View
32
Download
0
Category
Preview:
DESCRIPTION
Feb 2005 Sweeps Multiday Onesheets. The Today Show is Salt Lake City’s #1 Choice in the Morning Time Period!. HH Rtg/Sh KSLToday Show7:00am-9:00am4.0/16 KUTV2 News This Morning7:00am-8:00am3.5/15 KSTUGood Day Utah 7a7:00am-8:00am3.1/13 - PowerPoint PPT Presentation
Citation preview
HH Rtg/Sh
KSL Today Show 7:00am-9:00am 4.0/16KUTV 2 News This Morning 7:00am-8:00am3.5/15KSTU Good Day Utah 7a 7:00am-8:00am3.1/13KSTU Good Day Utah 8a 8:00am-9:00am3.1/11KTVX Good Morning America 7:00am-9:00am2.4/9KUTV Early Show 2 8:00am-9:00am
2.5/9
Feb 2005 Sweeps Multiday Onesheets
The Today Show is Salt
Lake City’s #1 Choice in the Morning Time
Period!
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Ellen 10:00am-11:00am3.0/11Feb’04 Martha Stewart 10:00am-11:00am2.5/10
+20% HH Rating
+10% HH Share
Ellen grows the time period by 20% year-to-
year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Larry Elder 11:00am-12:00pm1.6/6Feb’04 Living It Up-Alli & Jack 11:00am-12:00pm1.1/5
+45% HH Rating
+20% HH Share
Larry Elder grows the time period by 45% year-to-year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Eyewitness News @ Noon 12:00pm-1:00pm 4.1/14Feb’04 Eyewitness News @ Noon 12:00pm-1:00pm 3.9/14Feb’03 Eyewitness News @ Noon 12:00pm-1:00pm 4.1/16
Eyewitness News @ Noon is a consistent program that Salt Lake
City viewers can depend on!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
KSL Days of Our Lives 1:00pm-2:00pm2.1/7KUTV Guiding Light 1:00pm-2:00pm 1.3/5KTVX One Life to Live 1:00pm-2:00pm 1.1/4
Days of Our Lives wins the 1pm
Soap Opera time period!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Passions 2:00pm-3:00pm1.7/6Feb’04 Passions 2:00pm-3:00pm 1.2/4
+42% HH Rating
+50% HH Share
Passions grows HH Rating by 42% and HH Share by 50% year-to-year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Eyewitness News @ 5pm 5:00pm-5:30pm5.5/12Feb’04 Eyewitness News @ 5pm 5:00pm-5:30pm 5.4/12
Eyewitness News @ 5pm is a consistent program that Salt Lake
City viewers can depend on!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
KSL Eyewitness News @ 5pm 5:00pm-5:30pm5.5/12KSL Jane Pauley 4:00pm-5:00pm1.8/4
Lead-in growth: +205% HH Rating / +200% HH Share
KTVX ABC 4 News @ 5pm 5:00pm-5:30pm 6.7/15KTVX Oprah Winfrey 4:00pm-5:00pm7.9/19
Lead-in loss: -15% HH Rating / -21% HH Share
KUTV 2 News @ 5pm 5:00pm-5:30pm 6.8/15KUTV 2 News @ 4:30pm 4:30pm-5:00pm 5.8/14
Lead-in growth: +17% HH Rating / +7% HH Share
Eyewitness News @ 5pm grows lead-in by 205%!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Eyewitness News @ 6pm 6:00pm-6:30pm9.7/19Feb’04 Eyewitness News @ 6pm 6:00pm-6:30pm 9.5/18
+2% HH Rating
+6% HH Share
Eyewitness News @ 6pm grows HH Rating and Share Year-to-Year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Eyewitness News @ 6:30pm 6:30pm-7:00pm9.4/18Feb’04 Eyewitness News @ 6:30pm 6:30pm-7:00pm9.4/18
Eyewitness News @ 6:30pm is a consistent program that Salt Lake City viewers can depend
on year-to-year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
KSL Eyewitness News @ 6pm 6:00pm-6:30pm9.7/19KSL Eyewitness News @ 6:30pm 6:30pm-7:00pm9.4/18KUTV 2 News @ 5:00pm 5:00pm-5:30pm 6.8/15KTVX ABC 4 News @ 5pm 5:00pm-5:30pm 6.7/15KTVX ABC 4 News @ 5:30pm 5:30pm-6:00pm 6.0/12KUTV 2 News @ 4:30pm 4:30pm-5:00pm 5.8/14KSL Eyewitness News @ 5:00pm 5:00pm-5:30pm5.5/12KUTV 2 News @ 6:00pm 6:00pm-6:30pm 5.3/10KUTV 2 News @ 4pm 4:00pm-4:30pm 5.0/12
Eyewitness News @ 6pm and Eyewitness News @
6:30pm lead the early evening news programs!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
Eyewitness News @ 10pm M-F grows
primetime lead-in by 88%!
