Headline Best by WM Survey Results

Darren Caveney #BestByWM

Survey Results

What people said: Survey Results#BestByWM

Some numbers…

What people said: Survey Results#BestByWM

31 local authorities

surveyed

What people said: Survey Results#BestByWM

100%Use Twitter and Facebook

What people said: Survey Results#BestByWM

85%Said that it is very important

that their authority uses social media

What people said: Survey Results#BestByWM

Yet only 37.5% claimed their council’s usage was high

What people said: Survey Results#BestByWM

And only 25% claimed that their council’s use of social media was effective

What people said: Survey Results#BestByWM

47.5%of communications people said that their use was high

What people said: Survey Results#BestByWM

Barriers

What people said: Survey Results#BestByWM

Trustand

Training

What people said: Survey Results#BestByWM

Only 15% of respondents said they faced no barriers

What people said: Survey Results#BestByWM

But…

97.5% of responding councils expect their use of social media to increase

What people said: Survey Results#BestByWM

Platforms

What people said: Survey Results#BestByWM

Which platforms?

A social media league table for the West Midlands

What people said: Survey Results#BestByWM

1. Twitter 40 (100%)1. Facebook 40 (100%)3. YouTube 33 (82.5%)4. Flickr 30 (75%)5. Yammer 17 (42.5%)6. LinkedIn 16 (40%)7. Google+ 9 (22.5%)8. Audioboo 6 (15%)9. Pinterest 4 (10%)10. FourSquare 2 (5%)10. Cover-it-live 2 (5%)12. Instagram 1 (2.5%)12. Soundcloud 1 (2.5%)12. n0tice 1 (2.5%)

What people said: Survey Results#BestByWM

BarriersIssues

What people said: Survey Results#BestByWM

85% of councils have members who use social

media

What people said: Survey Results#BestByWM

…but what about senior managers?

What people said: Survey Results#BestByWM

32.5%

What people said: Survey Results#BestByWM

How many councils do not have an up to date social

media policy?

What people said: Survey Results#BestByWM

42.5%

What people said: Survey Results#BestByWM

How many respondents claimed that their council’s use of social media was effective?

What people said: Survey Results#BestByWM

25%

What people said: Survey Results#BestByWM

Good practice

What people said: Survey Results#BestByWM

The most mentioned examples of good practice?

What people said: Survey Results#BestByWM

West Midlands Police#Wmgrit

Coventry City Council FacebookWalsall Council social media

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