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Headquater : 4F Pyunhwa bld. 166-1 SamsungDong, GangnamGu, Seoul, South KoreaTel : +82-2-564-0744 / Fax: +82-53-326-0745Lab : 5F Mobile Techno Bldg., 573-13 BokhyungDong, BukGu, Daegu, South KoreaTel) +82-53-326-0744 / Fax: +82-53-326-0745
2009. 5
The next generation multimedia sales system which is able to sell demaded contents by clients not through PC but through the kiosk of the vending machine type eas-ily.
Agenda
2
Introduction
Market Trend
Necessity of Business
Business Outline
Business Strategy
Major Business Model
Business Plan
Service Expansion Strategy
Product Outline
Characteristics of Product
Intellectual Property
Product and Service
Roadmap
Reference : Overseas Case
Contacts
Introduction : Organization Chart
3
Company MOBILUS CO., LTD. CEO Cho, Byung-Ho
Address
Seoul : PyungHwa bld. 4th floor, 166-1, Samseong-dong, Gangnam-gu, SeoulDaegu : Mobile Techno bld. 5th floor, 573-3, Bokhyun-dong, Buk-gu, Daegu
Date of Estab-
lishment
January, 2005(July, 2000)
Main Busi-ness Software Development (Browser and DRM) Capital 2 million won
No. of Em-ployee
50 in total (2 Doctor’s degree, 10 Master’s De-gree)
Main Products
TouchDownTM, Mobile Full Browser & Widget, OMA DRM Server & Client, WMDRM-PD, Internet Service Solu-tion
DRM GroupResearch Insti-
tuteBROWSER Group
Administration Planning Group
TouchDown Group
OMA DRM TeamService Develop-
ment TeamWEB Browser Team
Administrion Sup-port Team
TouchDown Team
BCAST TeamPrior Technology Research Team
Web Runtime Platform Tea,m
GVM Team
CEO
Strategy Market-ing
Introduction : Technical Capacity
4
Service Supplier of Contents Vending Machine for Multimedia(expected due : 09.09)
Service for various multimedia such as music and moviesEnsured marketing networks such as Korail and Shinsegae I&CPrior Occupation of newly emerging market by sharing ETRI technology patent
Leading Company of Latest technology of Browser Solution
Possesses Browser Solution using WebKit browser enginePossesses Web Runtime Platform Solution based on WebKitApplied Netfront browser to SAMSUNG GSM terminalsMaintain and repair TSS, Netfront browser applied modelsPossesses unique experience of self browser developmentPossesses unique User Interface Technology
Leading Company of Latest technology of DRM Solution
Possess all tech. from OMA DRM v1.0 to v2.1Provides the tech to SAMSUNG Handset Platform through license contractCompleted compatibility test with DRM Server of Vodafone and Core Media
Discovering International Market and Promoting New business
Efficiently adopt to new tech. through OMA standardizationParticipated in 3GSMA Mobile World Congress 2009Participated in CTIA Wireless 2008 Discovering new tech. for technical changes of Web 2.0 and mobile terminals
Contents Vending Machine
WebKit adopted Browser
MOBILUS’s MUSICAL DRM applied models (OMA DRM 2.1)
Movie Drama Music Video AD
MOBILUSMUSICAL Browser ANDROID Nokia S60 iPhone
SGH-ZV60SGH-760v SGH-F700vSGH-J200SGH-I400v
Market Trend: Digital Contents Distribution Market Scale
5
2006 년2007 년
2008 년2009 년
2010 년
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
552 473
503
522
536
2,445 2,471
2,613 2,945
3,404
3,294 3,559
3,848 3,983
4,046
7,128 7,930 8,518
8,773 8,971
8,890 10,188 11,442 12,592 13,379
11,314 13,698 16,867
20,567 24,595 15,417 17,214 19,772 21,887 24,082 16,226 17,945 20,541 23,124 25,012
23,882 26,589 28,745 30,978 32,997
Contents trade and distribution market is expected to reach the scale of 2.5 zillion won through over 10% growth annually.
Digital Image
Digital Music
Information Contents
Information Contents
Digital Broad-casts
Solution
Contents trade and intermediation
Game
E-book
Market Trend: Market Scales according to Distributing Media
6
Game
25,000
20,000
15,000
10,000
5,000
0
Digital B
roadca
sts
GContents tra
de and interm
edi-
ation
Informatio
n Contents
Digital M
usic
Digital Im
-
age e-Book
6,388
11,557
Actual digital contents distributing media shows that the scale of the off-line media is 50% of that of the online media, which concludes off-line media hold a great deal of importance compared to other contents market scales.