HH Rtg/Sh
KSL Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29KSL NBC Prime Average 7:00pm-10:00pm9.2/15
Lead-in growth: +88% HH Rating / +93% HH Share
KTVX ABC 4 News @ 10pm 10:00pm-10:35pm 6.5/11KTVX ABC Prime Average 7:00pm-10:00pm 7.2/12
Lead-in loss: -10% HH Rating / -9% HH Share
KUTV 2 News @ 10pm 10:00pm-10:35pm 12.6/21KUTV CBS Prime Average 7:00pm-10:00pm 10.0/17
Lead-in growth: +26% HH Rating / +23% HH Share
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
Eyewitness News @ 10pm M-F grows HH Rating & Share
Year-to-Year!
HH Rtg/Sh
Feb’05 Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29Feb’04 Eyewitness News @ 10pm 10:00pm-10:35pm15.9/26
+9% HH Rating
+11% HH Share
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
Eyewitness News @ 10pm M-F is Salt Lake City
Viewers’ #1 Choice for Late Local
News!
HH Rtg/Sh
KSL Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29KUTV 2 News @ 10pm 10:00pm-10:35pm 12.6/21KSTU FOX News @ 9pm 9:00pm-10:00pm 7.9/13KTVX ABC 4 News @ 10pm 10:00pm-10:35pm6.5/11
HH Rtg/ShFeb’05 Tonight Show 10:35pm-11:35pm8.6/20Feb’04 Tonight Show 10:35pm-11:35pm7.3/17
+18% HH Rating
+18% HH Share
Feb 2005 Sweeps Multiday Onesheets
The Tonight Show grows HH Rating & Share Year-to-Year!
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Eyewitness News @ 10pm Sat 10:00pm-10:30pm 14.2/27Feb’04 Eyewitness News @ 10pm Sat 10:00pm-10:30pm12.8/23
+11% HH Rating
+17% HH Share
Eyewitness News @ 10pm Saturday grows HH Rating and
Share Year-to-Year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 SportsBeat Saturday 10:30pm-11:00pm 8.0/17Feb’04 SportsBeat Saturday 10:30pm-11:00pm5.9/13
+36% HH Rating
+31% HH Share
SportsBeat Saturday grows HH Rating by 36%
and HH Share by 31% Year-to-Year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 Eyewitness News @ 10pm Sun 10:00pm-10:30pm 16.0/27Feb’04 Eyewitness News @ 10pm Sun 10:00pm-10:30pm14.3/26
+12% HH Rating
+4% HH Share
Eyewitness News @ 10pm Sunday grows HH Rating and Share Year-
to-Year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
Feb’05 SportsBeat Sunday 10:30pm-11:00pm 8.4/18Feb’04 SportsBeat Sunday 10:30pm-11:00pm6.1/15
+38% HH Rating
+20% HH Share
SportsBeat Sunday grows HH Rating by 38%
and HH Share by 20% Year-to-Year!
Feb 2005 Sweeps Multiday Onesheets
G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05
HH Rtg/Sh
KSTU FOX Super bowl Post game Sun 8:15pm-8:45pm28.0/46KTVX Academy Awards Sun 6:30pm-9:45pm 23.3/37KUTV CSI Thu 8:00pm-9:00pm 20.1/32KSTU American Idol Tue Tue 7:00pm-8:00pm 17.3/28KSTU American Idol Wed Wed 8:00pm-9:00pm 17.2/27KSL E.R. Thu 9:00pm-10:00pm17.0/27KSTU Simpsons Sun 8:45pm-9:15pm 17.0/29KTVX Desperate Housewives Sun 8:00pm-9:00pm 15.3/26KTVX ABC 4 News @ 10pm (spcl) Sun 9:45pm-10:15pm14.3/24KSL Medium Mon 9:00pm-10:00pm13.2/20KSTU Am Idl 2/21 8p Mon 7:00pm-8:00pm 13.2/23KUTV Without A Trace Thu 9:00pm-10:00pm 13.1/21KSTU Am Idl 2/28 8p Mon 7:00pm-8:00pm 12.9/21KSL Law & Order: SVU Tue 9:00pm-10:00pm12.8/20KTVX Oscar Countdown Sun 6:00pm-6:30pm 12.8/26
KSL 5 TV / NBC has 3 of the top 15
Primetime programs in
February 2005!
Recommended