Hero conf13 analytics_remarketing

Google Analytics RemarketingGA SEGMENTATION & CUSTOM VARIABLES

MOAR Power!RICH REMARKETING LISTS

Slice & dice to you’re heart’s content with over 200 dimensions & metrics!

Create incredibly rich remarketing lists!

You Are The CSS To My

HTML!

Target Users From Facebook!

Ugh…how do I cookie Facebook users?

What About FBX?

Facebook Exchange targets users on Facebook based on browsing history on the web…but does not target your Facebook fans as they browse the web.

Woops…

We want to remarket to our Facebook fans as they browse the web.

Google Analytics to the Rescue!

GA Code ChangesJAVASCRIPT LIBRARY CHANGES

< script type="text/javascript" >

var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-91817-11']);_gaq.push(['_trackPageview']);

(function() {var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js‘;var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);})();

< /script >

Code: Original Java Script Library.

< script type="text/javascript" >

var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-91817-11']);_gaq.push(['_trackPageview']);

(function() {var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;ga.src = (‘https:’ == document.location.protocol ? ‘https://’ : ‘http://’) + ‘stats.g.doubleclick.net/dc.js‘;var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);})();

< /script >

Code: Updated/New Java Script Library.

Create Remarketing ListTARGETING YOUR AUDIENCE

Create GA Remarketing List

Create GA Remarketing List: Admin >> Remarketing Lists

Create GA Remarketing List

1. Choose your profile, consider profile filters when doing so.2. Select your remarketing list type 3. Name your list so you can find it AdWords

Create GA Remarketing List

Create a custom remarketing list by adding filters.

Create GA Remarketing List

Two Different User Filters:1. Dimension & Metric Filters – apply to each user no matter when they

happen.2. Sequence Filters – must happen in a certain order. Think custom

combination lists.

Create GA Remarketing List

We’re slicing on a dimension (source), which is just like a standard advanced segment.

Create GA Remarketing List

Set the length of your remarketing cookie and choose the AdWords account you will use for the campaigns.

NOTE: the duration will be extended forward every time the user visits the site and qualifies for the list.

Maximum cookie life = 540 days

Analytics & AdWords Accounts must be linked.

NOTES:1. Lists do not populate with data retroactively. 2. You can set up lists based on users who complete goals. However, goals

must be setup prior to remarketing lists.3. Lists with 100 users or more are eligible for targeting and will automatically

show in the AdWords shared library.

Privacy PolicyUPDATES REQUIRED

How you use remarketing How third-party vendors show your adsHow you and third-party vendors use

cookies

Privacy Policy Updates

Google requires updates to your privacy policy before you can use this feature.

Visit: http://support.google.com/analytics/answer/2700409?hl=en

Email: Heather@ClixMarketing.comTwitter: @HeatherCooan LinkedIn: www.LinkedIn.com/in/hcooanBlog: www.ClixMarketing.com/blog