Capacity of success of new off-line distributing media
Online
Off-line
Market Trend: Characteristic of Digital Contents Media Usage
7
Considering that users usually use MP3 player, cellular phones and PMPs as the contents playing termi-nals, search for new business model is vital to reduce the inconvenience of purchasing and using con-tents and hence increase the usability.
Terminals for Digital Contents
Usage
Necessity of Business: Problems of Contents Distribution through Mobile Terminals
8
When buying contents using mobile terminals, users need to pay for data call fee, which is higher than the cost of the contents. This is the reason for why users try to avoid buying contents through their mo-bile terminals.
SKT (23.2%)KTF (15.2)
LGT (9.4)
NO Charge for Data Usage
Business Outline: Supplying New Contents Distribution Channel
9
Automatic Contents Providing Service for fast and east downloads of desired drama and broadcasts to cellular phones and laptops which could be provided to the customers any where such as streets, shops and airport, at any time.
At airport, before going on his business trip, Mr. Kim downloaded episode 21 of “Sejong, the great king’ from contents providing machine to his laptop and watched it during the flight. He was enjoying it so much that he didn’t even realize time flying.
Mr. Lee’s family went on a picnic on a weekend. Their way back home was full of traffic jam and his children were getting bored. He decided to download episode 3 of “Pororo” from the automatic contents providing machine to the navigation terminal at near resting place and play them for his children.
Despite high number of multimedia terminal owners such as cellular phones, PMPs and game consoles, methods to obtain contents are limited, and furthermore, mobile contents are provided only by communication companies, causing closed market structure, resulting ne-cessity of new solutions
12
New Contents Distribution Channel
Business Strategy: Focusing on Activation of Contents Distribution
10
In order to activate contents distribution, various contents need to be available and widely distributed through various distributing channels, based on new service system. Reliable supply of new service sys-tem by MOBILUS.
KioskSystem
Patent
DRMImageConverter
Edu. E-book
Movies Music
Vario
us D
istrib
utio
n C
han
nel
Variou
s Co
nten
ts
New Service System
Easy Payment Processor
User Interface
Various Terminal Supply
Various Contents
MetroCorp.
ShinsegaeI&C Korail… …
OperationManage-ment
Main Business Model : Contents Distribution
11
11
Movie, TV Contents
Music Video UCC Advertisement
E-book Newspaper Comic
Direct sales of music, movies, broadcasting contents, music videos, education(e-learning), e-books and many more
Business Plan
12
2009. 2. 16 MOU of ETRI and Shinsegae I&CTransfer of technology between ETRI-Shinsegae I&C and ETRI-Korail is due in mid May, 2009
Terminal andServer System Supply
Attempts to preoccupy newly emerging market of various business
Business Plan: Contents Service by Business
13
Contents Outsourcing by service business through cooperation with contents providing service companies
Main Business: Korail(Distribution), Shinsegae I&C, Metropolitan Rapid Transit Corporation
Maintain service compatibility by cooperating with preexisting service business and allow sole contents sourcing by forming Open Market or Customiz-ing Market
MusicMP3 : Music Portal(Bugs, Melon) and music possessing sites such as SoribadaPhone Bell : Provided by SVC
MovingPicture
Drama, News : Cooperation with Broadcasts(iMBC, SBSi )Movie : Movie site owners
Image Cooperation with communication companies with rights
GameCooperation with Communication company or Well known game developing companyCooperation with Game Publishing business
Cooperation of bundling products with KT(Mega TV) and Hanaro Communication(Hanaro TV)
Image
Service Expansion Strategy
14
Phase 1 : Specific Target Location
Metro Corporation: Specific location(subway station) and its neighboring location
Korail(Distribution): Cooperation marketing according to specific location(airport, rail)
Ebridge Co. Ltd. (airport), Korail(rail and subway), Phoenix Vending(nationwide)
Shinsegae I&C : Distributor targeted cooperation marketingAble to run simultaneously with PMP rental business
Rail Station 406Expressway Resting Place 119Airport 15
Seoul Metro 243
Service Expansion Strategy
15
Phase 2 : Contents Distributor
Cooperation with communication and online service companies that contem-porarily provide contents service
Development of bundling goods with terminal possessing company(comm. Companies) and wired comm. business(CATV, IPTV business)
Phase 3 : Recruiting Branches
Local position securing marketing for service market expansion estab-lished based on step 1 and 2.
Main Sales Locations : School, Academy, Coffee shop, Salon etc.
