Hesher Report

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Hesher (Wrekin Hill Entertainment)Street, Online and Print Campaign

DMAs: Nationwide Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on marketing the release of Hesher in

multiple DMAs around the country. This report recaps ourefforts on many levels including:

• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Trailer/Online EditorialPostings, Sweepstakes Hosting

• Street Marketing - Flyering/Standee Retail set-upsNew York, Los Angeles, Chicago, Boston, Dallas, Washington DC,San Diego, San Francisco, Seattle and Minneapolis

• Street Marketing - Standee Street PromotionNYC, L.A., Chicago, Boston, Dallas, Wash. DC, San Fran.,Seattle, Berkeley & Santa Monica (2 day promo leading up to therelease of the film.)

• Social Media - Campus Circle utilized its own Social Mediachannels to promote the release of Hesher. We disseminatedoriginal content we produced for the film through our Facebookand Twitter pages along with various other efforts of outreach.

• Campus Circle - We utilized our free weekly newspaper in L.A.as a marketing tool to promote the release of Hesher.

• College Newspaper Campaign - Campus Circle placed twocollege newspaper campaigns to promote the release of Hesher.The campaign consisted of doing a teaser ad the week beforerelease and a release date ad the following week.

Banner Advertising• Banner advertising for Hesher appeared on our website, campuscircle.com. The banner ads ran

throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000unique visitors. The Brotherhood banner ads had a combined 638,763 impressions and 302 clicks. Thevalue of the banner ads was $7,665.00

Newsletter Advertising

• Banner advertising for Hesherappeared in our weekly emailnewsletter for two weeks.

• The Campus Circle weekly emailnewsletter reaches 31,000members per week in thegreater Los Angeles area. Thebanner ads had 111 combinedclicks.

• The total value of the bannerads over two weeks was$1,200.00.

Dedicated Email Campaign

• Campus Circle sent out adedicated email to promotethe release of Hesher.

• The stats for the email wereas follows:

• Emails sent: 106,560• Opens: 7,454 (7.0%)• Value = $4,264.00

Bit.ly Tracking Stats

• Campus Circle usedbit.ly as a third partytracking service totrack click throughsfor the followingonline components:

• Banner Campaign• Newsletter Campaign• Dedicated Email

• To date, the totalnumber of clicks forthe 3 components is1,225.

Hesher Film Trailer on website

• The trailer for Hesherappears on our website.To date, the trailer pagehas been viewed 507times.

Hesher Sweepstakes• The Hesher sweepstakes

has 223 entries in 10 dayson our website. Thesweepstakes page hasbeen viewed 544 times todate.

Campus Circle - Online Editorial

• The Hesher article that appearedin Campus Circle newspaper alsoappears on our website.

• Since 5/9, the article has beenviewed 457 times.

• Campus Circle website trafficaverages:

• 500,000 page views/month

• 80,000 unique visitors/month

Street Marketing - 10 Cities(Sample Pictures of campaign)

Street Marketing - flyering/standees 2

Street Marketing - flyering/standees 3

Street Marketing - flyering/standees 4

Street Marketing - flyering/standees 5

Street Marketing - Standee Promo (SF below)10 Cities - Sample pictures from 5 markets

Street Marketing - Standee Promo (LA)

Street Marketing - Standee Promo (DC)

Street Marketing - Standee Promo (NY)

Street Marketing - Standee Promo (Sea)

Campus Circle - Social Media

Campus Circle utilized its ownSocial Media channels to promotethe release of Hesher. Wedisseminated original content weproduced for the film through ourFacebook and Twitter pages alongwith various other efforts ofoutreach. The following picturesrecaps some of our approach.

Facebook Likes: 5,070Twitter followers: 1,700

Image to the right: Hesher directorSpencer Susser outside theArclight.

Total Value = $1,100.00

Campus Circle - Social Media 2

Campus Circle - Social Media 3

Campus Circle - Social Media 4

Campus Circle Outreach - Print

• Campus Circle printed apage 4 color ad for Hesher inthe 5/11 issue of ourpublication. A 1/4 page BWteaser ad appeared in the 5/4issue.

• Joseph Gordon Levitt wasfeatured on the cover of the5/11 issue of Campus Circle.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA

• Circulation: 30,000• Readership: 90,000

• The value of all the printcomponents was $7,520.00.

Campus Circle - Print Editorial

• Print Campaign

• An interview with Joseph Gordon-Levitt appeared in the 5/11 issue ofCampus Circle.

• Campus Circle is a weeklyalternative newspaper distributedto 40 schools and over 800 retailoutlets in the greater Los Angelesarea. In its 21th year, CampusCircle covers film, music, eventsand L.A. culture.

• The value of the 1/2 page article is$825.00.

Hesher - Teaser Ad Campaign

Campus Circle - Release Date Ad

Campus Circle - Retail Distribution

Campus Circle - Retail Distribution

Campus Circle - Event MarketingFilm Screening event @ The Arclight

Campus Circle - Event Marketing

Campus Circle - Event Marketing

National College Newspaper Campaign

• DMAs: 24• Number of Schools: 48• Total Enrollment: 965,405• Total Circulation: 326,700• Campus Circle placed two college

newspaper campaigns to promotethe release of Hesher. Thecampaign consisted of doing ateaser ad the week before releaseand a release date ad.