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1
ZENPAYROLL IS NOW GUSTO
Health Benefits Done
Right
What you need to know about health insurance
and the role of payroll
2
Hello!
I’m Lauren Fifield and Gusto (formerly
ZenPayroll) is ready to help your small
business clients with benefits too.
I am a licensed producer of health,
accident, & life insurance (CA
OK14860) and I lead benefits
operations at Gusto.
3
Who Is Gusto?
● We’re on a mission to help
companies put people first
● Chosen by 20K+ customers and
thousands of accountant partners
including:
○ 50% of the CPA Practice
Advisor’s ‘40 Under 40’
Accountants
● Provide payroll, worker’s
compensation, and benefits
integrated tools and service
Polling Question #1
What services do you offer or advise on? (select all that apply)
1. Bookkeeping.
2. Tax services.
3. Payroll.
4. Workers’ compensation or benefits.
5. None of the above.
5
Health insurance today
Getting started with benefits
Setting up benefits for success
Using integrated tools - Live demo
Q&A
Agenda
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Benefits matter to SMBs
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...and their teams
57%
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Now more than ever
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● Most SMBs are making big changes to their health insurance this year
● The “small group” definition is in flux and prices for SMBs could change
● Online marketplaces provide a consumer-friendly option for individual
health insurance
● Rising costs in prescription drugs, insurance premiums, and healthcare
services make value even more important
Health Insurance Today
Polling Question #2
How often do business owners ask you about benefits?
1. All the time.
2. Sometimes.
3. Rarely.
4. Never.
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Getting Started
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● Business status
○ Cash flow
○ Growth
○ # employees
● Individual vs group
coverage
○ Regulations
○ Employee income
○ Tax advantages
Should I offer benefits?
● Motivation
○ It’s the right thing
○ Part of culture
○ Competitive/Retention
13
● For small groups (2-50 employees )
pricing is standardized
● Insurance premiums cannot be
negotiated by a broker
● The company pays the insurance
company and the insurance company
pays the broker a % of premiums
How is health insurance priced?
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❏ Puts your needs first during plan
selection
Understands your business
Works with all carriers
❏Manages every detail of setting up
your plan
Paperless enrollment
Properly submits information to carrier
How do I choose a broker?
❏ Acts as your business partner
Compliance and benefits expertise
Takes care of new hire, termination, and life
event changes
❏ Supports your team
Really cares about your team
Dedicated resource for employee and dependent
questions
An extension of your HR department
Polling Question #3
Do you currently work with any licensed brokers/brokerages?
1. Yes.
2. No.
3. I’m considering it.
4. I am a licensed broker.
16
Setting up Benefits
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Open enrollment has never
been busier for carriers and
brokers
Time to take proactive steps to
make the most of your
benefits
You have benefits...
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Confirm plan details
❏ Contribution scheme
❏ Eligibility
❏ Waiting period
19
Set up deductions
❏ Calculate deduction
❏ Apply across pay periods
❏ Update when benefits
change
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Empower the team
❏ Access to key information
❏ Support navigating
healthcare
❏ Help during life’s big
events
Polling Question #4
Please select the top 3 topics you are asked about.
1. Finding a broker.
2. Affordable Care Act.
3. HIPAA.
4. ERISA.
5. General benefits.
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Integrated Tools
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Payroll+Benefits
Benefits are challenging to manage without
tools and support
Payroll integrated with benefits automates
deductions, reduces administration, and
delights the team
You can help your clients navigate this
complex topic
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Live Demo
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Transparent Pricing Includes Benefits
Polling Question #5
What actions step do you plan on taking after this webinar?
1. Research benefits further.
2. Recommend or Use benefits with Gusto.
3. Learn more about Gusto Accountant Partner Program.
4. Try Gusto Payroll.
5. Nothing now, thanks.
27
Accountant Partner Program: advisor@gusto.com
Gusto Benefits: benefits-advising@gusto.com
28
Thank You!
benefits-advising@gusto.com
800-936-0383
www.gusto.com/benefits
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