Hangtag

Type generally falls into two primary cat-

egories; informational and or expressive.

It’s not uncommon to have a strategy for

both present in layouts. Informational text

is more common and the form responds

to long traditions and conventions of size,

spacing and established habits of organi-

zation on the page. In a book or website it

is information design that takes the lead.

Chair Hang Tag

On a poster or motion graphics expression

could lead. The ratio is determined by the

designer and the needs of the communi-

cation. An emphasis or hierarchy must be

clear and decisive so the roles each plays

in the communication are clear. In design

things are not equal.

C O C ON U T CHAIR

G E O R G E N E L S O N

C O C O N U T C H A I R

1 9 5 5

M O D E R N I S T D E S I G N

foam rubber, leather, plastic, steel, nylon

COCONUT

CHAIR

Coconut Chair1955

Modernist design foam rubber, leather,

plastic, steel, nylon

C

O

C

O

In 1945, Herman Miller co.

appointed Nelson as the

Director of Design, disregarding

the fact that Nelson had no

previous working experience of

furniture design. Depree, Chair-

man of Herman Miller, became

interested in Nelson’s insight

into making furniture that will

look innovative and useful.

Nelson was offered working

freedom within his contract,

allowing him to float outside

the Herman Miller design

group, and use designs from

other architects Nelson has

worked with. 1947 saw the

affirmation of his directorate

position, and held the work-

ing title until 1972.

”“WHAT IS THE CROWNING GLORY OF YOUR

CIVILIZATION... THE SYMBOL AS CLEAR A STATEMENT

AS THE PYRAMIDS, THE PARTHENON, THE CATHEDRALS?

WHAT IS THIS SYMBOL? WHAT IS ITS NAME?

- George Nelson

1 9

5 5

In 1945, Herman Miller co.

appointed Nelson as the

Director of Design, disregarding

the fact that Nelson had no

previous working experience of

furniture design. Depree, Chair-

man of Herman Miller, became

interested in Nelson’s insight

into making furniture that will

look innovative and useful.

Nelson was offered working

freedom within his contract,

allowing him to float outside

the Herman Miller design

group, and use designs from

other architects Nelson has

worked with. 1947 saw the

affirmation of his directorate

position, and held the work-

ing title until 1972.

”“WHAT IS THE CROWNING GLORY OF YOUR

CIVILIZATION... THE SYMBOL AS CLEAR A STATEMENT

AS THE PYRAMIDS, THE PARTHENON, THE CATHEDRALS?

WHAT IS THIS SYMBOL? WHAT IS ITS NAME?

- George Nelson

1 9

5 5

COCONUT

CHAIR

Coconut Chair1955

Modernist design foam rubber, leather,

plastic, steel, nylon

C

O

C

O

size + weight