ministry of Health and
population in 1993, with the mandate to give highpriority to information, education and
communication in the health sector.
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Contd
This centre is responsible for developing, producing anddisseminating messages to promote and support health
programs and services in an integrated manner. For this
purpose, all districts have Health education, information
and communication programs since FY 2051/52.
The Health education and communication units in the
district Health Offices works to meet the increasing
demand for health education services by implementing
IEC activities utilizing various media and methodsaccording to the needs of the local people in the district.
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Contd
Local media and languages are used in the district fordissemination health messages so that people can
understand health messages clearly in their local context.
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Goal
The goal of the National Health Education,information and Communication Centre is to
contribute to attainment of the highest level of
health of the people of the country and to
contribute and support in the achievement ofMDGs 3, 4, 5, 6 and 7; and goal and objectives of
other programs and services
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Objectives
The general objective of IEC for health is to raisethe health awareness of the people as a mean to
promote improved health status and to prevent
disease through the efforts of the people
themselves and through full utilization of availableresources.
Th ifi bj ti f th
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The specific objectives of the programsare to: Increase awareness and knowledge of the people on health
issues Increase positive attitudes towards health care
Increase healthy behavior
Increase participation of the people in the health interventionprograms at all levels of health services
Increase access to new information and technology on thehealth programs for the people
Promote environment health and hygiene
Control the tobacco and Non Communicable Diseases (NCDs)
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Strategies
Implementing IEC interventions in an effectivemanner at the national, regional, district andcommunity level
Ensuring adequate supply of IEC/BCC materialsto service outlets by using private andgovernment distribution system
Ensuring and mobilizing the participation ofcommunity, INGOs, NGOs, local bodies, socialworkers and individuals
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Strategies contd
Building institutional capacities at various levels ofinterventions through training, orientation andworkshop
Developing, producing and disseminating uniform,
accurate, appropriate and adequate messages onhealth based on the local needs and audience
Using multimedia approaches to disseminate health
information to people of community level
Emphasizing interpersonal communication in thecommunity level interventions
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Strategies contd
Establishing and strengthening coordination andco
operation with related governmental, nongovernmental
and international organization at all level
Strengthening monitoring and supervision activities at
different level of interventions Conducting research on different discipline of IEC/BCC to
determine the gaps in KAP among target audiences andgaps in KAP among service providers
Segmenting audience and developing specific messagefor specific audience group based on the research
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Strategies contd
Functioning National IEC/BCC Co
ordinationCommittee and Technical Committees in thecentral level consisting of the representativesfrom related GOs, NGOs and INGOs for providingapproval and guidance in order to disseminatinguniform, accurate, appropriate and adequatehealth messages to the people
Establishing national resource centre for propermanagement and dissemination of IEC/BCCmaterials and messages
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Strategies contd
Strengthening recording and reporting system incommunity, district and regional level HIEC
activities
Conducting advocacy at all levels throughnational and international health related events
Emphasizing for social inclusion and gender atall levels
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Major Activities
Central Level
Policy, strategy and program development
Program guideline and directive development
Health Program and short messages development,production and airing through Radio, Television andFM
Messages development and publication throughNewspaper
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Central Level activities contd
IEC materials development, production anddistribution
Program orientation to regional and district levelprogram manager and focal person in five regions
Advocacy Global Hand Washing Day, World HealthDay and World No Tobacco Day Celebration
Coordination
Technical committees meetings
Capacity building on health communication
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Central Level activities contd
Conduction of health communication researches
Supervision, Monitoring and evaluation of health
communication program
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Regional Level
Radio program airing from regional Radio Nepal
Supervision and Monitoring of IEC activities
Orientation to journalist and stakeholders onhealth
Sensitization program for prevention and controlof epidemics
Distribution of IEC materials from Regionalmedical store
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District Level
Strengthen district IEC corner by supportingelectronic equipments
Sensitization program for prevention and control
of epidemics
Production of need based IEC materials
Distribution of IEC materials in health facilities
Production and airing of health radio programsand messages through local FM radio
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District Level contd
Exhibition to promote health services & program
Community health promotion campaign
Community interaction program for health service
promotion
Publication of health messages in print media
Essential health education program in school
Sensitization program against gender based violence
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District Level contd
Orientation on health issues to media persons
Orientation to health & sociology teacher on
health issues
Orientation to journalist and healthcommunicators on health
IEC program on anti tobacco and non
communicable diseases
Sensitization program on environment &
Occupational health
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District Level contd
Conduct IEC corner in each health facilities
Encourage FCHVs to promote health education
Supervision and Monitoring of IEC activities
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New Initiatives
Tobacco Product Control and Regulatory Act2011
Licensing of Pictures from Thailand, Singapore
and EU
Awareness and Actions on Smoking Ban in
Public Places Sticker, Poster, Hoarding Board
Tobacco Product Pictorial Health Warning on
Tobacco Product's Packets and Packaging
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School Based Hand Washing with Soap andWater
Climate Change and Health Activities in supportfrom Ministry of Environment School and
Community orientation, Awareness Kit, Radio andTV Messages
Development and distribution of set of Booklet s(eight booklets in a set) for Adolescents
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Analysis of Achievement
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Analysis of Achievement
NDHS 2011 preliminary report shows decrease in TFR, IMR,CBR and MMR.
The report also shows reduction in prevalence of anaemiaamong pregnant women and children.
Knowledge of informants about HIV/AIDS has been foundincreased.
Utilization rate of available health services has been increasedaccording to the report.
There is correlation with the health indicators of NDHS 2011 andimpact of health education, information and communicationprogram.
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Problems/Constraints
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Problems/Constraints
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