232 Starbucks, 116 Coffee Beans, 500 Dunkin Donuts (2007,12)
7200 24hr Convenient Stores(2003)
175 Universities
Product Outline: User Centered TouchDownTM System
16
Various fees are not necessary unlike registration fees and usage cost of existing mobile service and the contents are easy and convenient to use – it can be used anywhere at any time just like purchas-ing a canned drink
Automatic Con-tents Providing
Machine
Any Con-tents Down-
loading
Contents Search Contents Selection Target DeviceSelection
Payment forContents
Playable in various mobile players
Characteristics of Product : Usability considered Kiosk System
17
MSR Reader
RF Reader
SD Card
Mini SD Card
Mini 5pin USB
I-pod/touch
Cellular 24 PIN
USB Herb
USB
USBSerial
Bluetooth
Provides easy-to-use system to provide successful service to customers
Various Inputs and Outputs(Wire, Wireless) and Payment Interface(T-money, Cellular Phone Payment, Credit Card)
Characteristics of Product : DRM Solution for Contents Protection
18
TransCoder: Mobilus Chameleon
DRM Packager:Provide same service as PC
etc
PDAPMP
TransCoder: Mobilus ChameleonDRM Packager:T-Sync Module Tech.Cooperation
TransCoder : Mobilus ChameleonDRM Packager : -SKT : Melon DRM Module Tech.-KTF : Dosirak DRM Module Tech.-LGT : MUSIC on DRM Module Tech.Phone
Appropriate DRM Solution is applied depending on the device and perfectly secure the contents
Application of MOBILUS’s sole DRM Solution and common DRM Solution
Registered Patent :Customized Contents Supply and related Equipments based on terminal information(10-0779089), Electronics and Telecommunications Research Institute
CI related approach
19
Intellectul Property: Technical Improvements through I.P.
Secure stable business based on business and technology patents
New Patent, Utiliy Model Patent, Trademark :
Accumulation of Know-How on Intellectual Property and Operation/Management
Secure stable business based on business and technology patents
Moving picture convert-ing system (Chameleon) related approach
Registered Patent :Moving Picture Converting System and its Method using publicized API(10-0781310), MOBILUS
DRM related approachPatent Pending: DRM Contents Playing Device and its Method(10-2007-0082948), MOBILUS
CI UI Management and Operation related ap-proach
Patent Pending: User Interface Management System and Method for Wired and Wireless Information Device and Wired and Wireless Information Device possessing User Interface Management Function(10-2007-0084819), MOBILUS
20
Various Designs
Product and Service Roadmap
21
2009. 2Q 2009. 4Q 2010
Service InfrastructureExpulsion
2009 3Q: Development of TouchDownTM for digital contents and wired kiosk 2009 4Q: Development of GVM(game vending machine) for digital games and wireless kiosk 2010 : Development of contents platform for mobile devices to activate integrated kiosk and wireless service and independent execution of contents service
Digital GVM GVM Terminal Kiosk + Docking Sta-tion
Integrated TouchDownTM
Kiosk + wireless AP + Contents Launcher
Contents Platform Advertisement, Independent Service Oper-ation
Digital TouchDownTM
Wired Kiosk
11
22
33
Reference: Overseas Case
22
Media Distribution Kiosk for Apple i-Pod-Recognized the importance of off-line in distributing contents-Shows Apple’s courage to take the initiative of off-line service
Media distribution kiosk : It is installed in many public places. The system allows i-pod users to download vari-ous music, moving pictures and applica-tions from i-tunes and app-store without us-ing PC. Patent pending in USA intellectual property office.
Virtual connector for inter-facing :It is the interface technology to connect i-Pod to me-dia kiosk system that allows downloading contents by connecting wirelessly, using close-range connect-ing communication technology such Wi-Fi and Blue-tooth.
Reference: Overseas Case
23
SonyEricsson Playnow Instant Entertainment 24/7- Service provided in 80 branches in Asia such as
Indonesia, Malaysia and Singapore by SonyErics-son- By paying fixed price, people using SonyEricsson cell phones can easily download latest DRM-free mu-sic, movies and TV dramas.- No additional communication fee is needed and download can be executed easily by connecting to kiosk equipment
- Brand ‘PoP’, Sony and Universal jointly devel-oped vending machine with the brand called ‘PoP’. The vending machine that sells music, moving pic-tures and games - DVD, Blu-ray Disk, PS3 GAME download.- MP3 and MP4 download using SD merory card.
Contacts
24
Mobile Techno bld. 5th floor, 573-3, Bokhyun-dong, Buk-gu, DaeguTel : 053) 326-0744 / Fax: 053) 326-0745
HeadquarterPyungHwa bld. 4th floor, 166-1,Samseong-dong, Gangnam-gu, Seoul (Across Trad Club)Tel : 02) 564-0744
ResearchInstitute
RelatedInquiries
Park, Moon-Keun, Director (010-2778-6904)
E-mail : jmchae@mobilus.co.kr
Bae, Jae-Hyung, Vice Director (010-9328-3958)
E-mail : bezant@mobilus.co.kr
Kim, Don-Hwan, Section Chief (010-9940-7007)
E-mail : paerang@mobilus.co.kr
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