Hegemony “ the social, cultural, ideological, or economic influence exerted by a dominant group...

Hegemony“ the social, cultural, ideological, or

economic influence exerted by a dominant group “

Antonio Gramsi

Antonio Gramsci

Cultural Hegemony

Antonio Gramsci

Cultural HegemonyKarl MarxFalse Consciousness

“ the social, cultural, ideological, or economic influence exerted by a

dominant group “

Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

Colonialism/Imperialism

?

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

Religion

?[Weber]

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

Metanarratives

?Science

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

?Sut Jhally

Advertising and the End of the World

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

?Ritzer

McDonaldization

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

?Ritzer

McDonaldization

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

?Kozol

Education

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

?Kozol

Education

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

?McIntosh

Gender and Racial Privilege

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

?The American Dream

Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

?McIntosh

Gender and Racial Privilege

Some Examples of Hegemony

Herbert Gans13 Functions of Poverty

The dirty work gets done.

Herbert Gans13 Functions of Poverty

The economic activities of the more affluent are supported.

Herbert Gans13 Functions of Poverty

Jobs are created for the non-poor.

Herbert Gans13 Functions of Poverty

The life of goods is extended.

Herbert Gans13 Functions of Poverty

The norms of society are emphasized

Herbert Gans13 Functions of Poverty

Deviant pleasures are vicariously enjoyed

Herbert Gans13 Functions of Poverty

The culture is enriched

Herbert Gans13 Functions of Poverty

The bottom of the hierarchy is maintained

Herbert Gans13 Functions of Poverty

The upward mobility of others is financed

Herbert Gans13 Functions of Poverty

Charity has a target audience.

Herbert Gans13 Functions of Poverty

The costs of change are absorbed

Herbert Gans13 Functions of Poverty

The political process is freed to address the concerns of the

non-poor.

Herbert Gans13 Functions of Poverty

The dominant ideology is upheld.

The Dilemma

The American Dream

Persistent Social

Inequality

Hegemonic Discourse:Stories to explain the dissonance

The American Dream

Persistent Social

Inequality

Rich Male White Educated

Poor female Non-White less educated

Horizontal Differences and Vertical Inequalities

Rich Male White Educated

Poor female Non-White less educated

Horizontal Differences and Vertical Inequalities

Brown Eyes

Blue Eyes

Horizontal Differences and Vertical Inequalities

Brown Eyes

Blue Eyes

The Goodies

Good jobssafe, well-paid, rewarding, secure, benefitted

Nice housesSafe neighborhood, well constructed, well-maintained, healthy

environment

Quality educationsGood teachers; well supplied facilities; high expectations; safe,

challenging, and rewarding environment

Dividing up the goodiesBrown Eyes

Good jobssafe, well-paid, rewarding, secure,

benefitted

Nice housesSafe neighborhood, well constructed,

well-maintained, healthy environment

Quality educationsGood teachers; well supplied facilities;

high expectations; safe, challenging, and rewarding environment

Blue Eyes

Bad jobsDangerous, poorly-paid, monotonous,

insecure, without benefit

Not so nice housesDangerous neighborhood, poorly

constructed, poorly maintained, unhealthy environment

Poor educationsBad teachers; rundown facilities without

supplies; low expectations; dangerous and boring curriculum and environment

Assigning the characteristicsBrown Eyes

SmartHard working

Clean Responsible

MoralLaw abiding

Blue EyesDumbLazyDirty

IrresponsibleImmoralCriminal

The StoryBrown Eyed people get the:

Good jobsNice houses

Quality educations

Because they are…

SmartHard working

Clean Responsible

MoralLaw abiding

Hegemonic Discourse: Creating and perpetuating the story

Family MediaPolitics

EducationReligion Sports

MedicineLawMilitary

Hegemony“ the social, cultural, ideological, or

economic influence exerted by a dominant group “