#HBASummit 2014 - Metrics that Matter

@MrMikeStreet -#HBASummit

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Who isMike Street?

Digital Strategist

Data

Brand XAudience

Strategy

Mike is Awesome

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Oprah Winfrey

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Breaking Bad

TV Metrics

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INSIGHTSREQUIRE

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SOCIAL MEDIAWILL NOT

SAVE YOURBUSINESS

JUICING

GOAL

Develop MetricsThat Matter

2014Mike Street

Metrics Roadmap

Make things happen How to achieve goals What's the next step?

Write down your goalsCreate steps in order toachieve your goalsHow your goals willimpact your life?

What platforms helpmy business the most?What will help me makemoney?What do I need to winbig?

Measurement toolsRelevant DataCycle Insights back intomy business

5 METRICSTHAT MATTERT RACKING,  L E A R N I N G , AND OPTIMIZING

Are your customers happy or are they pissed?What platforms are they using to give you feedback?What can you do to make your business experiencebetter for your customers?

01Sentiment RatiosPositive, Negative, or Neutral

SPENDMONEY

Happy Customers

Invest in a sociallistening tool

Social Listening tools allow youto monitor your brand acrossthe social web.

Get Started:

Social MentionHootsuiteHowSociable

Is your content working and resonating with yourcustomers?Is your content marketing bringing you new traffic andhelping lift your business?

02EngagementSharing, Comments, Retweets, Re-Pins

Monitor Metricson the Surface

If your followers are notengaging then you need to shiftstrategy quickly

Get Started:

Facebook InsightsTwitter AnalyticsSprout Social

In a world where 80% ofconsumers search for a

product or service beforepurchasing it, invisibility is afate much worse than failure.

What is my Referral Traffic from Social Media?How Long are people spending on your site?Are they becoming customers?

03TrafficAre People Visiting Your Website?

Google Analytics isyour BEST FRIEND

Track everything with GoogleAnalytics and master yourbusiness domain

Get Started:

Google AnalyticsCyfe.com - Social Dashboard

Metrics Dashboard

How many eyeballs are seeing your content?How far is your content traveling?Is the content converting new customers?

04REACHImpressions, Unique Views

It's important toknow how far you go

Leverage reach measurement tools inorder to see how far your content travelsamongst your target demographic

Get Started:

Tweet ReachTwitonomySimply Measured

How many fans am I acquiring per day?What content brings in the most fans/followers?Are they active and valuable for my brand?

05GrowthIs my following growing?

Is your brand interestingenough to follow?

Growth in social is not a sign ofsuccess but its a good startingpoint.

Get Started:

Wildfire MonitorTwitter Counter

Don't be overwhelmed bydata. Start small and knowwhat matters most for your

business.Mike Street

Digital Strategist

Mr. Mike Street

@MrMikeStreet

streetforce1@gmail.com