Heathers presentation

Heather MylottSocial Media Specialist

Daily Consumption of Social Media

Rootbuzz creates niche market social networks

Here we see the analytics data for a Rootbuzz test community. Data shown is visits per day.

URL Shortening

WHAT MAKES ME DIFFERENT???

I consider myself a "Content Creation" social media expert.

I study people. I'm a trend follower who knows how to work with analytics and stats to create a launch tailored to my customers desires.

I'm not famous or a power user but I am determined and I WILL find a way to craft my content and get it used in the social media world

To be social media guru like myself you need to create your own content and not live off everyone elses.

To be successful you need to worry about connecting with the customer.  You also need to realize the difference between the buzz and the buck.

To effectively communicate my ideas I don't gear them at the masses but instead I concern myself with effectively managing a tight nit group of users in a powerful way.

Just because something works for another company doesn't mean it will work for you.  You need to figure out what social channels, media and content resonates with your customers. 

I'm not afraid to take risks.  There is nothing wrong with testing and failing as long as you learn from your mistakes, be creative, and empower other people with your knowledge and resourceswhen testing, having a proven strategy coinciding with an experimental one guarantees success in all situations

Staying on top of current trends